How to Use a CSS Preprocessor to Avoid UI Inconsistencies

David East  •  Coding  •  May 23, 2014
How to Use a CSS Preprocessor to Avoid UI Inconsistencies

Inconsistencies in UI design can be quite bothersome to users. The problem can stem from CSS inconsistencies. By using a CSS Preprocessor like LESS, you can create mixins for components that generate needed styles. This process will create UI components that have a much stronger tendency to stay consistent as an application is developed. The video tutorial takes you through...

The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

Armen Ghazarian  •  Design, UX Design  •  May 21, 2014
The Emotional Side of UX: Turning Casual Visitors into Brand Evangelists

The web started off as a limited information medium and in its early years we had to focus our efforts on the functionality of websites more than anything else. There was little design and style in the very first websites. And it’s not that we didn’t have a sense of aesthetics, the technology just didn’t support it. But as the web evolves — with 200,000 websites...

10 Ways to Promote Your Design Project

Carrie Cousins  •  Design  •  May 19, 2014
10 Ways to Promote Your Design Project

The life of a designer is not always an easy one. There are projects that you do for clients and sometimes projects that you do just because you want to create something new. Getting those projects out there can be the toughest part of all. But it is not impossible. It just takes a little planning and work. Here are 10 easy (and mostly free) ways you can promote a design...

Best Practices: Leading Brands and Promotional Websites

Nataly Birch  •  Inspiration  •  May 16, 2014
Best Practices: Leading Brands and Promotional Websites

Though it seems that such powerful, famed and instantly-recognizable brands as McDonalds, BMW or Samsung don’t need extra publicity since the names speak for themselves, they do face competition. They are fighting for the same potential customers as you are (and many others as well) with millions of dollars invested in advertising campaigns. For some time, leading...

How to Create Guidelines and Standards for Websites or Applications

Eelco Guntlisbergen  •  Design  •  May 14, 2014
How to Create Guidelines and Standards for Websites or Applications

While some methods may vary one of the most important starting points for any project is a set of guidelines. Creating guidelines and standards for every project (even if it isn’t originally in scope) can increase your workflow and will also keep your design consistent and hopefully developed in the right way. This really is a designer’s responsibility. You can’t blame a...

How A/B Testing Works and How to Use It With Google Analytics

Paula Borowska  •  Design, UX Design  •  May 12, 2014
How A/B Testing Works and How to Use It With Google Analytics

A/B testing is a term use to compare one design with another in order to maximize conversion rates. The method has been popularized by the marketing world for emails, ads or fliers to see what yields the best returns. Now, you can have more then two variations and can test anything, from font sizes to copy to background colors or images. It’s all up to you. How Does It...

Pragmatic Landing Page Can Create Enjoyable Experience

Nataly Birch  •  Design  •  May 9, 2014
Pragmatic Landing Page Can Create Enjoyable Experience

The Petersham Nurseries is an online store dedicated to an internationally-prized garden center has been nominated and recently received the title “Site of the Day” from the respectable Awwwards’ jury. The site was rated far above average and got quite impressive numbers in all presented factors that cover design, usability, creativity and content. So, what makes it so...

What are HTML Imports and How Do They Work?

Paula Borowska  •  Coding  •  May 7, 2014
What are HTML Imports and How Do They Work?

Have you ever noticed that including another HTML page inside another is like a foreign concept? It’s something that should be easy to do but you don’t see it often. It’s not impossible but tricky. However, HTML imports makes placing documents into HTML pages such as other HTML pages, CSS files and JavaScript files a manageable task. Introducing HTML Imports HTML imports...

UX and Content Strategy: How They Are Related and Why You Should Care

Armen Ghazarian  •  Design, UX Design  •  May 5, 2014
UX and Content Strategy: How They Are Related and Why You Should Care

What is more important: User experience or content? I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves more — mom or dad. Or even worse, trying to figure out which came first — the chicken or the egg? But unlike the age old causality dilemma, this question has an answer. In recent years, developers and product...

Primer on Types of Navigation in Mobile Apps

Nataly Birch  •  Inspiration  •  May 1, 2014
Primer on Types of Navigation in Mobile Apps

Navigation patterns can vary, even when it comes to prototyping mobile application interfaces. Even though they may seem to impose tight restrictions, because of small sizes and necessity to compactly arrange lots of data, there are a variety of options. Once there was really only one style considered — the trendy and widely-used  vertical navigation, aka side menu....