Live webinarDesignmodo MailSoar
Black Friday and Cyber Monday bring your biggest sending volumes of the year, and mailbox providers are watching closely. A sudden spike, a stale segment or a missing authentication record can push your best offers straight to spam right when revenue matters most.
Can't make it live? Register anyway: the recording will be sent to everyone who signs up.
Webinar details
Pierre Pignault and Lawrence Heslin
You'll receive the Google Meet link by email after you register.
Our deliverability experts share how to prepare for the holidays and keep your mail in the inbox through BFCM week.
How to raise sending volume step by step so Gmail, Yahoo and Microsoft don't flag your peak sends.
Which audiences to mail, and which to hold back, using engagement-based segmentation.
The authentication, unsubscribe and complaint-rate requirements you must meet before November.
What to watch during BFCM week, and how to respond quickly if inbox placement drops.
Not just theory. You'll walk away with a checklist you can apply before your first Black Friday send, covering the same ground as the session.
Both speakers come from MailSoar, an independent agency that works on email deliverability and nothing else.
Pierre founded MailSoar in France in 2020. He has more than 10 years of experience in email deliverability, specializing in inbox placement and sender reputation, and has advised hundreds of brands. He speaks regularly at international conferences.
Pierre on LinkedIn →
Larry is Director of Solutions at MailSoar. Before joining MailSoar, he was Head of Accounts at Email Industries, a US agency specializing in email deliverability.
Larry on LinkedIn →Figures as published by MailSoar.
Join us on Thursday, November 12, 2026 at 11:00 AM ET (5:00 PM CET in Europe) and get your email program ready for BFCM. The session runs live on Google Meet, and the link arrives by email once you register.
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