UX Design

  • The Aesthetics of Wireframes and the Importance of Context

    The Aesthetics of Wireframes and the Importance of Context

    Marcin Treder  •  July 31, 2012

    Welcome to the second part of our online course on wireframing and creating design documentation. Hope you enjoyed the first part and you now deeply understand the difference...

  • Form and Function: Websites That Combine Beauty with Usability

    Form and Function: Websites That Combine Beauty with Usability

    Faith Towers  •  May 25, 2012

    One of the most essential aspects of designing a website is finding a balance between form and function, to ensure that the viewer can easily navigate through each page. We have...

  • Multivariate Testing: Using It to Increase Your Site’s Conversion Rates

    Multivariate Testing: Using It to Increase Your Site’s Conversion Rates

    Blake Sanders  •  November 11, 2011

    Creating, managing, and running web sites used to be a whole lot simpler – but crude. The previous process would involve having a programming and design team come together,...

  • Strategies for Reducing Cart Abandonment

    Strategies for Reducing Cart Abandonment

    Dan Padavona  •  August 29, 2011

    E-commerce website designers are required to focus not only on graphical appeal and functionality, but also on the factors which influence customer psychology. In this article we...

  • Use Gestalt Laws to improve your UX

    Use Gestalt Laws to improve your UX

    Sabina Idler  •  March 31, 2011

    An overall good user experience is an essential aspect for creating a successful website. The term user experience seems to be a popular trend recently, but how can we describe...