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Nataly Birch
Nataly is a web developer from Sevastopol, Ukraine with a passion for web design, email design, and IT writing.
Nataly is a web developer from Sevastopol, Ukraine with a passion for web design, email design, and IT writing.
The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …
Do you know that an outage strikes every second affecting the most reliable servers and services all around the world? And you can do nothing about it. Even the big names face such problems. For instance, LinkedIn had a 6-minute …
New Year is the last milestone in an annual email marketing campaign. Coming right after the biggest shopping events, Black Friday and Christmas, its importance is often overlooked and underestimated. The deal is that at the end of the day, …
Do you know that 1 out of 4 users will abandon a website if it takes more than 4 seconds to load? Studies show that just 1 second of delay reduces customer satisfaction by 16% that translates into a drastic …
Almost 40% of visitors bounce if your website takes more than 5 seconds to load, and every second of delay causes a nearly 10% drop in conversions. On top of that, 1 in 4 visitors will leave and never come …
It is the most wonderful time of the year, including the email marketing universe. The great thing about Christmas is that subscribers are already primed to make purchases. Everyone is seeking presents for loved ones in December. Therefore, all you …
Winter is a season of contrast. It welcomes entrepreneurs with one of the most profitable periods of the year then pours cold water over them in January which is notorious for economic stagnation. However, you can’t just stop email marketing …
It is hard to argue that winter is a marvelous and magical season. Being a closer and an opener at the same time, it is associated with summarizing, making resolutions and starting from scratch. Although we are accustomed to spending …
Do you know that during 2020-2021, retailers saw a dramatic surge in email subscriptions? For some companies, volume doubled. More than 75% of marketers and business owners have seen an escalation in email engagement, desktop and mobile readership, and most …
The time has come to raise your game and replace your already old iPhone 12 with a newer and younger yet more sophisticated version, iPhone 13. Although it is not a game-changer, it was still engineered to push the boundaries …
The biggest retail weekend is fast approaching. Black Friday and Cyber Monday will be here before you know it. It’s time to gear up. The beginning of the Christmas shopping season is the toughest period of the year for retailers. …
Black Friday and Cyber Monday (BFCM) is one of the biggest events of the year. Everybody is looking forward to it. While offline retailers and online entrepreneurs see it as an excellent opportunity to maximize revenue and get rid of …
The landing page has become a surefire way to reach out to customers these days. According to recent studies, distributing a brand message through search engines, social media, email, and websites makes it possible to market directly to people. In …
We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email …
Everyone wants to make a powerful first impression. Moreover, you need to make a lasting impression that engraves the brand into a customer’s mind. This should be a top priority in marketing. This lasting impression reinforces brand awareness, cultivates strong …
Spook-tacular deals and Boo-tiful offers: Halloween is right around the corner. Whatever you are doing, it is time to channel your efforts into the spookiest holiday of the year. The night of trick-or-treating is coming, and your brand should not …
Halloween is celebrated in different cultures around the globe and provides a big sales opportunity. While some people will put faces on pumpkins, adorn their halls with spooky decorations, and try on scary costumes, email marketers send email newsletters with …
Apple is famous for its immense love for privacy. They were the ones who introduced the Find My iPhone feature, encryption of email attachments, Activation Lock, Touch ID, six-digit passcodes, and Face ID. And this summer, they have proved to …
The web is teeming with websites where videos, CSS dynamic effects and WebGL-powered animations are running the show, but what about the email newsletters? In the majority of cases they are created with HTML and CSS looking almost like a mini …
Summer is coming to an end. For email marketers, this can be a truly exciting time. Fall brings many golden sales opportunities: new collections, mid-season sales, Halloween, Thanksgiving, Black Friday, and Cyber Monday. The harvest time has many aces in …
Fall is ideal for email marketing campaigns. It is that time of the year to enjoy quality time at home with a cup of warm tea and delicious biscuits while surfing the web. It is a perfect opportunity to catch …
Email validation scares entrepreneurs away since it sounds like a thing that needs extraordinary technical skills. That is not entirely true. Even though it is a complex mechanism that includes a series of sophisticated tests and algorithms, it is straightforward …
We all love summer. Spending more time with the family, soaking up the sun on the beach, and barbecuing: It is indisputably the beloved season. It’s also the perfect time to send email newsletter campaigns with hot deals. It is …
One of the simplest methods to increase your average order value and boost your bottom line is the upsell. Surprisingly, many entrepreneurs overlook this golden sales opportunity, dedicating all their time to promotional emails and investing in holiday campaigns. However, …