Latest Articles

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  Nataly Birch • September 08, 2021

  How to Prepare Your Email Marketing Strategy for iOS 15

  Apple is famous for its immense love for privacy. They were the ones who introduced the Find My iPhone feature, encryption of email attachments, Activation Lock, Touch ID, six-digit passcodes, and Face ID. And this summer, they have proved to …

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  Nataly Birch • August 26, 2021

  How to Insert and Use Animated GIFs in Email Newsletters

  The web is teeming with websites where videos, CSS dynamic effects and WebGL-powered animations are running the show, but what about the email newsletters? In the majority of cases they are created with HTML and CSS looking almost like a mini …

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  Nataly Birch • August 16, 2021

  Back to School Email Newsletter Examples and Marketing Tips

  Summer is coming to an end. For email marketers, this can be a truly exciting time. Fall brings many golden sales opportunities: new collections, mid-season sales, Halloween, Thanksgiving, Black Friday, and Cyber Monday. The harvest time has many aces in …

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  Nataly Birch • August 11, 2021

  Examples of Great Fall Email Newsletters with Tips and Tricks

  Fall is ideal for email marketing campaigns. It is that time of the year to enjoy quality time at home with a cup of warm tea and delicious biscuits while surfing the web. It is a perfect opportunity to catch …

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  Nataly Birch • August 09, 2021

  Guide to Verification Emails – Best Practices and Examples

  Email validation scares entrepreneurs away since it sounds like a thing that needs extraordinary technical skills. That is not entirely true. Even though it is a complex mechanism that includes a series of sophisticated tests and algorithms, it is straightforward …

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  Nataly Birch • July 22, 2021

  Summer Email Newsletter Examples and Best Practices

  We all love summer. Spending more time with the family, soaking up the sun on the beach, and barbecuing: It is indisputably the beloved season. It’s also the perfect time to send email newsletter campaigns with hot deals. It is …

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  Nataly Birch • July 14, 2021

  How to Write an Upsell Email to Increase Average Order Size

  One of the simplest methods to increase your average order value and boost your bottom line is the upsell. Surprisingly, many entrepreneurs overlook this golden sales opportunity, dedicating all their time to promotional emails and investing in holiday campaigns. However, …

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  Nataly Birch • June 15, 2021

  Unlock the Potential of Subscription Confirmation Emails

  Everyone is aware that email marketing plays a massive role in a company’s success. According to recent stats, almost 60% of B2B marketers claim it to be their top channel for revenue generation. When it comes to directly communicating with …

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  Nataly Birch • May 13, 2021

  Event Invitation Emails: Best Practices and Examples You Can Steal

  According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they …

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  Nataly Birch • April 06, 2021

  Giveaway Emails: Essentials, Best Practices, and Inspiring Examples

  As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business. The …

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  Nataly Birch • March 17, 2021

  Cancellation Emails: Examples and Best Practices

  People come and go. Even the most loyal fans of your brand may cancel their subscription. What matters is how to manage this situation: It starts with a transactional interaction, the cancellation email. Much like win-back emails, cancellation newsletters play …

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  Nataly Birch • March 06, 2021

  Free Illustrations: Trendy and Artistic Graphics that Tell Stories

  The new trend in graphic design and illustration for web, finally, is art meets illustrations. People love illustrations. Whether it is a designer, developer or regular user, hand-drawn pictures always please the eye. They bring authenticity and personality to digital …

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  Nataly Birch • March 05, 2021

  Guide to Customer Appreciation Emails, Examples and Best Practices

  Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your …

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  Nataly Birch • February 26, 2021

  How to Get Response with Follow-up Emails

  It happens to everyone: Your email message elicits no response. But everything is not lost. You still have an opportunity ahead of you with a follow-up email. Believe it or not, the sixth email in the sequence may receive more …

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  Nataly Birch • February 15, 2021

  Improve your Campaign with Gift Card Emails: Best Practices and Examples

  Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …

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  Nataly Birch • February 11, 2021

  Guide to Effective Password Reset Emails; Drive Traffic to Your Website

  What type of email garners the highest open- and click-through rates? It is not a Black Friday promo nor welcome email. It is one of the plainest and most compact, and minimal newsletters in the email marketing universe. It is …

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  Nataly Birch • February 10, 2021

  Free Cryptocurrency Icon Packs, Vector Crypto Icons

  Some say it is a universal fraud, nothing more than hype; others consider it not just our future but already our present. Cryptocurrency has become a big part of our life. “Bitcoin accepted here” is popping up everywhere. More websites, …

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  Nataly Birch • February 04, 2021

  Best Privacy-Focused Alternatives to Google Analytics

  Google has a treasure chest of helpful tools. From Chrome Dev Tools to G Suite to Google Meet, there is something for everyone. Among these professional utilities, Google Analytics occupies the lead position. Created to track website activity, Google Analytics …

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  Nataly Birch • January 22, 2021

  Examples of Valentine’s Day Email Newsletters and Subject Lines

  Valentine’s Day is one of the biggest holidays for couples and people who want to express gratitude to those who they love. Although it is the national day of chocolate, flowers, and restaurants, it does not mean that other businesses …

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  Nataly Birch • January 22, 2021

  Collection of Free jQuery Plugins

  jQuery has seen ups and downs, but after 15 years in the game, this open-source lightweight JavaScript library has become one of the most trusted assets in a web developer’s arsenal that lives up to its bold slogan, “Write less, …

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  Nataly Birch • January 21, 2021

  Important Email Marketing Trends for 2021

  The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, …

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  Nataly Birch • January 12, 2021

  30+ Examples of HTML5 Websites

  Creating a basic website is no longer enough to present the company in all its glory, onboard potential customers, and generate conversions these days. Users expect much more than just a simple static web page. They look for interactive and …

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  Nataly Birch • January 10, 2021

  Free Shopping Cart, Payment, Checkout and Other E-commerce Icons

  Do you know that the first impression of your online store largely depends on the design? According to statistics, visitors form an opinion about your brand within a second. During this second, the only thing that they are managed to …

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  Nataly Birch • January 06, 2021

  Examples of How to Use People Illustrations on Websites

  In the bland world of typical user interfaces, fully illustrated projects with artistic charisma and a personal touch feel like a fresh breath of air. Users guzzle creativity. Therefore, websites using people illustrations produce a profound impact on human minds, …