July Newsletter Ideas, Examples, and Tips for 2025

Email Design • Email MarketingNataly Birch, Andrian Valeanu and Laiba Siddiqui • Updated: February 11, 2026 • 12 minutes READ

July is the heart of summer and the start of the next quarter. This is the time when marketers revamp their email marketing plans or use new tricks to engage customers.

Why?

Because customers are soaking up the sun, traveling, and spending more time online. So it’s the golden opportunity to capture attention with your lively newsletters.

Since 93% of consumers check their inbox daily, this is your chance to share seasonal offers and cheerful emails with your customers (No spamming, please).

July Email Newsletter Calendar

We prepared an updated July newsletter calendar to keep your subscribers updated and engaged throughout the month.

10 Ideas with Examples and Tips For July Email Newsletters

Even if your business doesn’t sell summer products, there are still so many relevant events in July that you can connect with your brand. So, let’s see how you can target the ten most important days of July in your email marketing calendar:

1. International Joke Day

We suggest kicking off July with humour-packed newsletters because it starts with International Joke Day.

This is the perfect moment to surprise your audience with witty, cheerful content. Because people are more likely to engage when emails make them smile.

60% of people use social media to share memes and funny content, so there’s a high chance of your International Joke Day newsletter getting viral if it’s funny enough.

Here are a few ideas to get creative depending on your brand:

• E-commerce brands can offer a surprise discount behind a joke punchline or run a Guess the Joke contest for free shipping or coupons.
• Beauty and skincare brands can share beauty memes or funny glow-up fails.
• Tech and SaaS companies can share internal tech jokes or UX fails.

Subject Lines

Your subject lines should convey the humorous aspect in as few words as possible, with puns and riddles.

For example:

• Knock, knock… We’ve got a surprise for you 💬
• A little laughter goes a long way (and so do our offers)
• Why did the email marketer cross the road? Click to find out…

Example Email Templates for International Joke Day

Choose a theme with bright summer hues like this and make sure your email copy has that funny factor to hook the audience within seconds.

Edit This Email Template in Postcards

Or you can dazzle your readers with a celebratory deal since it’s the first day of the month. Just like Starbucks kept it minimal and on-brand with a clean July email announcing their seasonal rewards program.

Source: Really Good Emails

2. National Stay Out of the Sun Day

You think July is all about summer fun?

No!

There are days like the “National Stay Out of Sun Day” that flip the script. But isn’t this the perfect opportunity for skincare brands to promote their products in a fun and unexpected way?

You can use this as a perfect excuse to promote self-care, indoor comfort, and UV protection products. Wellness, skincare, lifestyle, and even tech brands can use this day to educate and promote stay-at-home vibes.

Here’s how:

• Beauty and skincare brands can spotlight their SPF products and gentle indoor skincare routines with a limited-time promo on protective serums.
• Entertainment and streaming services can recommend shows, movies, or playlists to binge while staying out of the sun.
• Wellness and fitness brands can share indoor yoga flows, meditation sessions, or hydration tips with offers of a cool-down kit (fitness drinks) or a digital wellness guide.

Subject Lines

This day should hook your readers with calm and relaxing vibes. So, here are a few ideas that you can try with your subject lines:

• 😎 No sun, no sweat! Just chill deals
• 🧴 Skip the rays, treat yourself today
• 🧊 The sun’s out, but you don’t have to be

Example Email Templates for National Stay Out of the Sun Day

You can bring in cheerful and cozy themes like this one:

Edit This Email Template in Postcards

But if you’re giving advice or tips on sun protection, you can create a sunny + beachy vibes newsletter:

Edit This Email Template in Postcards

3. Independence Day (the US)

This date is like the ⭐ of the month, and this time it’s coming with a long weekend (Friday). So be ready to join the festivities through bold, colored campaigns. Be it a patriotic promo or sharing community-driven content, your July email marketing strategy must have it on the calendar.

You can even promote goods with discounts to participate in this amazing holiday. Because who doesn’t love discounts?? We all do!

So here are some cool ideas:

• Consumer-packaged goods should market their home and garden items, sporting equipment, and apparel products with patriotic product lines.
• E-commerce brands can create a flash sale, which is ideal for a one-day event.
• Food brands can kick-start an early-bird sale. Do not wait until your customer’s inbox is flooded with newsletters. Reach them beforehand to secure good inbox positioning and incentivize them to choose you.
• Tech or SaaS can join in with bundle deals of their software products.
• Travel sites can send a last-minute holiday rush email with a checklist to plan a memorable day.

