Newsletters, as you probably know, are publications about a general main topic, distributed with regularity to its interested subscribers. Most of the times, newsletters are a piece of information providing tool to members, employees or customers, used by various clubs, societies, companies or businesses. But there are some newsletters designs that are directly sold to the subscribers, used as a money-making opportunity.
One of the most common marketing strategies is keeping your customers interested and sticking to your site by sending them regular newsletters with the newest events and all the updated available services provided by the organization.
Although there are a lot of companies that send newsletters only because it’s a common thing to do, one can find some that put a great effort in their design and text, as it is a great way of surprising their customers in a pleasant way by luring them with stylish backgrounds, crazy and ingenious logos and appealing ice-breaking greetings to their website at least once a week.
So here are 40 of the most impressive email newsletter designs that I’m sure will get your inspiration flowing and help you with your own newsletter, giving it the proper form and colors in order to send across the right signals and enchant your clients and potential customers.
Email Newsletter Design Examples
The email template is a synthesis of lavish decorative details. Every component of the UI starting from typography and ending with the background is sophisticated, complex and far away of being called regular. The design aesthetics is based on three main things: wooden texture, grunge touches, and numerous original typefaces ranging from script to bold one.
Nevertheless, despite such a visual intensive scene, photos of pizzas nicely stand out.
The artwork has a surprising depth of emotions that at first may evoke quite mixed feelings. Multilayer aesthetics is just outstanding. It is bizarre and extravagant.
Although renderings grab the biggest piece of the pie, nonetheless chunks of content that are scattered throughout the scene do not lose its importance thanks to solid highlight backgrounds and bulky sketchy typefaces.
Unlike the previous two examples, this one leans more forward traditional route and opts in favor of clean logical arrangement and a small amount of decor. The composition with blue birds is a centerpiece that strikes the eye and adds an artistic note. It communicates the message promptly and efficiently. Content that is laid out into two columns is intuitive and easily scannable.
Percept is juicy and vivid. Splashes of colors establish the rhythm here, giving the project a magnetic personality and charisma. The template balances photos and carefully crafted renderings pretty well.
Relatively wide black stripe that houses the important information is a wise solution since it distracts user’s attention from the setting and directs it towards the content.
The mockup expresses the philosophy and spirit of the project with the help of coloring and whimsical pattern. Dominant green empowers design with positive mood and such traits as reliability, freshness, and naturalness. The background echoes with the logotype, uniting brand and design together. Huge text blocks are skillfully delineated by thick borders and ample space.
The theme of newsletter complies with its nameplate. An ingenious take on American flag sets it apart from the others. Not only does it bolster the brand identity of the company but it also serves as a reliable foundation for the vital information.
The project breathes with creativity, originality and of course, patriotism.
Letone email mixes and matches renderings quite efficiently thereby generating a pseudo-realistic environment with ease. The design owes its impressive look to two key factors. The first one is a digital setting that is an excellent cooperation of objects that characterize the company. The second one is the way of presenting the content that due to unique diagonal non-linear layout becomes a thing to marvel at.
Dekalb goes for a majestic, elegant and delicate vintage atmosphere that is professionally brought to life by a synthesis of corresponding graphics, textures, and typefaces. Although the design breaks away from the standard themes, however, the arrangement of the content obeys the regular rules. It is placed within the two-column grid that is improved by a large amount of free space.
When it comes to the design industry, as a rule, templates reflect the nature and sphere of expertise of the agency, and email newsletter of Art Dcore is a perfect example of that. The company is specialized in decorating interiors, and the email shows this with the help of corresponding sketches that overlay the backdrop, characteristic brownish coloring, cardboard texture, and featured portfolio pieces on the bottom. Slanted arrangement of the text adds an extra flavor.
Paradise allows photos to speak on behalf of the establishment. There is a ton of static multimedia. Some of them are used to compose a grotesque vibrant centerpiece that is overfilled with energy and emotions while others convey welcoming and heady atmosphere inherent to the club.
