Author Archive :

  • The Value of UX Research in Product Development

    The Value of UX Research in Product Development

    Armen Ghazarian  •  May 15, 2015

    When we talk about user experience, we quite often end up discussing UX Design. Some may even refer to UX and UX Design as a same thing, which they are not. Today I would like to...

  • How Phablets Are Changing Mobile UX

    How Phablets Are Changing Mobile UX

    Armen Ghazarian  •  March 17, 2015

    Remember the days when smaller mobile phones were fancy? That time is gone. Large screen smartphones have been around for quite a while and the trend suggests that they are not...

  • 5 UX KPIs You Need To Track

    5 UX KPIs You Need To Track

    Armen Ghazarian  •  January 21, 2015

    We love to measure things. It is our way to understand how good or bad something is. Although numbers don’t tell the whole story, they help evaluate the situation in a quick and...

  • 6 Ways to Improve the User Experience of Online Hotel Booking

    6 Ways to Improve the User Experience of Online Hotel Booking

    Armen Ghazarian  •  November 21, 2014

    There is a lot of talk about the impact of user experience in the e-commerce checkout process on conversion rates and there is also a lot of useful advice on how to fix usability...

  • User Experience and Credit Card Payment Forms

    User Experience and Credit Card Payment Forms

    Armen Ghazarian  •  November 3, 2014

    Everybody loves shopping, until you get to the checkout and have to swipe your credit card. This is not the most pleasurable part of shopping, is it? And when you add in the...

  • How to Conduct a Usability Heuristic Evaluation

    How to Conduct a Usability Heuristic Evaluation

    Armen Ghazarian  •  October 16, 2014

    User experience works best when it’s incorporated into every stage of product development, starting from idea to development and testing. But usually things don’t happen that...

  • 5 Best Practices for Single-Page UX Design

    5 Best Practices for Single-Page UX Design

    Armen Ghazarian  •  August 8, 2014

    Everybody loves single-page websites. There is definitely some chemistry with this design trend. It has been around for quite a while, but it’s still on the rise and too many...

  • The Player Experience: How To Design for Mobile Games

    The Player Experience: How To Design for Mobile Games

    Armen Ghazarian  •  July 16, 2014

    Mobile is the future of everything. Mobile technologies are changing not only the way we search the web or play games, but the way we live. So it’s not surprising that this...

  • Challenges and Opportunities of UX in Augmented Reality

    Challenges and Opportunities of UX in Augmented Reality

    Armen Ghazarian  •  June 5, 2014

    Augmented reality is a recent technological innovation that is widely used in marketing by major brands like Pepsi and IKEA. It adds layers of computer-generated content over real...

  • The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

    The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

    Armen Ghazarian  •  May 21, 2014

    The web started off as a limited information medium and in its early years we had to focus our efforts on the functionality of websites more than anything else. There was little...