Less Text more Multimedia – New Approach in Website Design

Less text more multimedia, to be more specific using more videos in website design, is considered to be a new web design trend of 2014. Some hold to opinion that this is a quite controversial and bold statement, since content/text was always the king; others break this general consensus and adhere to the more progressive point of view, mainly relying on a power of human curiosity and love of getting information in a more fascinating way.

However, it is really hard not to notice that for the last few months, websites that incorporate lots of videos and drop text in favor of multimedia began to appear more and more frequently. Undoubtedly, such solution has its own pros and cons, and it’s certainly difficult to claim out that this is a truly rational and beneficial approach of making your website look modern, sophisticated and innovative. Nevertheless it certainly adds its own zest. Only time will show all the “pitfalls” and determine the positive outcome.

We have collected fresh examples of website designs that count more on visual impact produced by videos and images rather than on an informative side presented by regular text.

Examples of Website Designs with Video

Manaz Productions – Much like the previous example, the website includes only visual data, there is almost no text. The choice of such solution is not surprising due to the fact that the website presents a video production company. Thus, the designer has populated the landing page only with videos that show off skills and experience of the agency.

Manaz Productions

Startup Framework by Designmodo – The website, as well as the product to which it dedicated, exudes an image of professionalism and sophistication. The web page comprises lots of explanatory and descriptive visual data including videos and images that naturally speak louder than simple words.

Startup by Designmodo

The Barstow – The website is neatly sliced into 2 halves, each of which includes its own brutal video. These parts play a role of noteworthy navigation as well help to put users in an appropriate mood.

The Barstow

Winshape Camps has a fantastic, cheerful, full of joy website design. The home page includes a full screen video intro, and capably incorporates the same video as background – which is spiced up with a garish semi-transparent screen gradient – for functional sections.

Winshape Camps

Apple 30 Years – The company has bestowed its loyal customers with a clean, modern and sophisticated website dedicated to its 30 years history. The page mainly comprises lots of interesting and enthralling videos that effectively reflects the essence.

Apple 30 Years

Garmin – This is a promotional website that skillfully showcases the advertised product in the best light. The website boasts of a perfect and truly winning combination of text and images that effectively support each other.

Garmin

Happy – At first sight, this is a regular one page website that promotes the artist. However, it utilizes a quite innovative approach of drawing users’ attention by offering visitors to watch a 24 hours music-oriented highly spirited video that is aimed to demonstrate the whole power of the proposed products.

Happy

eCards Strasbourg – The website provides users with an opportunity to send unique e-cards. The lovely truly picturesque cinemagraph style background not only helps to emphasize the text but also actively encourages visitors to fill out the form.

eCards Strasbourg

Sonia – As befits all fashion-focused websites, this one also utilizes a great deal of promotional material that represented by means of professional images, videos and even short films.

Sonia

Joost Huver has a splendid and well-balanced website design that is chiefly populated with images. The designer skillfully puts the minimal approach into practice by creating a quite small yet truly informative one-page website.

Joost Huver

TSC – The website strongly relies on a great impact that is usually created by brilliant images. The team populates not only the home page but also other inner pages with numerous incredible pictures and shots.

TSC

Sirai Horses – The website wisely makes use of gorgeous professional photo backgrounds that accompany all inner pages. They serve as main visual driving force that naturally fixes users’ eyes on pets.

Sirai Horses

Story and Heart – The landing page of the website incorporates a startling video background that is able to effectively complement the content, and at the same time, grab visitors’ attention. Much like the example number 2, the choice of leveraging video as a backdrop is quite predictable, since the website presents a filmmaking community.

Story and Heart

Helio Sequence – The designer ably employs a dark coloring that is famous for its ability to effectively give the significance to lighter elements. In this case, the dark clean background not only stresses the content but also helps the videos to stand out.

Helio Sequence

Curiosity Amsterdam – The welcome section comprises a set of short fabulous videos and remarkable images that mainly supports the tagline “Curiosity. Creating Interest”. The website definitely stirs up interest in regular users by means of its prevailing visual content.

Curiosity Amsterdam

Zione Ceramica has a well-crafted photo-based long one page website that features a great deal of professional shots. The designer skillfully mixes lots of visual data, yet the interface stays well-structured and quickly scannable.

