2 minutes

Huge Changes at Uber: Logo and App Redesign

1 Comment

This change was inevitable. As new CEO Dara Khosrowshahi became head of a company that was drowning, Uber was ready for a renaissance. They had to change their existing brand image to move in the right direction. The first step was to redesign. The old logo wasn’t well accepted by users because it didn’t communicate the message well.

Having all this said, they started from the bottom – with a new mission statement.

New Mission Statement

The old mission statement is too long, confusing and did not serve the company well: “Make transportation as reliable as running water, everywhere, for everyone.”

Uber Ad

New times require concise and precise information, which led Uber to come up with a new solution. They also became aware that the message should be eye-catching and recognizable: “We ignite opportunity by setting the world in motion.”

This will catch attention faster, as it is shorter and more creative. However, this is only the beginning. The next logical step was to create a logo.

Simple and Effective – New Logo

Huge Changes at Uber: Logo and App Redesign

The new logo is simpler and makes Uber recognizable. It is an Uber wordmark on a black backdrop. Simple as that. This is a positive change, because the logo looks nice and transparent, and will be implemented on Uber’s vehicles. Why does that matter?

In the past, customers had trouble recognizing cars to pick them up because the logo didn’t match the look of the app. From now on, everything is supposed to be visually consistent, which is why Uber is in front of the new chapter in its business history.

Uber Logo Example

People will find it easier to use Uber and will have more confidence in their services as there will be no fear or additional thinking. Simplicity, aesthetics and creativity are a MUST for building a good brand image.

Impress your audience with animated websites and web presentations.

With Slides, we don’t make you start from an empty slate. All you have to do is to pick the elements you like best and combine them. Each slide has been carefully crafted to satisfy three key criteria: aesthetic, function and usability. That way you know every element works together seamlessly while enhancing the impact of your content.

Create a Website

Our typography is as unique and easy to use as we are. Inspired by the world’s best used transportation examples, it was designed to maximize its impact across all applications while keeping it easy to read, ownable, and highly recognizable.

Uber Typography

Everything is ready for a new beginning. Will they seize the opportunity? It is only up to them.

Editorial

An editorial team is a group of authors who publish articles and news on Designmodo.

Posts by Editorial
Cookie Icon
We use cookies to ensure that we give you the best experience on our website.
  • I disagree
  • I agree