Logo Evolution of 12 Companies Brands

A logo is the “face” of a company. This is what people notice at first when they see a new car model, a mobile phone or anything else for that matter. This is why a logo has to represent the services or products the company provides at its best. Let’s take corporations for instance. They have all started like small businesses that grew into companies that ended up to be known worldwide, and their logos are the ones that people can instantly recognize. Each company has a history behind, and the logo reflects that trough different represented symbols.

I was stunned to find out that there is so much history just behind a simple logo and I liked the way they changed trough history. Simple things like fonts or the design itself improved or got worse, but that doesn’t really matter because these companies succeeded to build an international image already.

We have selected 12 for you to enjoy and get informed!

Logo Evolution of Brands

Pepsi Logo

Peugeot Logo

Nokia Logo

Nike Logo

Microsoft Logo

IBM Logo

Google Logo

Ford Logo

Firefox Logo

Apple Logo

Alfa Romeo Logo

Adobe Logo

If you would like to be kept up to date with our posts, you can follow us on Twitter, Facebook, Google+, or even by subscribing to our RSS Feed.


  1. Dezine Folio Apr 20, 6:35 am

    The best logo design improvement is done by Firefox I think, their first logo looking very amateur.

  2. vectorism Apr 20, 7:29 am

    its good to know that Nokia is among the eldest company.. (i wonder what are they deal with in 1860’s)..
    i’d like to see IBM upgrades their ‘stripe logo’ to more simple & solid.. maybe 3d style would seems strong :P

  3. David Apr 20, 6:07 pm

    I think the most improved has to be the Apple logo. I had seen that logo once before and forgot about how bad their first logo was.

  4. StudioDino Apr 22, 5:22 am

    Pepsi lost its way after 1973.

  5. Ashley Symons Apr 23, 1:21 am

    Their seems to be a recurring theme within the companies logo – they start out with some form of images plus text, then they end up with either just the image or the text. Another theme I notice is some of them go from very simple, to more complex and then back to very simple, such as the Nike logo.


  6. Tom Apr 24, 12:48 am

    Nokia before phones were making tire and rubber boots ;-)

    Part of the company still makes tires now it’s name Nokian


  7. Butch V. May 5, 6:23 am

    I found the Firefox one kinda funny – Phoenix Duck? Lol. Did they go by another name with the first logo or was it always Firefox?

  8. Azhar Kamar May 16, 6:39 am

    Ultimately, you can notice that most brand logos end up in minimalism. :)

  9. irene Jul 15, 4:38 pm

    I never thought that the first Apple logo was so far from how is now

  10. irene Jul 15, 4:39 pm

    I never thought that the first Apple logo was so different from what is now

  11. alex d Oct 7, 9:36 pm

    Every business needs a logo. Logo design is essential to the success of your growing business. The company logo is part of your company’s marketing campaign, and a strong image that your market can latch onto. Always find the best business logo possible.


Leave a Reply

* Minimum length: 20 characters

Download Web Design Freebies & Resources


You have Successfully Subscribed!