FastGift

FastGifts’ email template is a celebration email communication as the brand extends gratitude for subscribing with an exclusive promotional offer. The color palette is aqua with soft coral and deep navy blue, which has a soothing effect and creates contrast with same.

A warm welcome at the top of the template introduces the new subscriber and a note about the fifth-anniversary sale wherein a huge discount plus free shipping tempts the subscriber to shop immediately.

In the center of the template stands out the prominent gift card offer, presented with large “$20.00” figure against a dark-and-bright background make apparent and immediate the value to be gained. This includes a promo code “ABC-123-DEF” as well as the instructions of how to redeem in-store below the bright “Get offer now” button designed for clicking on to quickly and conveniently take advantage of the special deal.

The middle part of the template lists the benefits with which shopping with FastGift comes, i.e., “Secure Payment,” “Easy Return,” “Free Shipping,” and “Customer Service,” each denoted by a small changed icon to be browsed easily.

The footer also encourages participation in the brand’s growing social media communities, fueling further engagements. It also includes a polite reminder of the recipient of the subscription to the company mailing list and an apparent unsubscribe link that respects the associated email marketing best practice guidelines.

Uses: Suggested or Related:

• Subscriber welcome emails with exclusive offers
• Anniversary sales promotions
• Customer loyalty and reward programs
• Brand engagement through social media channels
• E-commerce marketing to encourage first purchases

Key Highlights:

• Vibrant and welcoming color scheme
• Clear presentation of a gift card offer with a promo code
• Short summaries of customer benefits enabled by FastGift
• Links to all major social media outlets included to increase interaction, offset by concern that it might make brand hard to find
• Subscription reminders quick to unsubscribe from

The email template FastGift is a great example to provide new subscribers an instant indication of value in the form of discounts and gift cards coupled with a suggestion to enjoy the added benefits by shopping at this outlet and even an extra piece of incentive to remain connected through social media.