Making E-Mail Opt-Ins Beautiful and Effective With Bloom

• 3 minutes READ

Opt-in forms have for years been the best way to gain recurring visitors but at the same time the main thing people hate. However, you need to use forms to collect e-mails and stay in touch with your audience. Yet, finding the right opt-in form can be tricky and tiresome. There are some plugins on the market that take care of this, but most of them do not solve the real problems which relate to design and intrusiveness.

Opt-in Mistake people make


Successful opt-in forms have a good design and are non-intrusive. The best are the ones that almost never interrupt the visitor. These don’t POP, but fly-in or they are displayed in a widget. If you however decide to make them POP, make sure that the design and the copy are appropriate.

In case you don’t have any clue about how an opt-in form should look and read, there are some good options on the market that can save you valuable time.

Bloom in not your conventional opt-in form WordPress plugin. It is better than that and it promises even more since it takes everything to the next level. It allows you to play with the form and position it almost everywhere you want. And that’s not all. You also get to choose when the form should appear on the screen and what triggers it. In short, opt-in form customization has never been this easy and straightforward.

With 12 e-mail marketing integrations at your disposal and 6 e-mail opt-in types, Bloom will for sure become the most popular opt-in plugin for WordPress on the market. Moreover, Bloom allows you to personalize forms for a wide range of contexts. Finally, its dashboard is extremely intuitive and friendly even for non-technical users.

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Creating and managing Your Opt-ins is Easy


Spending too much of your time trying to create the perfect opt-in form is now a thing of the past. Bloom does three main things: it helps you add subscribers to your e-mail list; it gives you the right tools to measure the outcome of your opt-in efforts and it helps optimize your opt-in process.

User experience has become a buzzword and you need to make your visitors stay on your website as pleasant possible. In other words, you need a beautiful and perfectly-timed opt-in for your website and Bloom gives you that.

How Bloom works


Before you start building an operating opt-in form for your website, you need to link the plugin to your email marketing software. Bloom is not only supported by the most popular e-mail marketing software such as Campaign Monitor, MailChimp or Aweber, but also by InfusioSoft, Ontraport, MailPoet, SendInBlue, Constant Contact, MadMinim, iContact, Feedblitz and GetResponse.

Once this is done, you will be able to create your opt-in forms using its intuitive and smart tools. You can choose from 6 e-mail opt-in types (Pop-up, Fly-in, Shortcode, Widget, Below Post and Locked content) and a group of completely customizable beautiful forms. Completely customizable means that you will be able to adjust titles, borders, body copy, styling or image positioning. You can even adjust custom CSS tweaks for separate forms.

Furthermore, with Bloom you can select what triggers the form indifferent of what type of opt-in you will decide to go with. Your first option can be a visitor’s inaction or perhaps a comment that he or she posted. Also, opt-ins can be triggered when users reach the end of an article or right before they start reading. The latter alternative will require them to unlock the content by leaving their e-mail address.


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Not certain what opt-in type fits your website best? You can test the way each form performs by running A/B split tests, then pick the highest performer. Bloom also comes with a detailed documentation and video tutorials that you will help you learn the ropes. However, it is so easy to use that even a dummy can install and run it in no time. Seriously.

Learn more about Bloom and start building successful opt-in forms for you or your client by watching the video below.

Andrian Valeanu

Designmodo Founder.

Posts by Andrian Valeanu
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