Adventurera

Adventurera’s email template is a simple, modern notification to inform users of the latest features of an outdoor adventure app. The sleek design of the template makes effective use of space to give it an appealing look, with clear contrast achieved from blue and black text shades against a white background.

The header is very simple, comprising and logo as well as navigation links to the app’s account, product, and contact pages.

The core of the template is a prominent section that reads “New updates for better adventures”. This is followed by a list of all the changes apparent in the brand. Call-to-action buttons guide users to find out more about the changes.

In the “Main Features” section, the email displays the new functionalities through appealing smartphone mockups. The features “Search by destinations,” “Preview it first,” and the “Make a list” are pictured with related images along with short descriptions, encouraging users to explore them further and, ultimately, find additional perceived value in the application to prevent subscriber churn.

The template also informs about the availability of the app on iOS and Android platforms together with the respective store badges for easy downloading.

The footer contains social media icons prompting recipients to follow Adventurera. It also includes contact information in case customers need additional support, as well as providing an easy way to manage preferences or be removed from mailing lists in line with best practice for email communications.

Major Use Cases:

• Product update newsletter for SaaS platforms
• App feature marketing
• User activation campaigns
• Educative content on app features to reduce Time To Value (TTV)
• Drive support and customer communities through social media links

Highlights:

• Clean and modern, friendly user design
• Attractive visuals depicting all new app features
• Direct call to action phrases for discount availments and app download
• Links to social networks for increased community reach
• Help, support and user preferences footer

Adventurera’s email template is a great example of how app updates and new features can be communicated in an informing yet captivating design that clearly directs towards action to ensure continued engagement.