Marketing best practices state “do not beat around the bush – give customers what they want right here right now, and chances are they will buy it.” Therefore, when it comes to e-commerce, sometimes a less is more approach can be fruitful. This Membership Landing Page backs it up.
It gets down to business, giving the audience exactly what they want. It includes only vital sections to show who you are and what you are selling.
For instance, there is a small masonry-like gallery, several info blocks for announcements, a dynamic pricing plan where users can switch between two different options, and big multifunctional footer to display multiple types of supporting information.
There is also a full-screen product page. Although it is dedicated to a single category, you can use it to show bestsellers and most viewed options.