Design Websites from Customer’s Perspective

Website designing industry has witnessed an upsurge from the time it has emerged as an effective and affordable marketing tool. It is looked upon as a great marketing platform by almost every other business owner these days. Initially, it was just stepping the web through a richly designed website. But with the cut-throat competition in the industries and mission to beat the black business horse, many are forced to implement tug-of-war tactics to their e-businesses.

Design Websites from Customer's Perspective

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Most of the business owners have mutated their marketing and advertising strategies. They have jumped on a new bandwagon to give an added boost to their business. For every business owner the goal is to drive maximum visitors to the website and turn the most potential visitors into actual buyers. And this is the reason that business enterprises or corporate entities hire reputed web designing companies or web designers to get a website designed that create furor in the Industry and helps them achieve a competitive edge in the online market.

Understanding ‘Perception’

Generally, it is the perception that is not considered at all when website designing thought is brought to the surface. No matter it is the discussion among the client and the designer or a brainstorming session conducted by the designers; ‘Perception’ is one aspect that is ignored. And if considered, it is either the client’s or the designer’s perception of how they want the design to be, that is brought into effect. But the question that comes to the fore is does it produces desired results or not?

Why to Do?
Strangely, only few website owners and designers take care of the perception with which a website should be designed. In most of the cases, website owners and designers enter into a brawl to come up with an end-product that meet the owners and business needs. Designers incorporate their time and efforts to produce a layout that fulfills the demand and expectations of the owners. But has anybody ever thought that it is not the owner’s perspective but rather the end users or customers opinion that matters. It is always the impression and view of the customer that counts and not the website owner or designer’s. This is the chief reason that a website must be designed keeping in mind the probable customer opinion and how he will react to the website the moment he lands there.

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What to Do?
Not all but most of the website owners abide by customer-oriented beliefs and drive their and designers effort to achieve the coveted business objectives. But the ones who are oblivious to the essence of ‘Perception’ when bringing web designing into practice must understand that significance of it.

For a website owner to generate traffic and boost sales, he need to comprehend that it is not always his whims that needs to be met but meeting the expectations of customers create a difference. And following this gurumanta they must direct their efforts to get fruitful returns on investment. Below mentioned are the things that must be done:

Analyzing Client’s Taste

This is the first and the foremost thing that a website designer should consider prior to sketching out a layout. A designer must understand the target audience that a website owner wish to target and what all needs of customers he want to meet through a website. This will enable the designer to apprehend the areas he need to focus more and things that he should avoid which otherwise may come out to be a turn-off.

Message to Deliver

Content of the website is another important aspect to consider. The information that is available on the website should be catchy, impressive and driving that delivers the right message. In addition, the entire website content must be segregated systematically. The tabs, button and any other thing which a website owner wants to bring into visitor’s notice, must be placed ‘Big’ and ‘Right’ The content should be appealing and must encourage mercurial users to explore more.

Accessibility and Navigation

Functionality is the chief factor that decides the fate of the website. If a customer is facing any difficulties in browsing the website or locating the information he/she is seeking, then there is a possibility of losing one and many customers. The users will be able to access the website easily and get the information easily for which they are there on the website. Thus, a website must be enriched with intuitive navigation and must provide customers with easy accessibility.

So recognizing the above mentioned factors and implementing the same, one can really move towards smart accomplishment of business goals and objectives. By just apprehending the perception of customers and what they love to see and read on a website, a business owner can yield maximum benefits out of small efforts. Both client and the web designer must direct their efforts towards analyzing the end-users perspective with which he browses a website and reacts to it. This will help in overcoming all probable vulnerabilities a user can encounter when he visits a website.

Images Credits by DepositPhotos.

Maneet Puri

Maneet Puri is the director of a leading web design company in India, Lexolution IT services. Backed by a pool of creative web design artists, the company has accomplished designing and customized web development projects for International clients at affordable prices.

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5 Comments
  1. Limetree Jul 1, 3:02 pm

    I agree with you. This will help your website to become much clearer to read and navigate through. You can still have a simple design along with creativity.

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  2. delo Jul 21, 8:06 pm

    A good subject, agree to good design, but I think the most important, now, it’s referencing. I know that the designated, it is lot of work, but unfortunately, the final visitor did there will a few seconds.

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  3. Mike Glover Aug 30, 6:20 pm

    Great post Maneet!

    Some really good basic topics to cover and if you use this model you are sure to have a satisfied client that has a functional and stylish website that everyone can be proud of (the designer and owner)!

    Mike

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  4. Sean Dec 3, 6:14 am

    “But has anybody ever thought that it is not the owner’s perspective but rather the end users or customers opinion that matters.”

    Yes. This is called UCD and UXD – user centered and user experience design. The science/practice of usability is part and parcel to this approach.

    Site owners start caring about usability if usability testing can be initiated – when they see that their own bad design ideas drive away clients. Unfortunately many clients won’t pay for the testing, and won’t listen to usability experts.

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  5. Maneet Puri Mar 12, 3:38 pm

    Thanks for the comments guys. Being a web consultant, I assure that the website should caters to client’s business objectives and goals while satisfying the needs of the users visiting the website.

    Invariably, a website is an indirect medium of communication between a client and potential user. If your website is unable to establish that contact, your users would most likely to bounce back.

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