A logo is the “face” of a company. This is what people notice at first when they see a new car model, a mobile phone or anything else for that matter. This is why a logo has to represent the services or products the company provides at its best. Let’s take corporations for instance. They have all started like small businesses that grew into companies that ended up to be known worldwide, and their logos are the ones that people can instantly recognize. Each company has a history behind, and the logo reflects that trough different represented symbols.
I was stunned to find out that there is so much history just behind a simple logo and I liked the way they changed trough history. Simple things like fonts or the design itself improved or got worse, but that doesn’t really matter because these companies succeeded to build an international image already.
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Logo Evolution of Brands
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Alfa Romeo Logo