Land’s End has a super clean design that gets the most out of minimalist approach, bright matching color scheme, simple geometric shapes and a smart combination of typefaces. The spacious feeling that is prevailing on the template naturally focuses users’ attention on offers.
The newsletter is dedicated to the latest issue of online magazine, revealing the intriguing excerpts from the articles. The design meets the industry. It is illustrated as a front page of a traditional newspaper with the huge masthead, short open letter from the chief editor, and some links to other related posts that might be interesting to the audience.
Its extraordinary beauty lies in watercolor effects, gentle palette, delicate hand-drawn graphics and calligraphy font. The template looks artistic and inventive, yet at the same time elegant and subtle. Pink used as a core color sets the tone, giving the email a romantic appeal. Thanks to well-thought-out arrangement, the copy does not lost in such a marvelous composition.
Much like the previous example, here a pink shade rules the roost. However, this time, it supports another kind of atmosphere, which is more formal. It is aimed to enrich the design with a fancy and original traits. Solid graphical details, sharp typography, conventional structure and absence of any lush ornament bring to the scene a businesslike feeling.
At first glance, the email gives an impression of a classic greeting card that is intended to salute readers with the upcoming winter holidays. The author has composed the composition from the attributes that are widely associated with Christmas such as snowy boulders, burning candle, a glass of red cocktail. The coloring with a predominant red reinforces the festive mood.
Ecko Unltd is a mixture of electric, spirited and urban vibes. Although the bluish coloring slightly suppresses boundless energy that comes from fantastic prints on t-shirts, yet it is not enough to overpower it. Prominent and large lettering made in grayish gradient as well as visually-weighty CTA catch the eye and serve as focal points.
Brandinc exudes an image of the high-tech industry. Incredible drawings that are scattered throughout the design inject bits of positive emotions and techno feel. Quirky script font used for the title in tandem with pencil-like color fits here like a glove finishing off the theme. One-column layout puts everything in order.
The company leverages email newsletter with a yummy appearance and nice aesthetics that easily gives an edge to readers’ appetite. The design is rich in visuals; nevertheless, everything is carefully planned. Tiny inscriptions that accompany each section do not distract attention from the sweet photos, yet still make the piece informative. The modular system sorts out all the multimedia, providing users with a comfortable surrounding for moving around and indulging in reading.
The company has released an email newsletter the design of which expresses the mood of all the people who are in love. Although red plays the first fiddle here, occupying almost every pixel, however, it does not overwhelm nor feel aggressive. On the contrary, it is the primary instrument to establish general atmosphere inherent to St. Valentine’s Day. The author goes for a rough and bulky typeface to unobtrusively link the design with the sports brand.
Ballard Designs radiates of luxury and chic. The author skillfully plays with font, lavish curly decorations, textures, and pastel coloring to obtain a beautiful and tasteful aesthetics. The special offer that is placed in the heart of the template naturally draws the attention.
Chick Fil A
Compared with the majority listed above, Chick Fil A takes on a minimal approach regarding graphical filling. Nonetheless it is quite sufficient to deliver necessary message to readers as well as break away from boring examples. The offer is briefly described and the most important details are emphasized. The author is also managed to include social media links, a photo of the product and even some additional data.
Wild Thyme has an organic vibe and powerful sense of nature. Such a strong effect is achieved with the help of calm and serene color palette, plants-themed decor, and matching graphics. Smooth lines of blocks reinforce the placid and tranquil atmosphere. However, the design is still slightly overpowering, since there are lots of distracting factors that are tightly intertwined with the content.
The email newsletter has a refreshing appearance with a note of passion. A considerable amount of white space outlines the required information effectively and highlights the specials thereby demonstrating the product in the best light. Three-tone coloring helps to put readers in the mood. Red tone and elegant calligraphy font are used to give prominence to vital aspects.
The author gives an original twist to the concept by illustrating it as a news-sheet that is hanging on clothespins. As for the rest, everything is pretty conventional. The content is laid out in a blog-style manner that presupposes one column for a text and sidebar for multimedia. Images are enclosed within Polaroid-style frames that add an old-timey feeling.
