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Simple design is winning. Two things are very clear on all website: 1) Business that company is doing and 2) Call for action (in the form of buttons).
Unfortunately, many companies don’t understand that message hierarchy is crucial for their website success. So instead of communicating one, the most important massage, they want to communicate more, also the most important messages, and that is when design gets messy and useless.
Make it clean, make it simple.
Yes, totally agree with Vladimir, I appreciate a lot if company is able understand what is really important and what to be focused on.
very true.. it requires lot of planning regarding the UI part before starting with the application. The Navigation matters a lot.