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Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those who they love. Although it is the national day of chocolate, flowers, and restaurants, it does not mean that other businesses …
Started as a small project in 2005 in Sweden, today Pingdom is an internationally-used, US-based product that is a top-rated web speed test tool among web developers. However, it is not only designed to analyze the load speed of web …
Almost 40% of visitors bounce if your website takes more than 5 seconds to load, and every second of delay causes a nearly 10% drop in conversions. On top of that, 1 in 4 visitors will leave and never come …
You may naively believe that an eye-catching subject line and killer copy is enough when it comes to email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the …
We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email …
Email marketing is everywhere. Even if you have a website that represents small local business, chances are that you have a list of your loyal subscribers to inform about happenings in your company. Create email newsletter templates is very simple …
Some say trends in web design come and go: there is no point in following them. It is just a waste of precious time, money, and resources. One day big, bold typography makes a considerable impact, whereas another day, small …
Some say following a trend is a choice that largely depends on the target audience’s preferences. However, one cannot argue with the fact that people are always eager to hop on board with what is popular. Like it or not, …
New Year is the last milestone in an annual email marketing campaign. Coming right after the biggest shopping events, Black Friday and Christmas, its importance is often overlooked and underestimated. The deal is that at the end of the day, …
It is the most wonderful time of the year, including the email marketing universe. The great thing about Christmas is that subscribers are already primed to make purchases. Everyone is seeking presents for loved ones in December. Therefore, all you …
Churn is something you will deal with regularly, like it or not. Businesses in all niches lose over 50% of subscribers within a year, with involuntary churn making up 20-40% of your overall churn. While for small subscription lists, this …
Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …
Winter is a season of contrast. It welcomes entrepreneurs with one of the most profitable periods of the year then pours cold water over them in January which is notorious for economic stagnation. However, you can’t just stop email marketing …
Gone are the days when designers use software with only desktop-based workflows. Although Photoshop and Illustrator are still powerful assets with a leading position in the industry, cloud-based web graphics editing and user interface design apps are changing the landscape …
Black Friday and Cyber Monday are marked with red ink on every retailer’s calendar. Combined, these dates offer an excellent opportunity to increase revenue. They are peak volume days when potential clients are eager to wander around digital stores. Let’s …
During the year, email marketers conduct a considerable number of campaigns. Small, big, local, international, seasonal – there is a rich variety. Each month has its list of events that can be used as a perfect occasion to drive traffic …
It is hard to argue that winter is a marvelous and magical season. Being a closer and an opener at the same time, it is associated with summarizing, making resolutions and starting from scratch. Although we are accustomed to spending …
Do you know that WordPress powers over 36% of all websites in the world? With just basic to no coding skills, people may create a blog, portfolio, and even digital store, turning this framework into a popular solution among those …
Black Friday and Cyber Monday (BFCM) is one of the biggest events of the year. Everybody is looking forward to it. While offline retailers and online entrepreneurs see it as an excellent opportunity to maximize revenue and get rid of …
The biggest retail weekend is fast approaching. Black Friday and Cyber Monday will be here before you know it. It’s time to gear up. The beginning of the Christmas shopping season is the toughest period of the year for retailers. …
The greatest mistake of retailers is to think that Thanksgiving email newsletters are not worth their attention, betting everything on Black Friday and Cyber Monday. Without a doubt, the holiday season is crucially important. And Turkey Day is one of …
Halloween is celebrated in different cultures around the globe and provides a big sales opportunity. While some people will put faces on pumpkins, adorn their halls with spooky decorations, and try on scary costumes, email marketers send email newsletters with …
Spook-tacular deals and Boo-tiful offers: Halloween is right around the corner. Whatever you are doing, it is time to channel your efforts into the spookiest holiday of the year. The night of trick-or-treating is coming, and your brand should not …
Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge …