Latest Articles

• Suzanne Scacca • December 21, 2020

  How to Create Featured Images That Draw More Readers to Your Blog

  You’re familiar with how valuable images are on a website. They can: Break up otherwise long stretches of text. Visually complement the content on a page. Reinforce a brand’s visual identity and style. Simplify how many words are used to …

• Suzanne Scacca • December 01, 2020

  When Should You Rethink Using Time-sensitive Images on Your Website?

  There are two ways we can classify a website’s content in terms of time. Evergreen content is content that’s just as relevant and useful today as it is years from now. Time-sensitive content, on the other hand, has a very …

• Suzanne Scacca • November 16, 2020

  Designing Email Signup Forms that Turn Visitors into Leads

  Typically, there are three kinds of people that will visit your website: First-time visitors trying to feel things out. Leads gathering information so they can decide if the brand and/or site has what they’re looking for. Customers/clients/users returning to buy …

• Suzanne Scacca • October 26, 2020

  Are Website Pop-ups Still a Relevant Lead Generation Tool?

  Did you know that the creator of the first website pop-up in 1997 — Ethan Zuckerman — has since apologized for introducing them to us? At the time, website pop-ups were a way for websites to keep content and ads …

• Suzanne Scacca • October 04, 2020

  How to Design Mobile Product Pages for Greater Sales

  Mobile e-commerce has experienced a meteoric rise these last few years. And according to recent data, experts predict that the vast majority of online sales will be made through smartphones by 2021. Specifically, it’s believed that 72.9% of e-commerce revenue …