The template feels like a classic website design. It utilizes the structure and free space quite rationally and productively. There is a standard header with a logotype, a welcome section with a huge image, content block with links and the matching icons that are neatly displayed as a list, and footer with extras. Each area is spaced out and is based on a distinctive backdrop that contributes to readability.
The newsletter is a successful attempt to reproduce digital lookbook. Although it is compact and minified, however, it includes all the necessary stuff to concisely familiarize readers with a brand-new collection. The calm coloring is chosen in accordance with brand identity and is tightly connected with the fashion industry. The author has also skillfully incorporated into the mockup social media, small navigation and a bulk of links.
Much like the ‘One’, ‘Protein One’ also prefers a format inspired by corporate website designs. It is enriched with interesting tricks that spin aesthetics creatively. At first, it seems that it has a bit messy appearance. Nevertheless, after reconsideration, it becomes evident that there is a grid system that underlies the template and builds a proper architecture.
The illustration on the right that charges the theme with personality and supports the brand identity strikes the eye. The sidebar is less visually appealing, yet it skillfully bears all the information. The classic linear layout handles all the copy, equipping each piece with the carefully organized frame.
The example also features a skeleton of standard website design. It shows the content vertically portion by portion, following principles of horizontal stripe layout. Ribbon-styled navbar complements the formal and generic kind of organization, adding zest to experience. Cartoonish header backdrop provides the design with playfulness and friendly tone.
e-Crime Wales Summit
e-Crime Wales Summit delivers an impression of a general review that is aimed to raise awareness of burning issues. Black monochrome background indicates the importance and seriousness. The original twist is an illustrative map of Wales that is composed of stats presented via various typefaces. The solution demonstrates how to dish up tedious data in an informal and intriguing manner.
The email template oozes sports vigor and expresses powerful energy inherent to the company. The design is overpopulated with details, visuals, and text that unfortunately, kill user experience and cause problems with quick perception and finding the relevant information. The time-tested layout tries to save the day, yet it is not enough.
Barnes and Noble
In contradistinction to the previous example, this theme is also enriched with a considerable amount of text and graphics, yet it looks tidy and carefully-organized. It is pretty handy to navigate and browse as well. The author is managed to achieve such a result generally by omitting overlapping elements and intensive textures as well as choosing neutral coloring and plenty of white space.
011 email takes a more traditional route to its design, deriving benefits from the conventional blog format. Thus, the header section houses an image; the main area is divided into two parts covering copy and sidebar for links; then goes ads block and footer with copyright info and some extras. The solution creates consistency that is easily understood by the readers.
MailChimp Email Templates
MailChimp Email Template greets the subscribers with a big mascot that identifies the company and portrays the brand. The team is pretty conservative with resources: thus the content occupies just one relatively narrow column on the center. The template is broken into three vertical divisions to list data in order of priority and strengthen formatting.
Ford Newsletter is well-balanced and properly systematized. It is also increasingly compact but at the same time informative. Traditional grid-based solution sets the stage for offers effectively. Each cell comprises a photo and a short description. The classic appeal of the design is appropriate for the targeted audience.
The digital newsletter is content-heavy: it houses numerous movie posters, film descriptions, and special offers. Nevertheless, it is well-thought-out and lined up perfectly. The modular approach does the trick here, saving the theme from feeling messy and overwhelming. Dark neutral coloring also contributes to clean look.
Beautiful graphical stuff paired with a matching color scheme brings the energy to the design as well as reflects the mood and spirit of the event. This powerful alliance adds emotion to communication and charges the atmosphere with excitement. In all other respects, the author sticks with a clean look and intuitive layout. Good use of whitespace improves readability and reinforces user experience.
Not every company is eager to spend their money and time on an original, bold and sophisticated email newsletter design, especially when it comes to systematic notifications and weekly email delivery. However, as the studies show, this digital version of the regularly distributed publication is a powerful instrument that helps to whet readers’ appetite on visiting the official website and leave users with no chances to hit the ‘unsubscribe’ button. Although the listed above examples took a great deal of effort, yet no one would deny that finding such an amazing and creative artwork in the mailbox can lift the mood and make a day.