Subject Lines

For this day, keep subject lines lighthearted and positive like this:

• Red, white, and you—our biggest sale of the season🎆
• Declare your independence from high prices
• Here’s your all-American inbox celebration

Example Email Templates for Independence Day

You should use Independence Day as a great chance to engage your audience with meaningful, feel-good emails like these:

Email from Nanit

A great way to stay visible during July 4 is to celebrate it with your audience, even without a discount or sales promotion:

Email from Brit+Co

4. National Bikini Day

National Bikini Day is about swimsuits and full-on beachy, summer vibes. It’s the perfect time to launch swimsuit collections.

Even if you’re not a fashion brand, you can lean into body positivity and self-expression. For example:

• Skincare brands can promote their SPF, body scrubs, or glow-boosting products as a way to connect beach-ready beauty routines with Bikini Day.
• Travel and lifestyle brands can inspire beach getaways by connecting the relevance of bikinis with a girls’ day out vibe.
• E-commerce brands can create a Beach Day Bundle or offer limited-edition bikini-themed packaging.

Subject Lines

Here are some ideas to get creative with Bikini Day’s subject lines:

• 👙 The hottest deals under the Sun….like you ☀️
• 💌 Swimwear inspo? We’ve got you covered (or not)
• 🌞 Look good, feel great—summer starts now

An Email Template Example for National Bikini Day

This email from Frankies Bikinis perfectly matches Bikini Day’s theme as it has a bold hero image that captures attention immediately.

5. National Fried Chicken Day

What could be a better occasion to market your fried chicken than the National Fried Chicken Day? It is a flavorful opportunity to talk about comfort food with your audience and make them crave it with mouth-watering visuals.

But don’t mistake it for just a food industry-related day. Even if you’re not a food brand, you can still join in to show your brand’s playful side by creating food-themed content.

Here’s how:

• Food and beverage can promote fried chicken menu items or a crispy combo meal in their newsletter with mouthwatering photos.
• Entertainment and media brands can drop a fried chicken meme round-up or a themed watchlist of Top 5 comfort movies for Fried Chicken Day.
• Tech and SaaS companies can also launch a chicken-themed campaign for the concept of faster delivery with more productivity, e.g, Get results faster than your lunch delivery.

Subject Lines

Try some spicy and crispy subject lines like:

• 🍗 Serving hot deals—extra crispy!
• 🐔 This offer is too good to chicken out
• 🔥 No fryer needed, just click and enjoy

An Email Template Example for National Fried Chicken Day

This day and summer hues are a match made in heaven, so use warm, rich colors like golden yellow, paprika red, and biscuit beige.

Source: Really Good Emails

6. World Chocolate Day

World Chocolate Day is deeply loved because chocolate is America’s favorite candy. So it’s a great way to target these consumers with sweet discounts.

Here’s how you can take advantage of this day depending on your industry:

• Chocolate and sweets companies can promote chocolate products or dessert bundles in gift boxes.
• Food and beverage brands can promote chocolate-based products, gift boxes, desserts, or even run a “Choco Lovers” flash sale.
• Educational brands can share chocolate-related history or fun facts for the kids.

Subject Lines

Here are some chocolaty subject lines to try:

• Chocolate makes everything better (even emails)🍫
• Smooth, rich, and worth clicking
• This is your excuse to indulge 🍬

Example Email Templates for World Chocolate Day

Try a template with rich brown hues like this one, as it depicts the perfect charm of chocolates:

Edit This Email Template in Postcards

Use rich browns or soft pink accents with playful and warm tones like this email template:

Edit This Email Template in Postcards

7. National Kitten Day

Nothing’s better than National Kitten Day for cat lovers. So, it’s your perfect opportunity to boost engagement with something universally cute. Even if your brand isn’t pet-related, you can talk about kitten love to humanize your message and spark joy in your subscribers’ inboxes.

In fact, it’s a great way to tie in themes of kindness and adoption. So here’s how multiple industries can leverage this day in their newsletters:

• Pet stores can market their kitten care products or run an adoption awareness campaign with special offers for subscribers to encourage them.
• Pet salons and Spas can use calming, cozy imagery to promote soothing products like bath sets for kittens and a spa day voucher.
• E-commerce stores can put special discounts on pet food or clothing.

