Pricing table is one of the few components that in their structure and purpose remain unchanged since the time of its occurrence. It is usually used as a tool that aimed to pull together data and show an obvious difference between pricing plans.
Those who offer different services, proper implementation of a pricing table is a vital part of pricing table creation since well-organized data is one of the methods to bring a positive impact on visitors as well clean and open comparison help to win customers.
Structure of the pricing table
Each pricing table consists of columns and rows that together form separate cells that in theirs turn includes either data or its schematic display, for example, icons, buttons, images or symbols. According to the orientation, the table can be divided into 3 types:
- The vertical organization that represents information in individual columns;
- The horizontal approach which suggests to showing data line by line;
- And one of the most prevalent types – Matrix that combines together two previous types and shows the comparison in a most appropriate and habitual way.
Of course, the choice depends on different aspects. First of all, you should consider your website design. For example, if you mean to use a lot of space you can choose either vertical or horizontal pricing table, but if you are limited to one static page it would be nice to present data in a more compact form. Then take into consideration the capacity and diversity of data. If your table supposed to have multiple variables then you should definitely use the matrix instead of a consistent presentation.
What makes a good comparison pricing table?
Good comparison pricing table presumes to take into account a lot of moments that can be roughly divided into 2 two basic categories. The first category is responsible for aesthetics, and the second one for readability. Without consideration of those two fundamentals aspects ultimately you just can get a mess of words and numbers that will definitely embarrass your visitors.
Whether readability mainly falls to the neat typography (that takes care of distinct lettering, essential spacing, comfort font size, font weight), and old but proven method of alternating colors for columns and rows, aesthetic side of the issue can bring a bit of trouble since it fully depends on your sense of style and a happy medium. Considering the whole pricing table design you have to remember about several essential things:
- Visual differentiation of not only headers and data in cells, but also contrast between columns or rows with special offers. For example, free package or best plan is often highlighted;
- Make the table background standing out from the site in order to strike the eye;
- Use of icons, tags, check or close marks and even call-to-action buttons;
- Color and size distinction;
- Smooth animation that also adds a pleasant experience;
- Don’t make large tables since you will be obliged to provide users with optional functions such as search box, movable columns and rows, the possibility of reordering and sorting.
As for decoration and style, you can use gradients, shadows and other decorative elements as long as they look accurate and harmoniously fitting into the overall design. Also, it’s important to stick to one style, so if you have business-like website design I suppose table with grunge touch or based on vintage textures will be inappropriate, although it will definitely catch users’ attention.
As for modern trends, today is the era of clean and clear designs that can be easily achieved by means of CSS3 and HTML5. With the recent advent of the Metro style, the flat design got its second rebirth making set of monochromatic rectangles sophisticated, nifty and stylish. The simplicity of the approach not only prevents users from confusing but also untied the hands of those who aren’t supporters of intricate design.
Here you will find a list of proper table designs that are equipped both with aesthetics and functionality.
Pricing Table Examples
Pricing by Edokoa
Hosting Pricing Table by Mitch
Pricing Page by Sacha Greif
Pricing Page by Claudiu Cioba
Pricing Table by Vlade Dimovski
Pricing Grid: Complete by Haziq Mir
Pricing table – full view by Stano Bagin
Pricing plans by Frantisek Kusovsky
Price Table Final by Nuruzzaman Sheikh
Pricing Table by Ashish Thakkar
Pixelephant 3 by Max Bailey
Pricing Page by Justin W. Siddons
Pricing Tables by Sam Dunn
Pricing chart by Handsome
Price Table by Gijs Rogé
Price Tables 2 by Kevin Jannis
Sublimevideo Plans by Octave Zangs
Price table by Antonia Ciocodeica
SlickHost Theme by David Bradley
To Host or not to Host… by Joel Atherley
Pricing Page by goVisually
Pricing Tables Mockup by trendywebstar
Pricing table by Alexander Petkov
Pricing Table by Designmodo
Pricing Tables – Free PSD Templates
Price Table PSD Freebie
Pricing Table by Edi Gil
Prices Table by Vitaly Ishkulov
Price Table by Raphael Felicio
Pricing Table by Emrah Demirag
Minimalist Pricing Table
Pricing Table by Velraj Balasubramanian
Blue Pricing Table
In modern pricing design tables aren’t always associated with boring massive data. They play the role of a good tool for communication and attracting people. Also, in the right hands, such a way of presentation can easily turn ordinary users into new customers by focusing their attention at well-organized pricing plans. Of course, there are drawbacks, for example, limitation of displaying whole information obliges you to create footnotes under asterisk that usually overlooked by visitors; ill-conceived designing can significantly reduce the effectiveness. However, meticulous attention to details allows you to avoid the occurrence of these defects.
Do you find the use of tables necessary for those who provide services? Is it important to show a flagrant comparison between plans? Do you have any particular example that you think will be a good sample for those who want to create advanced tables? We are looking forward to hearing from you.