The design of Joosy’s email template is warm and vibrant. It invites customers to their special range of beverages. The body begins with a catchy header introducing the offer: “Exclusive Offer: Extra 10% Off Starter Bundle,” offering a clear value proposition to the reader.
The section is mostly consumed with an emboldened heading, bulked-up, to read “An ever-refreshing beverage option,” followed by a welcoming message positioning Joosy’s drinks for life’s most extraordinary moments. A button offering an extra 10 % off the purchase price gives readers an added incentive to take action.
The hero visual of the template takes focus with beautiful product photography, of Joosy’s unique refreshment beverage. Below the description, a clearly prominent call to action is made with a promotion offer for an “Extra 10% Off” on the starter MayYou kit complete with use code for the discount.
The final section of the template reads “Enable sales at every touchpoint and in every market”. This brings out the advantages of Joosy’s broad reach offering some strategic advices over testing, redeems credits, retail opportunities, and broadening sales through social media and diverse channels. Each point is rendered with an illustrative icon making the information digestible and approachable.
A customer testimonial from a notable adds another layer of trust as well as credibility to the brand, helping advocating for the quality and taste of the product.
The well-organized footer contains links for the user to find out more about Joosy’s experts’ and the science behind their products, as well as answering any FAQs. The footer also contains the company’s location with a light-hearted reference to the frequency of their emails, accompanied by a prominent unsubscribe link for those who wish to.
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