We all know that Facebook has launched a new look for its profiles called Timeline. Going back to F8 official presentation last autumn, the changes sounded amazing. Especially for those going to start life stories from scratch. But for those who’s going to switch an old profile to a new one the things might go not all plain sailing. Only few of us realize what menaces are hidden behind the alluring cover. In this post we’d love to point you at some key things you should know about before the miracle happens.
Let’s start with your personal Timeline.
Cover Photo. Yes, it’s time to update your profile to a new and modern look even if you love your old one that much. First off, new Facebook profile look makes 100% focus on you and your activity, so be sure you look like a rock star on it. Choose the best photo of yourself for the cover. Note, now it has a landscape layout which gives you an opportunity to include your hobbies, favorite places, people and things around you. Another great idea is to compose a catchy photo collage. We’d prepared a round up of few amazing premium Timeline covers to give you a better idea (you’ll finds them in the appendix).
Featuring posts, links, pictures, etc. Once you switch to Timeline, there is no back way! Really. Anyway, we all are going there and Facebook is going to automatically switch everyone to a new look really soon (if not done yet).
Now with your profile Timeline, make sure you’re proud of all the photos you’ve been tagged at and all the statuses you’ve ever posted. Fortunately, Facebook gives you 7-days preview period so you can analyze, hide or delete your content. Better clean up improper stuff so no one can bring that up from dead (ya, these are memories, but do you want them dragged and brought live again after 2-3 years?).
Another cool thing about new look is that you can choose the layout of any of your entries by clicking “Resize”. So, your entry may look simply like others or be more prominent and catchy (you’ll need to determine your own social marketing strategy and work out the way you want to display your information):
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Now my favorite thing comes :) With Timeline you can add an event, status or photo dated to current or back period. Isn’t it cool?
Planning to use Timeline for your own Business?
That’s a cool idea! First of all, you’ve got amazing chance to promote your brand on the cover photo. Think of it as of your website header. Put a logotype, company slogan, photos of your team, phone numbers, prices, statistics, mention happy clients and show off great works. These are just a few ideas, do not hesitate to make up a presentation that 100% matches your company.
Another great thing about using cover photo is its flexibility. Prepare seasonal covers to promote special offers, new arrivals or discounts. Your fans will love it!
Feature products and services in posts. Unlike the Wall posts from old format, Timeline brings rich variety of posts with amazing possibility of highlighting important ones. Use “Resize” to extend the status message or photo collection with higher priority. This way you can attract the attention of your visitors to feature products, services, important achievements, major updates, hot news or awards. Take a look at the round up of Facebook Timeline covers in the appendix to give you ideas for your business profile.
Facebook has launched around 60 Timeline applications devoted to help users carry most of the online activities directly from Facebook. Just like fan page apps, these applications will store the information about your activities in chronological order and display on the Timeline. Feeling insecure? Then choose hide to disable the activity from being posted. Among Timeline apps you’ll find ones related to entertainment, fitness, food, giving, music, news, shopping & fashion, travel, and others. So from now and on you can easily share your personal achievements and preferences with few clicks without having to leave your favorite social channel.
Other handy resources that will improve your Facebook pages and profiles
Just as we promised, here a few nice ideas for your Facebook Timeline cover photo:
You may show off by posting the screenshots of your works or projects.
Choose this strict and professional timeline cover design to present your business profile. It will be good for webmasters, businessmen, consultants and many others.
Here is another multipurpose Timeline cover photo for your new Facebook profile. Will be great for personal profiles. Sexy and chic, just like you!
Take a look at this nicely crafted Facebook timeline cover embellished with royal wallpaper style. Looks gorgeous, isn’t it? Put your favorite life quotes or poem on the right side.
It’s hard to find a business or service that is not discussed or accessed via social network. And if you still don’t have one, then go ahead and start your own. Facebook is an ultimate chance to promote your business or yourself in a friendly manner. Moreover, it’s a great opportunity for you to discover more about your fans and customers through their activity. Facebook fan page is amazing alternative to Timeline. Originally fan pages were developed to represent brands and businesses, whereas profiles stuck to individuals. Last year brought a huge number of fan page application devoted to help businesses interact with their fans.
If you own more than one business or simply don’t want to mix your personal and business life, then fan page is a perfect solution for you. Once you create plain (and really boring) fan page you can personalize its look by adding functional tabs. Reveal product arrivals, present company brochures, promote special offers and other juicy stuff to your fans using Reveal Facebook templates:
Build portfolio tab using pre-made Facebook templates to display your works and show your profile to public:
Here is the live example of another great Facebook portfolio page (see actual Hair Salon Free Facebook Template if you liked it):
Portfolio Free Facebook Template
Free Portfolio Facebook Template (HTML/jQuery)
Build Portfolio Tab on Facebook via special Facebook Apps:
HostFB Portfolio Tab Builder:
Create a tab with your own video channel and your fans will definitely love it:
Whether you are a business owner or regular user, we truly hope you loved our Facebook tips and resources. No doubt, some of the businesses have to re-think their marketing strategy due to profile look changes (unless they decide to stick to Fan Page theory) where others will finally decide to build one. Anyway, world is changing and we have to get used to it. Every change brings new opportunities to us and we’ve got to try them sooner or later.
Take care and be social!