SportFit

SportFit email template is of the modern and appealing designant featuring the latest advertising of the sport shoes’ collection, as well as discounts for Black Friday. The template opens with a powerful image of a sneaker that seems to spring forward from a swirl of vibrant colours, evoking both a sense of motion as well as energy – surefire winner for a brand that speaks to active lifestyles.

The colour scheme is designed to pick the eye down from the dark, attention-getting top, through the elegant cream middle section with new arrivals and best sellers, through to the fierce orange bottom which announces exclusive early access to Black Friday deals.

“NEW COLLECTION” speaks to the iconic sneaker enthusiast, with great finds at a price point of sub $100 each and framing the affordability/quality tone for this market. This is featured above the fold along with the large “SHOP NOW” button which invites further exploration of the collection.

The “NIKE SUPERREP GO” sneakers are then featured under the “RUNNING NEW ARRIVALS” section where it is stated that these are circuit training, agility, and performance designed – this laying out what they can be used for.

The “BEST SELLERS” section features an array of top-selling products, with a sharp photograph, a brief description, and a price tag that pops to make sure the viewers are able to easily find and purchase the most popular products by SportFit.

This section is said to contain great savings for those among its SportFit members, in the “EARLY ACCESS BLACK FRIDAY DEALS” section, appealing such that potential sign-ups might increase and ultimately fostering brand customer loyalty. The special discount code, named “SPORTFIT”, adds a personal touch to the interaction in this case and helps measure his campaign’s effectiveness.

Finally, the footer neatens a collection of navigational choices to lead to further engagement with the brand through the shop, about pages and social media links. Unsubscribe choice also found inclusion thereby adhering to user choices and email compliance.

Use cases:

• Email campaigns that share new lines in sports apparel
• Promotions for sales like the Black Friday
• Exclusive member deals that have been featured in any of the newsletters
• Announcing the best selling products in marketing communication
• Focus on brand awareness and customer engagement

Key Highlights:

• Visual design that has outstanding features that has focused on bringing the attention to the product
• Strategic use of color to lead the reader’s eye through any content
• Easily seen call-to-action buttons to elicit immediate response from customers
• Exclusive member offers to drive registration and loyalty
• Footer organized with navigation and social media links permitting expanded interaction

This template is a perfect specimen of how sports and lifestyle brands can get on customers’ nerves about new arrivals, elevate the profile of popular items from their assortment, as well as offer extravagant promotions that pedal conversions and boost loyalty.