Jony Ive (Apple) Working Closer with iOS Designers, Pushing for Flat Design

• 3 minutes READ

In the past couple of months we here at Desigmodo did a lot of improvements to our flat user interface package, which you can find here, but it seems we are not the only ones focusing on it. Very hot news come from Apple, where it seems Head of Design and Human Interface Manager Jony Ive, Steve Jobs’ right hand when he was still alive, worked in the past months on the new interface of Apple, which will probably be featured in iOS 7, according to the Wall Street Journal.

There was a clear need of something fresh in the mobile interface of Apple’s devices and it seems the future focus will be Flat UI. There are yet minimal details about Ive’s final decision on the next iOS interface, but it seems he pushes for a more “flat” design. While Apple has always been an innovator, it seems this time they will act as a follower, because Microsoft and more recently Google already moved towards flat designs.

It seems though changes will be conservative and iOS 7 will not come with a whole new interface. In a way, this seems normal, as current iOS users shouldn’t be alienated – the current interface was featured in iOS devices in the past six years and making heavy changes suddenly might not be such a good idea.

Jony Ive

It seems that changes are happening at Apple and that Tim Cook, who took over Steve Jobs more than one-and-a-half years ago, is finally able to bring the company on the path that he imagined for a long time. It all started with him pushing Scott Forstall out of Apple and giving Ive more responsibilities. And to be honest with you, I personally would never bet against Ive, and I have heard several gurus in the industry predicting a great future to the already-huge design expert.

Another interesting change is that recently both the Mac OS and iOS software teams are under the same Craig Federighi and although they are still working separately for now, this might not be the case in a few years or even months. With iOS seeming to move towards a Flat user interface, it is possible we will also experience the same trend in Apple’s operating system for computers. Changes are very unlikely to come in the short-term, so Mountain Lion users can still enjoy their current interface, but you never know what the next release can bring.

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It seems the newest update of Apple’s Podcasts application backs up our theory. Apple’s design team decided to remove all skeumorphic elements and just go for a simpler, plain design. It might actually be a step in the right direction from Apple. If they know they want iOS 7 to be “flat”, then now it would be the time to go to the drawing board and start redesigning their apps – and this is exactly what Apple has been working on lately, according to several reports.

Moreover, Apple released recently several updates to their lockscreen, music player and music playback controls and all of them lead us to the same person: Jony Ive. All these small modifications and updates could be clues on where Apple is heading with its future interface.

Here at Designmodo we believe it was time for something fresh in Apple’s interfaces. And we also believe Flat UI is the future of interface design, therefore we jumped right at the occasion and developed our Flat UI pack, called Square UI, which is completely free and you are able to enjoy using it right away.

Square UI

We believe that Flat is the way to go and will do our best to continue developing these interface packs for you. You can also use our PSD&HTML Flat UI pack which is also out there for free. They are easy to use, spare a lot of your time, allow you to prototype faster and its components fit together very well.

Designmodo became a trendsetter in the past years and we will continuously grow. We believe this flat interface is the future for both web and mobile and we hope to be able to convince you too (if we didn’t manage to do it yet), that this is the case.

Christian Vasile

Christian Vasile is an enthusiastic Romanian web designer currently living in Denmark. You can follow him on Twitter at @christianvasile or visit his web portfolio at

Posts by Christian Vasile

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