Social Ratings and Credibility of the Author – the Future of Social SEO

As we all know, Google and Bing have confirmed the undeniable influence of social ties over the rankings in the search engine. This was later confirmed by SEOmoz, and in particular Jen, with an amazing case study “The Effect of Tweet’s on the ratings”.

We all know that social connections are strong enough and have heard terms such as social status, credibility of the user and the frequency of tweets, but what does all this mean in practical terms to increase search engine rankings?

Both – Bing and Google, confirmed that they take into account the credibility of the personality when considering social ties. Therefore, we must either become authoritative Twitter users if in possession of a lot of  online time presence or otherwise force users with high authority to link to our tweets and retweet. Let us consider both cases:

  1. In order to become an authoritative Twitter user is necessary to ensure a lasting and significant online presence. It can be quite difficult to implement for most people.
    One way is to create videos about your chosen niche and develop personal relationships with people. The man who became a figure of great authority in such a way is the unique and inimitable Gary Veynerchuk or Garyvee, as we know him on Twittersphere.
  2. If we consider the attempt to raise our credibility on Twitter, directly linking it with the great authority of the user, we need to think about what makes their tweets so that they are tweeted and retweeted, and again tweeted.

This process, in an attempt to get highly distinguished Twitter users to share our links, is similar to the construction of backlinks from authoritative sites. Instead of creating a “linkable” content, we should think about creating a “LIKE-ABLE” and “TWITT-ABLE” content.

This can be text, video, articles, info graphics, comics, literally anything you can imagine from what people will find “LIKE-able”, and will tweet and retweet about it. An example of this can be found at Oli Gardner from Unbounce. He recently wrote a post on Youmoz, thanks to an incredibly huge info graphics illustrating the plan for six months of online marketing.

This infographic is so entertaining and interesting that the next thing we found out is that the references to Unbounce and the infographic, being twittered and retwittered by people, flooded the whole Twitter. This is a classic example of creating content that people will consider “Like” and “Tweet”.

I have spoken with many people with regard to social networks and search engines that use social data for the rankings. Many people seem to reject this and say that what I am thinking about is an additional factor in the search. I frankly think: since search engines are beginning to attach greater weight to social data, it will destroy the SEO-industry.

Social Ratings and Credibility of the Author - the Future of Social SEO

It’s funny, because over time, search engines are becoming more and more sophisticated, but it seems as if they have reached the point where they ask us what should be evaluated. They begin evaluating your search results. With social data and the stream of clicks they ask the masses what is important and give more weight to sites that most people call favorites.

This could have big implications for all Internet marketing and SEO-disciplines.

Content creation

In the past, online marketers and webmasters tried to master the art of creating a well-optimized content focused on keywords. There were numerous debates about keyword density and location of keywords in the text.

As we move to a social era, internet marketers and webmasters will start to create a compelling interactive content. Instead of keywords, with an eye on people, will be considered ways to encourage readers to share and endorse their content. There will be debates and research around the best location for the button “Like” and  icon “Tweet This”. SEO-optimisers will speak about the best content to encourage people to share and interact with them socially. Will this be text? Or video? Or, perhaps, infographics.

Linkbuilding

In the past linkbuilding (building referential mass) was the currency of SEO, and to a great extent this is still true. Promotion of «Likes», «Shares» and «Tweets» only begins to approach in order to establish itself as the currency of SEO. Previously, people have developed comprehensive campaigns to attract links in order to squeeze as much juice out of quality links.

There are SEO-tools that were used on the open spaces of the whole Internet to analyze and compare the links of the competitors. Since search engines are beginning to ask the masses how to rank sites, people will begin to develop a strategy around getting readers to vote for their main sites, which will contain «Likes», «Shares» and «Tweets».

The significant difference here is the fact that you focus on different people. The strategy of linkbuilding is intended for other webmasters, and gives hope to create high quality backlinks to their site on yours. These new social policies are aimed at the masses and, basically, now from all, whether they have a loud or random internet name, the Internet browser has the ability to choose – is or is not the site worthy of the high rankings in the search engine.
We will see a whole range of new and established creative social policies, as more weight is given to these social factors by search engines.

We can see how search engines continue to evolve and change. Our responsibility as SEO-optimizers and internet marketers – to stay on top and at the forefront of what they do to optimize your site for high rankings. It is important to remember to be flexible and constantly try new ideas, because as soon as you stop this cruel industry, you hopelessly lag behind.

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10 Comments
  1. Clay May 27, 11:36 pm

    I believe this is unfair, I believe Google is only giving links to those who obviously pays them big money! I am a small time Mississippi web designer, web host and moderate SEO services. however I do not do adwords as I have bills to pay and I am doing adsense but making nothing from it. I believe SEO needs to go back to the old school days, minus keyword stuffing!

