Set the Deadline. Show the Countdown.
A countdown used to mean a third-party service, a separate account, and a look somebody else picked for you. In Postcards it’s a module you drag into the email, give a date and time, and style like every other block on the canvas.
Available on selected plans. See plans →
Drag it in like any other module- Set the date and time it counts down to
- Style it to match your brand
- Put it anywhere in the email
- Edit it by clicking on it
- No code, no third-party tool
Add a countdown to an email in three steps
No developer and no hand-coding. The deadline goes in while you’re still writing the email.
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1
Drag it in
Open the email you’re working on and drop the countdown module into the layout, the same way you add a heading, an image, or a button.
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2
Pick the date and time
Choose the moment it counts down to: the last hour of a Black Friday sale, the minute a webinar starts, the hour the cart closes on Friday.
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3
Style it to match
Colors, typography, spacing, alignment. The same controls you use on every other block, now pointed at the timer.
Stop asking readers to take your word for “ends soon”.
“Ends soon” is a phrase, and readers skim past phrases. For years your reader has been told a sale is ending, and none of those emails said when. A deadline sitting in the layout is a different ask. Same offer. Different pressure.
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Before — urgency you take on faith
The deadline lives in a subject line and one sentence of body copy. The reader has to work out what “soon” means, and mostly doesn’t bother.
spring-sale-final.copySubject: Last chance — our sale ends soon
Hero: Hurry, this offer won’t last long
Body: Ends this week. Don’t miss out.
CTA: Shop the sale -
After — the deadline, in the design
The countdown sits in the layout as a block of its own, styled like everything around it. Nothing to read between the lines.
countdown block✓ deadline set — Friday, 11:59 p.m.
✓ placed directly above the call to action
✓ brand colors and typography applied
✓ no second account to open
If the campaign has an end time, it can have a countdown
Wherever a date is doing the persuading. A promo, an invitation, a fundraising drive — even a weekly newsletter usually has one item in it that expires.
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Flash sales and promos
A discount with no end date is just a price. Give your promo campaign a visible cutoff and the offer stops reading as optional.
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Black Friday and seasonal
The busiest inbox of the year rewards clarity. A sale email that shows how long the price holds beats one that says “this week only”.
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Early-bird pricing
Early-bird tiers only work if people believe they close. Put the cutoff in the launch email so the cheaper tier reads as temporary, not permanent.
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Webinars and events
An invitation with a start time is a fact. A countdown beside it turns that fact into something people actually plan around.
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Fundraising deadlines
Matching gifts end. Campaigns close at midnight. A fundraising email that shows the deadline gives a donor a reason to give today.
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Enrollment cutoffs
Applications close, cohorts fill, tuition steps up. A countdown in a course email makes the cutoff impossible to read past.
Designed in the same editor as the rest of the email
Same canvas, same controls, same brand presets. Nothing about the countdown lives outside the editor you’re already in.
deadline — Friday, 11:59 p.m.
colors — your brand palette
type — your brand typeface
placement — above the call to action
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Your colors
Set the background and the text color from your own palette, so the block belongs to the email instead of interrupting it.
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Your typography
Choose the typeface, size, and weight your campaign already uses, so the numbers read like your brand and not like a fixed preset.
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Your placement
Move it under the hero, beside the offer, or right above the button. Padding and alignment behave the way they do on any other module.
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Your editor
Nothing extra to log into, no separate dashboard to keep in sync. The countdown is part of the email you’re already building.
Countdown Timer Questions
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How do I add a countdown timer to an email?
Drag the countdown module into your email the same way you add any other block, set the date and time it counts down to, then style it to match the rest of the design. No code, and no third-party tool.
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Which plans include Email Countdown Timers?
Email Countdown Timers are available on the Plus and Pro plans. They are not included on the free Start plan. You can compare what each plan covers on the pricing page.
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Do I need a developer to set one up?
No. Setting the deadline and styling the timer both happen in the editor, next to everything else in your email. Nothing has to be hand-coded.
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Can I match the timer to my brand?
Yes. The timer is designed in the same drag-and-drop editor as the rest of your email, so colors, typography, spacing, and alignment all follow your brand instead of a fixed preset from someone else’s tool.
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Where can I place the timer in the email?
Anywhere a module can go — just under the hero, next to the offer, or in the final stretch before the call to action. Move it like any other block until the deadline lands where it does the most work.
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What kinds of campaigns is a countdown timer for?
Anything with a real deadline — a flash sale, an early-bird price, a webinar that starts at a fixed time, a cart that closes at midnight. The timer turns that date into something a reader takes in at a glance.
Your next deadline is already on the calendar. Put it in the email.
The offer that ends Friday can finally look like it ends Friday.
Available on selected plans. See plans →
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