Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …
What type of email garners the highest open- and click-through rates? It is not a Black Friday promo nor welcome email. It is one of the plainest and most compact, and minimal newsletters in the email marketing universe. It is …
When you’re creating a newsletter, you want it to look absolutely perfect. Having the most impactful campaign is something that every company is attempting to do, so having tools and resources that help is crucial. With new tools coming out …
Google has a treasure chest of helpful tools. From Chrome Dev Tools to G Suite to Google Meet, there is something for everyone. Among these professional utilities, Google Analytics occupies the lead position. Created to track website activity, Google Analytics …
When you think of accessibility, do you envision things like ramps outside of restaurants or handicap bathroom stalls? While consumers have long fought for equal access to places of public accommodation, it’s no longer just in the physical world where …
Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those who they love. Although it is the national day of chocolate, flowers, and restaurants, it does not mean that other businesses …
The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …
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