UX Design

  • The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

    The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

    Armen Ghazarian  •  May 21, 2014

    The web started off as a limited information medium and in its early years we had to focus our efforts on the functionality of websites more than anything else. There was little...

  • How A/B Testing Works and How to Use It With Google Analytics

    How A/B Testing Works and How to Use It With Google Analytics

    Paula Borowska  •  May 12, 2014

    A/B testing is a term use to compare one design with another in order to maximize conversion rates. The method has been popularized by the marketing world for emails, ads or...

  • UX and Content Strategy: How They Are Related and Why You Should Care

    UX and Content Strategy: How They Are Related and Why You Should Care

    Armen Ghazarian  •  May 5, 2014

    What is more important: User experience or content? I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves more — mom or dad....

  • The Incremental Design, 10 Surprising MVPs and Their Current Versions

    The Incremental Design, 10 Surprising MVPs and Their Current Versions

    Marcin Treder  •  April 24, 2014

    I remember the day when we launched the first version of UXPin – The UX Design Platform at the end of 2011. Exhausted after hours of final tests, fixes and improvements, I...

  • 5 Key Elements of User-Friendly Notifications

    5 Key Elements of User-Friendly Notifications

    Armen Ghazarian  •  April 23, 2014

    Have you ever paid attention to the number of notifications and alert messages you receive on a daily basis from various web services and apps? How many of those notifications do...

  • The Power of Microcopy in Web Design

    The Power of Microcopy in Web Design

    Paula Borowska  •  April 17, 2014

    “Copy” has turned into a buzzword. Have you noticed it? People are putting more and more importance onto the words you use on your website. They are trying to put...

  • 5 Proven Ways to Make “No Results” Pages Work for You

    5 Proven Ways to Make “No Results” Pages Work for You

    Armen Ghazarian  •  March 31, 2014

    Nowadays you can hardly find a website that doesn’t have a search bar regardless of whether or not it really needs one. The idea of having all possible features installed on...

  • CAPTCHAs’ Effect on UX and How to Fix It

    CAPTCHAs’ Effect on UX and How to Fix It

    Armen Ghazarian  •  March 19, 2014

    As the role of website user experience rapidly emerges, more and more traditional web development techniques are being questioned and among those CAPTCHAs are on the first...

  • Infinite Scrolling: Is It Good or Bad for Your Website?

    Infinite Scrolling: Is It Good or Bad for Your Website?

    Armen Ghazarian  •  March 6, 2014

    Like any other design trend infinite scrolling is becoming increasingly popular and you will frequently come across one page websites where you scroll down as much as you can but...

  • How to Create User-Centric Apps for Kids

    How to Create User-Centric Apps for Kids

    Armen Ghazarian  •  February 28, 2014

    A good UX is all about making the digital environment as intuitive as possible, not making the user think as Steve Krug would say. The same principle is applied even in greater...