A Showcase of Startup Logos
Startup companies these days need to find a way to stand out and attract attention – to them, every new visitor could be a potential customer or investor, and they need to make sure that their design doesn’t put people off. It’s for this reason that so many new startups are coming up with beautifully designed sites with impeccable user interfaces – they know that customers like the appearance of new apps and products as much as they like the functionality, and it’s a way of standing out from traditional, blandly designed company sites.
In many ways it’s for this reason that young, emerging startups often put a lot of care and attention into their identity, logo & branding – they need to stand out and they want to make sure they look good. We’ve chosen 20 startup logos that have clearly been designed with an emphasis on both a beautiful aesthetic quality as well as showing the new business’ personality.
Adioso
Aviary
Baydin
Boxee
Earbits
Fantastical
Forkly
Gowalla
Hunch
Loopt
MailChimp
Olark
RockMelt
Skitch
Sparrow Mail
Square
Storenvy
Tapulous
Alex
Alex writes for UK printing company Print Express, who specialise in postcards, business cards & flyer printing. Alex loves web design & startups, and spends his spare time learning how to code.
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Jahangir
July 7, 2011 at 8:04 pm
The “Mail Chimp” and “Spoondate” logos are great IMO. You can just see logo and understand what this company does.
Victor
July 7, 2011 at 9:14 pm
The one from Fantastical looks more like an icon than like a logo
Mindy A
December 7, 2011 at 7:40 pm
I agree… not impressive! It is definitely a copy of the existing calendar icon.
alex
July 7, 2011 at 10:11 pm
Great work. Nice and inspiring logos. Thanks
Muhammad Waqas
July 8, 2011 at 9:14 am
Adioso & Boxee are more creative and meaningful :)
Climax Media
July 8, 2011 at 5:34 pm
Is Mailchimp still considered a start up?
Gary R
July 9, 2011 at 8:31 pm
Awesome logos! this what every designer aspires to come up with!
aledesign.it
July 12, 2011 at 12:24 am
Really nice this collection. I like so much, more inspiration n this post. Thanks!
Dzinepress
July 12, 2011 at 10:22 am
creative listings.
Adriana
July 12, 2011 at 2:31 pm
I really like the MailChimp logo :) Nice collection Alex ;)
Brice Losinski
July 13, 2011 at 10:33 pm
Many of the rules of logo creation are broken here. Ask yourself, will these logos all work if they are scaled down in size? Will they work in B&W? I don’t think so. The logos are nice but you need to address these issues.
Corey
July 15, 2011 at 4:47 pm
Thanks for the list! Always interesting to see what these new, innovative companies are thinking in terms of logo deisgn.
Victor
July 22, 2011 at 5:01 pm
Here is another excellent logo:
http://inventikasolutions.com/wp-content/themes/iBlogPro/images/logo-iblogpro-small.png
astho
October 31, 2011 at 7:35 am
a nice collection.. not a great one..
but still inspiring..
Ereid
February 2, 2012 at 4:16 pm
@Drungli we have a nice logo too :))
http://it.withoutflying.com/wp-content/gallery/partners/logo-drungli.png
Reclame
February 10, 2012 at 12:50 pm
Square logo is very nice in my opinion. It is simple, yet attractive with nice typography.