Transactional emails are one of the most prominent types of email marketing. Whatever action a customer takes, this email is designed to provide a proper response. Since users perform all sorts of actions, there is plenty of diversity. However, it …
Mobile e-commerce has experienced a meteoric rise these last few years. And according to recent data, experts predict that the vast majority of online sales will be made through smartphones by 2021. Specifically, it’s believed that 72.9% of e-commerce revenue …
Halloween is celebrated in different cultures around the globe and provides a big sales opportunity. While some people will put faces on pumpkins, adorn their halls with spooky decorations, and try on scary costumes, email marketers send email newsletters with …
A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email …
Summer is coming to an end. For email marketers, this can be a truly exciting time. Fall brings many golden sales opportunities: new collections, mid-season sales, Halloween, Thanksgiving, Black Friday, and Cyber Monday. The harvest time has many aces in …
Whatever meaningful action a user takes – creating an account, buying stuff, changing preferences, resetting a password – should result in a notification that the interaction was a success. This direct response is crucial for a good user experience. A …
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