Nataly is a web developer from Sevastopol, Ukraine with a passion for web design, email design, and IT writing.
As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business. The …
People come and go. Even the most loyal fans of your brand may cancel their subscription. What matters is how to manage this situation: It starts with a transactional interaction, the cancellation email. Much like win-back emails, cancellation newsletters play …
Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your …
It happens to everyone: Your email message elicits no response. But everything is not lost. You still have an opportunity ahead of you with a follow-up email. Believe it or not, the sixth email in the sequence may receive more …
Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …
What type of email garners the highest open- and click-through rates? It is not a Black Friday promo nor welcome email. It is one of the plainest and most compact, and minimal newsletters in the email marketing universe. It is …
Some say it is a universal fraud, nothing more than hype; others consider it not just our future but already our present. Cryptocurrency has become a big part of our life. “Bitcoin accepted here” is popping up everywhere. More websites, …
Google has a treasure chest of helpful tools. From Chrome Dev Tools to G Suite to Google Meet, there is something for everyone. Among these professional utilities, Google Analytics occupies the lead position. Created to track website activity, Google Analytics …
Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those who they love. Although it is the national day of chocolate, flowers, and restaurants, it does not mean that other businesses …
The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …
You may naively believe that an eye-catching subject line and killer copy is enough when it comes to email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the …
Even though the world looked different in 2020, subscribers’ tastes and preferences continued to shape and change elements of successful email design. Email design trends for 2021 suggest that people will be delighted to see newsletters with long text to …
Email marketing is everywhere. Even if you have a website that represents small local business, chances are that you have a list of your loyal subscribers to inform about happenings in your company. Create email newsletter templates is very simple …
Let’s admit it: We like fast solutions. Static website builders of various kinds, as well as free static website templates, are everywhere. Whether you are a tech-savvy person or not, static HTML website templates can be a perfect solution. Even …
Waiting is an annoying thing, whether it happens on a website, mobile application, or in real life. Not only does it frustrate people, but it also leads to some unpleasant consequences. According to recent studies, 1 in 4 visitors will …
Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Much like in real life, where your reputation is everything, in email marketing, it is a tiebreaker that decides whether subscribers get an email newsletter from …
Everyone wants to make a powerful first impression. Moreover, you need to make a lasting impression that engraves the brand into a customer’s mind. This should be a top priority in marketing. This lasting impression reinforces brand awareness, cultivates strong …
It is the most wonderful time of the year, including the email marketing universe. The great thing about Christmas is that subscribers are already primed to make purchases. Everyone is seeking presents for loved ones in December. Therefore, all you …
During the year, email marketers conduct a considerable number of campaigns. Small, big, local, international, seasonal – there is a rich variety. Each month has its list of events that can be used as a perfect occasion to drive traffic …
New Year is the last milestone in an annual email marketing campaign. Coming right after the biggest shopping events, Black Friday and Christmas, its importance is often overlooked and underestimated. The deal is that at the end of the day, …
No one wants to lose customers. Sadly, it happens all the time. People need reasons to stick around. If you do not nurture subscribers or slowly react to changes in relationships, you can lose customers. Onboarding a new customer is …
The biggest retail weekend is fast approaching. Black Friday and Cyber Monday will be here before you know it. It’s time to gear up. The beginning of the Christmas shopping season is the toughest period of the year for retailers. …
Black Friday and Cyber Monday (BFCM) is one of the biggest events of the year. Everybody is looking forward to it. While offline retailers and online entrepreneurs see it as an excellent opportunity to maximize revenue and get rid of …
The busiest season for emails is looming. The weekend after Thanksgiving promises to be special. Whether you are a buyer or a seller, Black Friday and Cyber Monday is a period of great deals for sellers and shoppers. While customers …