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  2. Starsunflower Studio May 28, 12:27 am

    @Clay The adwords paid links are only the two to three that are highlighted at the top, and the links on the right hand side.

    There are a lot more websites online than there were in the beginning days of the internet. No matter how you slice it and dice it, there are only so many spots on the front page of google.

    I think it’s great that google is using the social search feature to display links that would otherwise be buried. It even shows links from people that I have contact with through gmail.

    I’ve gotten so many web design leads from a side project I did in my spare time just for fun! I set up a free blogger blog with social sharing buttons and offered free blogger backgrounds and design resources. In addition to it being a fun project, I also developed very nice relationships/friendships via social networking. I initially wanted to have a site where I could express myself creatively without the “corporate” vibe, and it ended up bringing in leads I would have not gotten otherwise.

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  3. Clay May 28, 12:35 am

    @Starsunflower
    Thanks for actually commenting back to me. I am actually brand new when it comes to Pro SEO even though it is offered on my site(s) I sub it out when I get it. And if you looked at my site you will see I am an amateur compared to many, main thing I try and do is please my customers. Anyways I am reading more of your blog and trying to slowly learn. I am old and set in my ways!

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    • Starsunflower Studio May 28, 9:16 am

      I recently contacted a pro SEO guy for a project, because my client pushed me to the limits of my knowledge threshold. It’s a good thing though, as the client is pretty easy going and willing to watch me learn and grow. This is probably a rare situation. Honestly I think it makes him feel good inside to have affirmation that he knows a thing or two about SEO, lol!

      Looks like you’re in the computer repair business too. That’s something I’m pretty new to. My partner has been doing service for over 25 years and it’s definitely an asset to have both IT and Design in the mix. Sometimes there’s a fine line between web dev support and IT support, like when it comes to email troubleshooting with a desktop email client and things of this nature.

      Sometimes I wish I would have started computing at a younger age so I would know more, but it is as it is. Even though you are seasoned and set in your ways, you likely have a history behind you. I love hearing tech stories about the early days of the net. :)

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      • Clay May 28, 4:49 pm

        Well I have a love hate relationship with SEO, mainly Google as they keep denying me the use of adSense because a former employee jacked my account up and got me shut down for invalid clicks!

        I keep getting these from them:
        “Hello,

        Thank you for your appeal. We appreciate the additional information you’ve provided, as well as your continued interest in the AdSense program.
        However, after thoroughly re-reviewing your account data and taking your feedback into consideration, our specialists have confirmed that we’re unable to reinstate your AdSense account

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  4. Starsunflower Studio May 28, 9:22 pm

    Wow, that’s intense! Yeah I have some issues with blogger as well. I imported a wordpress blog into blogger with wordpress2blogger tool. Apparently the import published everything, even comments that were in akismet’s spam queue. Google flagged the blog as spam and shut ALL of my blogs down, AND my gmail account! I FREAKED.

    Luckily it wasn’t my main gmail account, and they did restore my access to everything with the exception of the specific blog in question. I still have issues with my avatar not showing up if I “follow” a blogger blog with that account.

    So yeah, giving your power away to a service that has this much control is definitely a little scary. I wonder if you could set up a new gmail account to use just for adsense. I have a friend who got penalized for “unusually high amount of clicks” in a specific region? But it was years ago that this happened to him. I can ask him what he did to get his adsense reactivated.

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  5. Vollhorst May 29, 1:38 pm

    Thanks for the interesting writedown! I think it’s obvious that social ranking criterias will get faked in the same way as content- and link-criterias were faked in the past. That’s just the law af money.

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  6. Cold Hawaiian May 30, 8:39 pm

    Please proof-read your article more carefully in the future. There are grammatical errors in it that make it displeasurable to read. Examples:

    1. “To become an authoritative user Twitter…”

    2. “If we consider the attempt to raise its credibility on Twitter, directly linking it with great authority of the user, we need to think about what makes their tweets so that they are tweeted and retweeted, and again tweeted.”

    Use of pronouns…what is “its” referring to? Who are they in “their tweets”?

    3. “This process, in an attempt to get highly distinguished Twitter users to share our links, similar to the construction of backlinks from authoritative sites.”

    Did you mean “This process is an attempt…” or “is similar to the construction of…”?

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  7. First Charly Jun 3, 1:25 pm

    This is business: money goes where there is a possibility to do some business. If you change the rules, the foloowers will also change their strategy. On the ote´her side Google is earning a lot of money and delivers outstandig service at the same time. Thsi service depends at least up to 30 % on similar strategies as SEO people use.

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