Zione Ceramica

Kids Love Jetlag – The website is owned by a creative digital agency that employs a full screen slider with captivating and quite controversial videos.

Kids Love Jetlag

Geox is a flawless promotional website with a fresh and truly brilliant idea behind it. In order to demonstrate all the advantages of using Geox products, the company instead of listing benefits, have created an original video.

Geox

Inner City is another topnotch photo-based website design. The designer skillfully complements the regular content by means of fascinating spirited pictures.

Inner City

Google Glass Experiment has an interactive and advanced website that is filled with a dynamism and energy conveyed with a help of various videos. The latter serves as an excellent proof of huge possibilities hidden in a new product.

Google Glass Experiment

We are Taiga – The front page of the website includes only a set of several videos that take up the whole screen and are accompanied by brief descriptions. The agency mainly puts emphasis on their works, trying to avoid all the textual clutter.

We are Taiga

Conclusion

The websites that give preferences to video-based solutions rather than time-proven habitual contextual layouts are quickly gaining popularity. And this approach is not only popular among creative agencies or video-related companies but also among regular designers and artists that simply adhere to the slogan “My work speaks for itself”

Do you think a fresh and trendy approach of “less text more multimedia” will conquer the web? What benefits does it bring? Share with us your thoughts.

Nataly Birch

I'm an internet entrepreneur and an amateur web designer and developer from Sevastopol. In my spare time I read books, play board games and volleyball.

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9 Comments
  1. Ivanov Karmazov Feb 12, 5:04 pm

    I have to say that I don’t necessarily like this new style. I am fairly young which usually raises an eyebrow but I don’t like all the motion. I DO however like site-related ads that use a thin, full width, bar to display some advertising. :)

    Reply
    +4
  2. Imran shariff Feb 13, 1:00 pm

    This design has become a kind of trend this days, I like the Media is a good way to send the message that what a company is doing.

    Reply
    +2
  3. Sjors Feb 13, 4:09 pm

    This is just as bad as an idea as Flash (if not worse). It cannot be indexed by search engines, it is harder to scan the content for the bit you really need, it is harder to translate and it consumes a lot more bandwidth than text and it is loud which means you are annoying people when you are in a public space.

    Reply
    -1
    • stilllife00 Feb 16, 12:03 am

      I disagree. Those websites can be indexed no matter if there is a full video in background, the content is hard to scan only if designed in the wrong way, the translation is possible the same way as a normal website and the bandwidth consuption is slighter higher than having a bunch of big jpg and there is optimization in order to load the content first. And there is no relation at all with Flash (which btw has is own reasonable use cases). Websites can (and should) offer a pleasant interaction, so I don’t see any wrong in this trend.

      Reply
      +1
  4. Luis Feb 16, 10:31 am

    I love the new trend the only problem is with the SEO but just create a blog and you are all set :)

    Reply
    0
  5. Rob Feb 18, 2:07 pm

    For those of us in the developing world with slow internet connections, websites with high levels of multimedia content are extremely slow to load and difficult to follow due to the many download interruptions. But I suppose in most cases the developing world is not the target market aimed at by such websites ….. sorry for us!!

    Reply
    +2
    • David Greer Mar 10, 9:11 pm

      Developers are aware of the inherent issues of using primary multimedia with supporting content. One of the most basic principles of development is audience targeting and customer segmentation. While it is possible to deliver virtually the same message using various methods, this new technique is aimed at those with the “latest and greatest”, while older methods of delivering content is reserved for those markets where multimedia is more of a hindrance.

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  6. z Feb 19, 7:26 am

    Videos are a disaster to low-end mobile users.

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    0
  7. David Greer Mar 10, 9:23 pm

    I do not believe it will conquer the web, nor do I believe it is a passing fad, as has been suggested in many development discussions. I believe it will find its niche in the market and will do quite well there. There will always be a place in the market for text-heavy content, and this will remain as long as there is such a disparity between the capabilities of developed and developing regions.

    We recently adopted the multimedia-rich content strategy at my company, as we target educated professionals considering returning to school for graduate degrees/certificates. Initial split-testing is showing promising results in terms of conversions and fewer dropoffs. However, it must be noted that this is a use case for a very specific demographic.

    Reply
    0

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