Use of Pricing Tables in Web Design – Starkly Comparison

Pricing table is one of the few components that in their structure and purpose remain unchanged since the time of its occurrence. It is usually used as a tool that aimed to pull together data and show obvious difference between pricing plans. Those who offer different services, proper implementation of a pricing table is a vital part of website creation since well-organized data is one of the methods to bring positive impact on visitors as well clean and open comparison help to win customers.

Structure of the pricing table

Each pricing table consists of columns and rows that together form separate cells that in theirs turn includes either data or its schematic display, for example icons, buttons, images or symbols. According to the orientation, table can be divided into 3 types:

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  • Vertical organization that represents information in individual columns;
  • Horizontal approach which suggests to showing data line by line;
  • And one of the most prevalent types – Matrix that combines together two previous types and shows comparison in a most appropriate and habitual way.

Of course, the choice depends on different aspects. First of all you should consider your website design. For example, if you mean to use a lot of space you can choose either vertical or horizontal pricing table, but if you are limited to one static page it would be nice to present data in a more compact form. Then take into consideration capacity and diversity of data. If your table supposed to have multiple variables then you should definitely use matrix instead of consistent presentation.

What makes a good comparison pricing table?

Good comparison pricing table presumes to take into account a great deal of moments that can be roughly divided into 2 two basic categories. First category is responsible for aesthetics, and second one for readability. Without consideration of those two fundamentals aspects ultimately you just can get a mess of words and numbers that will definitely embarrass your visitors.

Whether readability mainly falls to the neat typography (that takes care of distinct lettering, essential spacing, comfort font size, font weight), and old but proven method of alternating colors for columns and rows, aesthetic side of the issue can bring a bit of trouble since it fully depends on your sense of style and a happy medium. Considering the whole pricing table design you have to remember about several essential things:

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  1. Visual differentiation of not only headers and data in cells, but also contrast between columns or rows with special offers. For example, free package or best plan is often highlighted;
  2. Make table background standing out from the site in order to strike the eye;
  3. Use of icons, tags, check or close marks and even call-to-action buttons;
  4. Color and size distinction;
  5. Smooth animation that also adds a pleasant experience;
  6. Don’t make large tables since you will be obliged to provide users with optional functions such as search box, movable columns and rows, possibility of reordering and sorting.

As for decoration and style, you can use gradients, shadows and other decorative elements as long as they look accurate and harmoniously fitting into the overall design. Also, it’s important to stick to one style, so if you have business-like website design I suppose table with grunge touch or based on vintage textures will be inappropriate, although it will definitely catch users’ attention.

As for modern trends, today is the era of clean and clear designs that can be easily achieved by means of CSS3 and HTML5. With the recent advent of the Metro style, flat design got its second rebirth making set of monochromatic rectangles sophisticated, nifty and stylish. Simplicity of the approach not only prevents users from confusing, but also untied hands of those who aren’t supporters of intricate design.

Here you will find a list of a proper table designs that are equipped both with aesthetics and functionality.

Pricing Table Examples

Pricing by Edokoa

Pricing by Edokoa

Hosting Pricing Table by Mitch

Hosting Pricing Table by Mitch

Pricing Page by Sacha Greif

Pricing Page by Sacha Greif

Pricing Page by Claudiu Cioba

Pricing Page by Claudiu Cioba

Pricing Table by Vlade Dimovski

Pricing Table by Vlade Dimovski

Pricing Grid: Complete by Haziq Mir

Pricing Grid - Complete by Haziq Mir

Pricing table – full view by Stano Bagin

Pricing table - full view by Stano Bagin

Pricing plans by Frantisek Kusovsky

Price Table Final by Nuruzzaman Sheikh

Price Table Final by Nuruzzaman Sheikh

Pricing Table by Ashish Thakkar

Pricing Table by Ashish Thakkar

Pixelephant 3 by Max Bailey

Pixelephant 3 by Max Bailey

Pricing Page by Justin W. Siddons

Pricing Page by Justin W. Siddons

Pricing Tables by Sam Dunn

Pricing Tables by Sam Dunn

Pricing chart by Handsome

Price Table by Gijs Rogé

Price Table by Gijs Roge

Price Tables 2 by Kevin Jannis

Price Tables 2 by Kevin Jannis

Sublimevideo Plans by Octave Zangs

Sublimevideo Plans by Octave Zangs

Price table by Antonia Ciocodeica

Price table by Antonia Ciocodeica

SlickHost Theme by David Bradley

SlickHost Theme by David Bradley

To Host or not to Host… by Joel Atherley

To Host or not to Host

Pricing Page by goVisually

Pricing Page by goVisually

Pricing Tables Mockup by trendywebstar

Pricing Tables Mockup by trendywebstar

Pricing table by Alexander Petkov

Pricing table by Alexander Petkov

Panthersite

Panthersite

Pricing Table by Designmodo

Pricing Table by Designmodo

Pricing Tables – Free PSD Templates

Price Table PSD Freebie by Vladimir Kudinov

Handsome Price Table PSD Freebie by Vladimir Kudinov

Pricing Table by Edi Gil

Pricing Table by Edi Gil

Prices Table by Vitaly Ishkulov

Prices Table by Vitaly Ishkulov

Price Table by Raphael Felicio

Price Table by Raphael Felicio

Pricing Table by Emrah Demirag

Pricing Table by Emrah Demirag

Minimalist Pricing Table

Minimalist Pricing Table

Pricing Table by Velraj Balasubramanian

Pricing Table by Velraj Balasubramanian

Blue Pricing Table

Blue Pricing Table

In modern pricing design tables aren’t always associated with boring massive of data. They play a role of a good tool for communication and attracting people. Also, in right hands such way of presentation can easily turn ordinary users into new customers by focusing theirs attention at well-organized pricing plans. Of course, there are drawbacks, for example, limitation of displaying whole information obliges you to create footnotes under asterisk that usually overlooked by visitors; ill-conceived designing can significantly reduce the effectiveness. However, meticulous attention to details allows you to avoid occurrence of these defects.

Do you find use of tables necessary for those who provide services? Is it important to show flagrant comparison between plans? Do you have any particular example that you think will be a good sample for those who want to create advanced tables? We are looking forward to hearing from you.

Nataly Birch

I'm an internet entrepreneur and an amateur web designer and developer from Sevastopol. In my spare time I read books, play board games and volleyball.

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4 Comments
  1. Jake Feb 12, 12:24 am

    Nice article, and a good set of examples too.

    Reply
    -1
  2. Rob RS Feb 12, 2:50 am

    Having a pricing table that works well can be quite a challenge- I really like the pricing page by Sacha Greif

    Reply
    0
  3. Nick Mar 18, 2:17 am

    Thank you for this great information on pricing tables. We need to get one produced. What would you recommend as the best method?
    Should we have a designer do one in photoshop? Or get a web developer?

    Reply
    0
  4. Hemachandran Apr 19, 9:42 am

    Awesome! article nice, i like Pricing Table by Vlade Dimovski

    Reply
    0

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