A Showcase of Startup Logos

Startup companies these days need to find a way to stand out and attract attention – to them, every new visitor could be a potential customer or investor, and they need to make sure that their design doesn’t put people off. It’s for this reason that so many new startups are coming up with beautifully designed sites with impeccable user interfaces – they know that customers like the appearance of new apps and products as much as they like the functionality, and it’s a way of standing out from traditional, blandly designed company sites.

In many ways it’s for this reason that young, emerging startups often put a lot of care and attention into their identity, logo & branding – they need to stand out and they want to make sure they look good.

We’ve chosen 20 startup logos that have clearly been designed with an emphasis on both a beautiful aesthetic quality as well as showing the new business’ personality.

Startup Logos

Adioso

Aviary

Baydin

Best Designed WordPress and Bootstrap Themes

Designmodo Shop

Boxee

Earbits

Fantastical

Flipboard

Forkly

Gowalla

Hunch

MailChimp

Olark

RockMelt

Skitch

Sparrow Mail

Square

Storenvy

Tapulous

Alex

Alex writes for UK printing company Print Express, who specialise in postcards, business cards & flyer printing. Alex loves web design & startups, and spends his spare time learning how to code.

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7 Comments
  1. Jahangir Jul 7, 8:04 pm

    The “Mail Chimp” and “Spoondate” logos are great IMO. You can just see logo and understand what this company does.

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  2. Muhammad Waqas Jul 8, 9:14 am

    Adioso & Boxee are more creative and meaningful :)

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  3. Climax Media Jul 8, 5:34 pm

    Is Mailchimp still considered a start up?

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  4. Adriana Jul 12, 2:31 pm

    I really like the MailChimp logo :) Nice collection Alex ;)

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  5. Brice Losinski Jul 13, 10:33 pm

    Many of the rules of logo creation are broken here. Ask yourself, will these logos all work if they are scaled down in size? Will they work in B&W? I don’t think so. The logos are nice but you need to address these issues.

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  6. Corey Jul 15, 4:47 pm

    Thanks for the list! Always interesting to see what these new, innovative companies are thinking in terms of logo deisgn.

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