Here’s How to Make the Most of Your Braze Emails
Braze is one of the great customer engagement platforms that offers many useful features. This makes it a top choice for marketers who want to create data-driven emails that increase engagement and conversions.
To help you keep your subscribers engaged throughout the year, we’ve created a list of proven email marketing best practices for Braze users:
Spend time on your subject lines
Don’t write your email subject line as an afterthought. They help users decide whether to click and read or not. Brainstorm 4-6 variations, keep them between 4 to 10 words, and explain the email content briefly. Always be testing to see what resonates with your audience!
Optimize preheader
Your email’s preheader acts as a second subject line. Use it to build curiosity by giving a preview of what your email is about.
Use a reply-friendly email address
No-reply emails reduce engagement and often lead to increased unsubscribe rates. Always use your name or a reply-friendly email address to get more replies and improve email deliverability.
