For any agency the way their homepage is designed plays a big part in their attempt to interest potential clients. When designing their website they should take care of some basic aspects of design. The content should be relevant and target the intended public. The way the interface and navigation is designed defines the usability of the site. Difficult navigation and complicated interface will scare the public away and the content will remain unvalued.
Also, although we tend to say that the first impression doesn’t matter, in fact it matters! Appearance is one of the key elements that will determine a visitor to stick on the page in order to find out more about the available products and services. So the style in which the graphics and text are combined should be appealing, relevant and imply professionalism. Moreover, the site should be structured in a logical, simple way.
The advertising and marketing agencies are thought to be the best at web design, as their work includes a lot of creativity. The way their web site is designed tells a lot about them to their potential clients as it usually is the first thing they have a look at. So, the feeling you get when browsing through the site of an ad agency will be an important argument when choosing its services.
Take a look at these professional web design agency websites and see for yourself how important is web design in attracting potential clients.
Web Design Agency Websites
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