New Treads in Real Estate Website Designs Middle East

8 things that make the latest generation of real estate website designs stand head-and-shoulders above their 2008 antecedents.

The business of real estate is changing and so too is the technology used by agencies to get their message across to clients and prospects. This is particularly true for real estate websites, which have seen significantly improved over the previous years.

Unlike the website of the 2008 era, the new real estate websites are focused on usability and user experience. The cutting edge sites aren’t filled with “happy talk”, benefit-laden statements or blinking Flash advertisements, instead they are geared towards initiating a dialogue with visitors, and gaining their trust by addressing their needs and demands. Such sites speak honestly and directly to their audience and are winning big.

Although different in their approach and marketing techniques, most real estate website designs in the Middle East use some common tricks to stay in the game. These include:

Client Centric Appraoch

Sites like Bhomes, Allsopp & Allsopp and Palma-re are designed with an end-user in mind. Faster loading times, bespoke property search features, detailed property listing, and candid overviews of services are hallmarks of this new approach.

Targeted to a Particular Region

Instead of bombarding clients and prospects with regional property information, most new websites are skewed towards a particular locality or geographic location. This focus is critical, as it tends to give credibility to a website.

Playing for SEO Glory

Search engine optimization (SEO) has become an indispensable tool for online success. Apart from being fine-tuned for SEO, the latest websites also flaunt a news blog. These blogs are used not only to market services but to keep clients and prospects informed on real estate trends, best places to invest, open houses and special offers. Blogs are also used to supplement and boost an agency’s social media presence.

Visible Call to Action

Unlike older designs, the latest real estate websites are laced with visible “Calls of Action”. Clients and prospects are encouraged to seek additional information or clarification about what’s available, and spend as much time on the site as possible. As per research, agencies spend a disproportionately high volume of work hours to design and develop sites that offer quick and hassle-free navigation.

Taboo of Templets

It is observed that most agencies have rejected template websites in favour of bespoke designs. Most realtors willingly spend exorbitant sums to develop websites that stand out from the rest and offer services in the manner that best suits the brand image.

Use of Latest Technology

Most new real state sites are built on ASP.NET or PHP, and use powerful WCMS platforms such as: DotNetNuke, WordPress, Drupal and Joomla! to stay fresh and updated; a far cry from previous generations of designs.

Social Media

Social media is a reality very few estate agencies can ignore. The latest generation of real estate sites offer wider integration with social platforms like Facebook and Twitter, and even use Youtube videos for promotion and marketing.

Responsive designs

Another facet of post-2008 real estate website design is increased accessibility across a myriad of mediums, especially across smart-phones and tablet PCs. This fact is commonly referred to as “responsive web design”.

Below are a few examples of best practices in real estate web design in the Middle East:

Better Homes

Better Homes

The Property Store

The Property Store

Rocky Real Estate

Rocky Real Estate

Raqmiyat

Raqmiyat

Halcon Real Estate

Halcon Real Estate

Coldwell Banker UAE

Coldwell Banker UAE

Salwan

Salwan

BRIX Property Partners

BRIX Property Partners

BRIC MENA

BRIC MENA

Real Choice Real Estate

Real Choice Real Estate

Mirage Real Estate

Mirage Real Estate

The Specialists

The Specialists

PlusBrokers

PlusBrokers

Property Shop Investment

Property Shop Investment

Allsopp & Allsopp

Allsopp & Allsopp

Sorouh

Sorouh

Hamptons

Hamptons

DMCC Property

DMCC Property

Msheireb Properties

Msheireb Properties

Shams Abu Dhabi

Shams Abu Dhabi

Gold & Diamond Park

Gold & Diamond Park

Msheireb Downtown

Msheireb Downtown

Damac Properties

Damac Properties

Tameer

Tameer

Sloanes

Sloanes

In-House Mortgages

In-House Mortgages

Johnny Huntington is a Managing Director of Traffic, a reputable web agency in Dubai, UAE which specialized in real estate website designs and have successfully develop a number of real estate websites for the Middle East realtors. You can follow Traffic @trafficsqwalk on Twitter.

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1 Comment
  1. Jack Willson Mar 21, 10:26 am

    Nice Mate, This really sums it up. Good write-up

    Thanks

    Reply
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