3 minutes

The Importance of a Well-Designed Logo


You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company’s logo is therefore extremely influential, as it is almost always the first thing a customer will see. In addition, once a customer becomes familiar with a business, the company’s logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing a logo.

A logo should be simple, recognizable, and effective at conveying the desired message to the public. Each aspect of a logo’s design should be carefully analyzed to ensure that it does in fact communicate the right message. The logo’s colors, style, size, shape, font (if it is a logotype), and overall design each play a part in the logo’s overall design, and are all important components to consider when creating an effective logo.

The Importance of a Well-Designed LogoColor is immensely important, as color has a dramatic effect on an individual’s reaction to almost anything. Restaurants not only carefully choose the colors of their logos, but also carefully select the colors of the restaurant interior. In their case, color affects how appetizing a potential customer views their restaurant, and in turn can have a dramatic affect on the amount of business they receive.

The colors of the logo or restaurant can be the reason a hungry customer chooses one establishment over another. Financial businesses and banks tend to choose strong conservative colors such as darker blues and reds, to convey stability, trust and success. In some cases, a particular color itself often becomes associated with a business. As the background for their logo, UPS has used the color brown, which is now generally associated with their company.

Since the color brown communicates stability, they have been able to use the association as a way of conveying a message of reliability to their customers.

The Importance of a Well-Designed LogoIn addition to color, the general style of a logo will determine the overall feeling conveyed to the public. The logo’s style will determine whether people will view the business as conservative or trendy, casual or formal, expensive or low-priced, friendly or exclusive, etc.

If a logo includes the actual company name, the font type used in the logo is part of its style as well, and will therefore also come into play by affecting an individual’s overall response to the logo.

Size is also important to consider. A logo will be used in large-scale settings such as advertisements, store-fronts and billboards, but will also be used for small-scale needs like email communication, websites, business cards and corporate stationery.

Impress your audience with animated websites and web presentations.

With Slides, we don’t make you start from an empty slate. All you have to do is to pick the elements you like best and combine them. Each slide has been carefully crafted to satisfy three key criteria: aesthetic, function and usability. That way you know every element works together seamlessly while enhancing the impact of your content.

Learn MoreOther Products

A logo should be designed so that it will be effective and recognizable regardless its size.

The Importance of a Well-Designed Logo

Overall, a good logo is a vital part of a successful business, and much more influential than many people realize. Since individuals are often unaware of the effect logos have on their own decisions, they may also be unaware of the influence a well designed logo will have on their own business. By taking time to evaluate the different aspects of a logo, business owners can ensure that their company logo will have a much greater impact.

The Importance of a Well-Designed Logo

Andrian Valeanu

Designmodo Founder. From 🇲🇩, based in 🇪🇸, I speak 🇷🇴 🇷🇺 🇪🇸 🇬🇧, my activity 🖥 🤘 ⚽ 📸 🌇.

Posts by Andrian Valeanu

Never miss an article or news again.

Sign up to get fresh stuff in your email monthly. For those who want to keep in touch with web design and development trends and tools.

Learn More About Newsletter
Cookie Icon
We use cookies to ensure that we give you the best experience on our website.
  • I disagree
  • I agree