Author Archive :

  • 5 Best Practices for Single-Page UX Design

    5 Best Practices for Single-Page UX Design

    Armen Ghazarian  •  August 8, 2014

    Everybody loves single-page websites. There is definitely some chemistry with this design trend. It has been around for quite a while, but it’s still on the rise and too many...

  • The Player Experience: How To Design for Mobile Games

    The Player Experience: How To Design for Mobile Games

    Armen Ghazarian  •  July 16, 2014

    Mobile is the future of everything. Mobile technologies are changing not only the way we search the web or play games, but the way we live. So it’s not surprising that this...

  • Challenges and Opportunities of UX in Augmented Reality

    Challenges and Opportunities of UX in Augmented Reality

    Armen Ghazarian  •  June 5, 2014

    Augmented reality is a recent technological innovation that is widely used in marketing by major brands like Pepsi and IKEA. It adds layers of computer-generated content over real...

  • The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

    The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

    Armen Ghazarian  •  May 21, 2014

    The web started off as a limited information medium and in its early years we had to focus our efforts on the functionality of websites more than anything else. There was little...

  • UX and Content Strategy: How They Are Related and Why You Should Care

    UX and Content Strategy: How They Are Related and Why You Should Care

    Armen Ghazarian  •  May 5, 2014

    What is more important: User experience or content? I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves more — mom or dad....

  • 5 Key Elements of User-Friendly Notifications

    5 Key Elements of User-Friendly Notifications

    Armen Ghazarian  •  April 23, 2014

    Have you ever paid attention to the number of notifications and alert messages you receive on a daily basis from various web services and apps? How many of those notifications do...

  • 5 Proven Ways to Make “No Results” Pages Work for You

    5 Proven Ways to Make “No Results” Pages Work for You

    Armen Ghazarian  •  March 31, 2014

    Nowadays you can hardly find a website that doesn’t have a search bar regardless of whether or not it really needs one. The idea of having all possible features installed on...

  • CAPTCHAs’ Effect on UX and How to Fix It

    CAPTCHAs’ Effect on UX and How to Fix It

    Armen Ghazarian  •  March 19, 2014

    As the role of website user experience rapidly emerges, more and more traditional web development techniques are being questioned and among those CAPTCHAs are on the first...

  • Infinite Scrolling: Is It Good or Bad for Your Website?

    Infinite Scrolling: Is It Good or Bad for Your Website?

    Armen Ghazarian  •  March 6, 2014

    Like any other design trend infinite scrolling is becoming increasingly popular and you will frequently come across one page websites where you scroll down as much as you can but...

  • How to Create User-Centric Apps for Kids

    How to Create User-Centric Apps for Kids

    Armen Ghazarian  •  February 28, 2014

    A good UX is all about making the digital environment as intuitive as possible, not making the user think as Steve Krug would say. The same principle is applied even in greater...