Modern Take on Minimalist Landing Page only Type and Photo

Typography and photo backgrounds are fundamentals that every modern website has in common. Those two ideas, first and foremost, greet users on website, familiarizing them with slogan, brief description and navigation as well as establishing due ambience through properly chosen photo or illustration. They are responsible both for visual and contextual aspects; and their cooperation is so potent and comprehensive that they alone can create a truly attractive and unique landing page. Skillfully combining and supplementing each other, type and background together are deprived of limitations, simply capable of bringing to life almost every idea in your head.

Today I want to consider a more minimalist approach that involves nothing more than these two basic elements. I have picked an in-depth collection of examples that showcases websites whose main pages include only a photo background and ably injected typography.

Minimalist Landing Pages: Type and Photo

PI’s Epic Journey has an oozing adventurous vibe. The welcome section fascinates users by spectacular photo manipulation with bokeh touch and white plain tagline enclosed in bold frame.

PIs Epic Journey

Levante uses elegant feminine type that adorns huge image slider. Small dark navigation panel with light regular type in a header beautifully complements the main page.

Levante

Allamar Design features urban scenery that is covered with a white imponderable veil, making website look clean and neat. Graceful combination of dark circular logo and title momentarily grab onlookers’ attention even despite of relatively small size.

Allamar Design

Clouds over Cuba is a complete contrast from the previous example. The website includes dark background that also highlights town scenery, and white narrow tagline that has a truly distinctive look.

Clouds over Cuba

Beta Takaki instantly familiarizes users with activity, featuring a bright snapshot of a working place, which in turn easily makes elements on the foreground lift off the screen.

Beta Takaki

EDIT OpenDay 2013 uses exceptionally sharp typography with geometry touches that attract users by its peculiar primitive state.

EDIT OpenDay 2013

Iuqo includes not just simple photo background, but truly captivating video that allows users to soar into the clouds. The home page looks absolutely airy due to the compactly arranged narrow tagline, outline logo, and couple of menu items at the bottom of the page.

iuqo

KIN HR portrays a collaborative working process that is supported by relatively large caption, which works with the help of fat regular font.

KIN HR

Borgo 27 recreates warm atmosphere thanks to soft, full of light photo background and semi-transparent vibrant circular basis for tagline.

Borgo 27

Deleting Borders is marked by exceedingly narrow slogan, which occupies the central part of the design. The muted, slightly noised background goes perfectly well with slightly transparent high-pitched font.

Deleting Borders

House has a bright summer look with a note of glamour. The white frugal type-inspired logo wonderfully complements full screen photo background with a lomography feel.

House

Basader is another great example that skillfully uses a wide-screen video background. Huge, dark inclined lettering perfectly supplement the powerful image of a raging sea.

Basader

Epok Design is based upon various parallax effects and nicely represents agency staff on landing page, and a complementing photo with a witty introduction.

Epok Design

Le Rockwood is defined by a conventional black-and-white color palette, heavily relying on an intentionally-darkened emotional photo and bold, almost radiant, type.

Le Rockwood

Sebanado exudes an image of style and sophistication. The fashion-themed shot and extremely small caption add to the website a note of inscrutability.

Sebanado

Web Akademie uses heavily blurred photo background and distinguished smooth typeface to give the website a sophisticated and stylish look.

Web Akademie

Samaritaine leverages appealing video intro, which ends with a charming screensaver. The latter bet on a pastel color scheme and huge bold type with smooth lineament for added impact.

Samaritaine

Wearegoat divides the screen into two parts and focuses users’ attention on major aspects. The first one is aimed at self-representation (that is realized by means of a small descriptive text block) and the second visually showcases habitual workflow.

wearegoat

Thomas Loizeau welcomes potential customers with a thrilling empyrean shot and light elegant modest title.

Thomas Loizeau

Digital Park features extraordinary three-dimensional polygonal graphics that definitely add a bit of depth to the central part of the design. In addition, black huge casual lettering looks good with the grey monotonous background.

Digital Park

Papercutart. Grey colors, black-and-white photography, a lot of space and a tiny text block that includes lively hand-written typography all give the website refined look.

Papercutart

Demi Creative beautifully combines a warm picture of the workplace and serious prominent tagline, filling the website with symbolism.

Demi Creative

Mountain Standard Vail exhibits absolutely stunning type that is capably supported by a vintage-style navigation system and creative logo.

Mountain Standard Vail

Swedish Seasons depicts spectacular landscape image that is nicely covered by triangle dark semi-transparent block with menu and site title. On the whole, this website has an accurate and refined appearance.

Swedish Seasons

My life in 20 years is really unusual site with great concept. The first page, which includes abstract line-inspired background and huge plain font, instantly puts owner’s idea into prominence.

My life in 20 years

Loft City Church includes full-screen photo slideshow that familiarizes users with church activity. A set of relatively huge taglines, which are perfectly set, clearly state the philosophy of a website.

Loft City Church

Moio injects notes of sporty style by using an amazing vector one-colored logo and rough font.

Moio

Aguru Digital Agency gives an impression of artistry. A dark paint-themed background and delicate accurately-executed menu with elegant but slightly jolly type-inspired logo deliver great sense of balance.

Aguru Digital Agency

Reflection

Generally designers prefer to use breathtaking photo backgrounds that are slightly blacked out in order to avoid creating artificial contrast. Light, almost white, type gorgeously stands out on any such background, so you get an opportunity to kill two birds with one stone. First, you don’t have to waste your time on creating extraordinary font – regular type will be just fine, all you have to do is to choose the right weight and size; and second, you can as well enthrall users with a picturesque background without loosing proper readability.

It’s your turn. What do you think about such minimal landing pages? Do they look sophisticated?  Are they comprehensive?  Share your opinions in the comments.

Nataly Birch

I'm an internet entrepreneur and an amateur web designer and developer from Sevastopol. In my spare time I read books, play board games and volleyball.

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8 Comments
  1. Pavel Jul 24, 7:04 pm

    Thank you for the another one great collection! Very inspiring!

    Reply
    +9
  2. Michael Jul 25, 1:25 am

    Another great post, thanks!

    Reply
    +3
  3. Charles Jul 26, 11:03 am

    I’m a true fan of stripping away all of the bull s***, leaving just the things that matter.

    In this day and age where we are all time poor, it is extremely important to engage the user instantly. I believe that the best way to do this is shown in all of the examples above.

    Beautiful imagery and typography is just one of the best ways, video is better! And I think this is going to become more and more popular.

    Awesome post Nataly :)

    Reply
    +2
  4. Mario Jul 28, 4:12 am

    Great!!! Lovely! Some of them really inspired me! :D

    Reply
    0
  5. Alexander Samokhin Jul 28, 6:34 pm

    Thanks for great collection

    Reply
    +1
  6. Rene Sebastian Jul 29, 11:14 am

    Great collective! Gives me some new inspiration for my own landing page. What do you guys think of rene.io ?! Thanks in advance :)

    Reply
    0
  7. matthew Jul 30, 10:09 pm

    Simple and clean designs.for sure..

    Reply
    +1
  8. Vara Designs Aug 1, 4:41 pm

    Interesting and cool!

    Reply
    0

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