How A/B Testing Works and How to Use It With Google Analytics

Paula Borowska  •  Design, UX Design  •  May 12, 2014
How A/B Testing Works and How to Use It With Google Analytics

A/B testing is a term use to compare one design with another in order to maximize conversion rates. The method has been popularized by the marketing world for emails, ads or fliers to see what yields the best returns. Now, you can have more then two variations and can test anything, from font sizes to copy to background colors or images. It’s all up to you. How Does It...

Pragmatic Landing Page Can Create Enjoyable Experience

Nataly Birch  •  Design  •  May 9, 2014
Pragmatic Landing Page Can Create Enjoyable Experience

The Petersham Nurseries is an online store dedicated to an internationally-prized garden center has been nominated and recently received the title “Site of the Day” from the respectable Awwwards’ jury. The site was rated far above average and got quite impressive numbers in all presented factors that cover design, usability, creativity and content. So, what makes it so...

What are HTML Imports and How Do They Work?

Paula Borowska  •  Coding  •  May 7, 2014
What are HTML Imports and How Do They Work?

Have you ever noticed that including another HTML page inside another is like a foreign concept? It’s something that should be easy to do but you don’t see it often. It’s not impossible but tricky. However, HTML imports makes placing documents into HTML pages such as other HTML pages, CSS files and JavaScript files a manageable task. Introducing HTML Imports HTML imports...

UX and Content Strategy: How They Are Related and Why You Should Care

Armen Ghazarian  •  Design, UX Design  •  May 5, 2014
UX and Content Strategy: How They Are Related and Why You Should Care

What is more important: User experience or content? I hate this type of question and to me they don’t make sense. It’s like asking a kid who he loves more — mom or dad. Or even worse, trying to figure out which came first — the chicken or the egg? But unlike the age old causality dilemma, this question has an answer. In recent years, developers and product...

Primer on Types of Navigation in Mobile Apps

Nataly Birch  •  Inspiration  •  May 1, 2014
Primer on Types of Navigation in Mobile Apps

Navigation patterns can vary, even when it comes to prototyping mobile application interfaces. Even though they may seem to impose tight restrictions, because of small sizes and necessity to compactly arrange lots of data, there are a variety of options. Once there was really only one style considered — the trendy and widely-used  vertical navigation, aka side menu....

Easy Mobile Browser Testing with Chrome Emulation

David East  •  Coding  •  April 30, 2014
Easy Mobile Browser Testing with Chrome Emulation

Testing designs across multiple browsers has always been a pain. When you add in various devices and their resolutions, you have quite the headache on your hands. How do you know that your navigation menu is responsive across all resolutions? Do animations lag on mobile? Do you have any stock browser styles affecting the design? This laundry list could continue for...

Using backface-visibility and CSS Animations

Joni Trythall  •  Coding, CSS3  •  April 28, 2014
Using backface-visibility and CSS Animations

There are so many fun and interesting design possibilities with backface-visibility. When you turn an element over, what do you want to see? By default, we see a mirror image of an element when it is turned over. While this effect may sometimes be desirable, other times we may want to see a different element in its place entirely. With backface-visibility:hidden; we can make...

The Incremental Design, 10 Surprising MVPs and Their Current Versions

Marcin Treder  •  Design, UX Design  •  April 24, 2014
The Incremental Design, 10 Surprising MVPs and Their Current Versions

I remember the day when we launched the first version of UXPin – The UX Design Platform at the end of 2011. Exhausted after hours of final tests, fixes and improvements, I thought I’d pass out at my desk. The sleep, though, didn’t come that night. My veins were full of adrenaline and my mind full of thoughts about success that, so I thought, was just around the...

5 Key Elements of User-Friendly Notifications

Armen Ghazarian  •  Design, UX Design  •  April 23, 2014
5 Key Elements of User-Friendly Notifications

Have you ever paid attention to the number of notifications and alert messages you receive on a daily basis from various web services and apps? How many of those notifications do you actually care about? These questions are becoming more worrisome as the number of services we use increases while our time and attention still remain limited. We are receiving so many “beeps”...

The Power of Microcopy in Web Design

Paula Borowska  •  Design, UX Design  •  April 17, 2014
The Power of Microcopy in Web Design

“Copy” has turned into a buzzword. Have you noticed it? People are putting more and more importance onto the words you use on your website. They are trying to put value in copy and it’s a wonderful idea! Words are a prominent way of communicating online. And it’s the small things that matter, especially when it comes to user experience. Words help...