Like its bright and 3d dimensional logotype, the interface is filled with graphics that mimic real life objects, yet this solution has a charm of its own. UI is based on a classic 2-column layout with some subtle boundaries that effectively treats data and gives the center stage to key points.
Hamburger menu icon that reveals a tiny drop-down list with links on demand, flat style, huge image in header section, clean layout and a ton of white space – it looks like the interface was successfully adapted to current trends. In such a surrounding the information easily takes up a leading position.
Kuler is all about the coloring and color schemes, so be ready to experience lots of them. Nevertheless, the website looks harmonious and does not overwhelm visitors nor bombard them with lush visuals.
SnapPages is spiced up with some subtle motion that charges several sections with movement and dynamics, effectively livening up the data. The rest of the design is fairly simple and conventional, including a standard layout and a series of complementary images.
Woopra greets users with essential information that is supported by a pair of CTA buttons. There is a standard arrangement of content blocks that you have seen millions of times, yet this fact makes it intuitive and straightforward to navigate and scan.
CrazyEgg adapts an illustrative take on a modern landing page design, establishing a marvelous and friendly general atmosphere that vividly tells a story. Calm and soft color palette, subtle line style graphics and lots of fresh air set the stage for the necessary information.
Much like the previous example, UI of this online form builder relies on a cartoonish style that gives the website a touch of playfulness and positive emotions. Vibrant, flat illustrations are scattered throughout the page, accompanying pieces of data and enriching the theme.
ZenDesk tries to establish healthy relationships between the service and the online audience through its top-notch design. The home page meets users with a photo portrait that not only adds a human touch that reinforces two-sided communication but also sets the friendly atmosphere.
Harvest gets straight to the point briefly familiarizing online visitors with a service. The layout leans more forward flat style and clean arrangement of the blocks in order to offset the text from the backdrop, and make important features obvious and eye-catching.
Web UI interfaces need to cover plenty of integral materials such as description, a list of features, pricing table and much more that should be easy-to-perceive and always at the fingertips. Clear information structure, well-balanced layout and neat arrangement with a series of complementary images and stylish nifty design aesthetics enable to present the whole data in non-intrusive fashion, deliver an excellent experience and increase conversions.