Ontime’s email template is a professional and courteous order confirmation that effectively communicates appreciation and essential details to the customer. The design of the template is elegant and it is represented in dark green colors, contributing to creating a feeling of trustworthiness and reliability, which are the brand values.
In addition, this email has links at the top to store, FAQ, returns, and account pages for reference to further customer service resources like a simple navigation bar.
The main message, “We appreciate your order and your trust!”, was placed quite boldly, thereby further accentuating brand’s gratitude and reinforced brand commitment for customer satisfaction. This is complemented by the icons showing the date of order, readiness to be shipped and express delivery status hence an immediate and clear summary of the progress of the order.
Further down, is a clean section of “Order details” where one can quickly glance through a summary of items that have been ordered complete with images showing sizes and pricing. Thereafter, the itemized subtotal, tax, and express shipping costs are then displayed before concluding with the price amount. This step in dividing the total cost is important in creating customer trust.
Also acknowledged in the email is that there might be potential customer service needs with one section titled “Do you have any queries or concerns?”, separately visually from the order details, but accessible via links to order history, profile, New Arrivals, and FAQs.
If that wasn’t enough, then an enthralling referral promotion encashes in, all the while encouraging the customer to “Get free Feels” by invitation a friend, benefiting them with some extra money in their account as well as incentive for referrer’s discount, and therefore doing both a favor.
The footer repeats the offer for assistance, providing a direct email address for further inquiries, and includes social media links to foster community engagement. Additionally, it has a clear and accessible unsubscribe link for those who prefer not to receive further communications.
Suggested Use Cases:
Ontime’s email template offers an excellent example of how to secure order confirmation while developing at the same time a positive customer relationship providing support and encouragement for interaction with the brand.