Suzanne Scacca builds a digital agency with insights from recent industry reports to create uniquely valuable content for those who need it.
When you think of accessibility, do you envision things like ramps outside of restaurants or handicap bathroom stalls? While consumers have long fought for equal access to places of public accommodation, it’s no longer just in the physical world where …
You’re familiar with how valuable images are on a website. They can: Break up otherwise long stretches of text. Visually complement the content on a page. Reinforce a brand’s visual identity and style. Simplify how many words are used to …
There are two ways we can classify a website’s content in terms of time. Evergreen content is content that’s just as relevant and useful today as it is years from now. Time-sensitive content, on the other hand, has a very …
Typically, there are three kinds of people that will visit your website: First-time visitors trying to feel things out. Leads gathering information so they can decide if the brand and/or site has what they’re looking for. Customers/clients/users returning to buy …
Did you know that the creator of the first website pop-up in 1997 — Ethan Zuckerman — has since apologized for introducing them to us? At the time, website pop-ups were a way for websites to keep content and ads …
Mobile e-commerce has experienced a meteoric rise these last few years. And according to recent data, experts predict that the vast majority of online sales will be made through smartphones by 2021. Specifically, it’s believed that 72.9% of e-commerce revenue …
