Landing Pages – New ThemeForest Category!
ThemeForest announce launching a new category dedicated to Landing Pages. Landing Pages are essentially the same types of files you find within the current Site Templates section, but with a bit more focus.
What is a Landing Page?
In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link. A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Ensure you have included a call to action towards the top of the page. This will work on more impulsive people or those who are already familiar with what you are offering. There should be calls to action sprinkled throughout the remainder of the content as different people have different tipping points in the sales process. The call to action should be linked to the order page or subscription form.
A landing page is an opportunity to seal a deal. For this reason, creating the right one is crucial to any campaign. The effectiveness of a landing page is measured by its conversion rate, meaning how often people who visit the page do whatever it is you want them to do. You may want them to order a product, sign up for your services, register for a newsletter, or just fill out a form. The goal is to get the highest percentage of your visitors to take the desired action.
A landing page is usually the first contact a prospect has with your website. It’s any page on a website where traffic is sent specifically to complete a specific action. It will be a core part of your business as this is where prospects decide on weather they want to become customers. With most customers making a decision in between 6 and 9 seconds, this is one area where first impressions counts.
Examples / Buy Landing Pages
LP2 is a clean, modern and professional landing page design, suitable for any kind of websites.
TheLanding is a simple landing page with video or portfolio image options! Easily customize the landing page with the included instructions.
LP1 is a clean and professional landing page design, suitable for business and corporate.
Oceanic Landing Page is a premium landing page design for any kind of app or download product – even just a service – your choice! With multiple sections available, plus a tabbed area for a huge amount of information if required, this template takes good use of the Z Reading pattern to guide the eye around the design and ultimately convert your visitors in to buyers. Ready for hook-up to your backend system a fully styled capture form for the download page style plus the alternative Buy Now version offer you a choice on use this landing page design.
Slate Landing Page is a premium landing page design for any kind of app or download product – even just a service – your choice! Multiple sections provide a great layout to convert your visitors in to buyers!
iLanding is a premium landing page design for both apps and downloadable software solutions. It can easily be adapted for other products such as PDF books etc
Sola is a premium landing page template that can be easily modified to suit your marketing needs. With Sola you can rapidly develop a landing page for your next internet marketing campaign, feature a new product or service, and much more. This landing page template is packed with features and comes complete with the psds for unlimited customization.