SportFit

The SportFit email template is modern and appealing, designed to advertise the brand’s collection of sports shoes, and promote a Black Friday discount. The template opens with a compelling image of a sneaker that appears to leap forward from a swirl of vibrant colours, evoking both a sense of motion and energy – ideal for a brand that speaks to active lifestyles.

The colour scheme is designed to draw the eye through the template, from the dark, attention-catching header, through the elegant cream middle section with new arrivals and best sellers, through to the vibrant orange lower section which announces exclusive early access to Black Friday deals.

The “NEW COLLECTION” header speaks to the enthusiast for iconic sneakers, showing that there’s great finds to be had at a price point of under $100 each. This also sets a complementary tone of affordability/quality for this market. Above the fold, the large “SHOP NOW” button which invites further exploration of the collection.

The “NIKE SUPERREP GO” sneakers are then featured under the “RUNNING NEW ARRIVALS” section, showing that these sneakers are designed for athletic customers, improving circuit training times, agility, and overall running performance.

The “BEST SELLERS” section features an array of top-selling products, with a sharp photograph, a brief description, and a price tag that pops to make sure the viewers can easily find and purchase the most popular products by SportFit.

This section also highlights big savings for customers in its SportFit membership program in the “EARLY ACCESS BLACK FRIDAY DEALS” section, appealing to potential paid members in to build brand loyalty. The special discount code, named “SPORTFIT”, adds a personal touch to the interaction and helps measure his campaign’s effectiveness.

Finally, the footer contains a collection of navigational choices to lead to further engagement with the brand through the shop, about pages and social media links.

Use cases:

• Email campaigns to promote new sports apparel lines
• Promotions for sales like Black Friday
• Promotions for exclusive member deals
• Announcing the best selling products in marketing communication
• Brand awareness and customer engagement campaigns

Key Highlights:

• Highly visual design
• Strategic use of color to draw the reader’s eye through the content
• Easily identifiable call-to-action buttons
• Exclusive member offers to drive registration and loyalty
• Footer neatly organized with navigation and social media links

This template is a perfect example of how sports and lifestyle brands can promote new arrivals, elevate the profile of popular items from their assortment, as well as offer extravagant promotions that boost conversions and loyalty.