Why Creating an Email Signature is a Smart Move
Email still remains one of the easiest and most cost-effective ways to connect with current customers, prospects, and leads to nurture. A bold and well-crafted email signature template will elevate your messages for several key benefits:
Highlight Your Professionalism
Adding signature fonts, branding colors, and even a stunning headshot can convey that you are professional and serious about making a good impression.
Give Your Branding a Boost
Having consistent branding elements in your emails can boost your brand awareness. Include your company logo to reinforce your brand identity and never worry that you forgot to sign off with all the necessary credentials.
Save Time
By automatically adding your email signature to your email platform settings, you can save time and ensure that your essential information is passed along with every message.
Added Marketing Opportunity
You can also use your email signature box to add a line for an upcoming promotion or a link to sign up for an upcoming event you’re promoting.
Stunning Visual Elements Make Your Message Memorable
Last but not least, having an email signature - especially as bold and eye-catching as those offered above, will create an added element of visual appeal that can make a big impact. Let’s face it, we’re all impressed when we see a clean and well-designed email signature box.
Why Email Signatures Are For Everyone
An email signature can be a smart business move whether you are a solopreneur or run a Fortune 500 company. That’s because from improving your branding to lead generation, email signatures pack a lot of benefits into a small space. Here are a few things to keep in mind when it comes to using and updating your email signature.
Refresh Your Look
According to Mailtrap, nearly 45% of people who regularly send work emails update their email signatures every six months or less. That means that keeping your signature fresh and up-to-date with brand awareness is a big benefit. Our templates make it easy to update and swap out your email signature seasonally or whenever you need a refresh.
What to Include in Your Email Signature
Most people go above and beyond the standard name and phone number.
- 76% of marketers include links to their social accounts, Instagram being the winner
- 32% add a call-to-action
- 29% add a disclaimer
Improve Your Credibility
A clean, professional email signature matters more than you may think. According to Campaign Monitor, the majority of those who use email signatures - 70% - believe that it has increased their credibility.
These are all compelling reasons to grab a few email templates and try them on for size. Add your photo, brand colors, and other elements to make it your own.
Be sure to send yourself a test email to see which one you prefer and consider how you can use email signatures to help boost your overall email marketing performance.