Subject Lines

Some cute but empathetic subject lines you can try:

• Too cute to scroll past 😻
• Paws and click because it’s Kitten Day
• 😽 Fur real, this deal is adorable

An Email Template Example for National Kitten Day

Look at how this email template uses a soft and neutral tone with a super-cute kitten photo:

Source: Petix

8. World Emoji Day

Everyone has both good days and bad days. But now you can turn every 😐 into a 😍 with a World Emoji Day newsletter in your audience’s inbox. This quirky, high-engagement holiday celebrates the universal language of emojis.

And guess what? Adding emojis in your email subject line increases open rate by 56%. So, Emoji Day is your best excuse to launch a new product or just spread good vibes with fun emojis in your newsletter.

Here’s how:

• Creative agencies can run an emoji design contest or share emoji-inspired visuals with custom stickers or downloadable emoji packs.
• Beauty and wellness brands can target product moods using emojis (💆‍♀️ for skincare, 💅 for beauty kits) to create an engaging product display.
• Educational platforms can join with a quiz like “Which emoji are you?” to tie in learning with entertainment.

Subject Lines

Your subject lines must have relevant emojis like these:

• Emoji lovers, your day is here 🎉
• Tap the emoji that fits your mood 😎
• No words needed, just 🛍🧡💸

Pro Tip: Keep emojis relevant and limit to 1–2 per line to avoid visual overload. Remember that they are accents, not replacements for your core message.

An Email Template Example for World Emoji Day

Here’s how your Emoji Day template should look to be cheerful and relevant:

Source: Stripo

9. National Ice Cream Day

What better combination for summer than Ice Cream Day? This day is definitely for ice cream brands to promote their experimental flavors with the regular ones to give their customers some nostalgic joy.

But if you don’t sell ice cream, don’t worry, you can still promote “treat yourself” moments this way:

• Food stores can partner with local ice cream shops to give discounts.
• Beauty brands can match summer skin items (cooling gels, fruity scents, self-care bundles) and frame them as guilt-free treats, like Rhode markets its products with sweet treats.
• Design companies can share vibrant ice cream-inspired color palettes or a freebie like a set of vector icons or themed illustrations.

Subject Lines

Your subject line should evoke ice cream cravings like this:

• 🍦 Scoop it up or this deal melts fast
• 🎁 A treat for your taste (and your cart)
• Chill out, we’ve got ice cream vibes inside 🌞

An Email Template Example for National Ice Cream Day

Add illustrations or imagery of ice cream scoops, cones, and sundaes to immediately grab attention like this one:

See Jeni’s Full Email Template 

10. International Friendship Day

This is a day to celebrate connection and shared memories. You’ve a great chance to engage your audience as your newsletter will be a reminder of true friendship and attract loyalty from your customers.

You can offer discounts on gifts or launch a refer-a-friend campaign. If you’ve nothing sellable related to International Friendship Day, you can just send a simple thank-you email to subscribers for being part of your brand’s journey.

Here are some ideas for different industries:

• Subscription services can offer a special discount for gifting a subscription to a friend or show duo packs designed for sharing.
• Beauty brands can send self-care tips to share with a friend or promote routines meant to enjoy together, like face masks or spa-at-home kits.
• SaaS and tech services can launch referral programs with special Friendship Day rewards, with a “Tools are better with teammates” campaign.

Subject Lines

Try to add a friendly touch to your email newsletters with these subject lines:

• 💕 Your inbox just got more friendly
• A treat for you + someone special
• 💌 You’ve got a friend in us (and a sweet offer)

An Email Template Example for International Friendship Day

Use soft, warm color palettes like peach, lavender, light blue, and gold. See this example of Olaplex:

Source: Omnisend

Tips for July 2025 Email Designs

Design either makes or breaks your marketing campaigns.

Why?

Because consistent branding across your marketing channels can contribute more than 20% to your revenue growth. But your branding must blend with the campaign’s goal too.

For example, your July campaigns should blend with the summer hues and cheerful theme. Because when email design reflects the spirit of the season, you can connect emotionally with your audience.

Let’s see how to infuse that summer energy into your July 2025 campaigns:

Color

July’s color palette should catch the essence of summer and holidays with it. So here are some color combinations for your July email campaigns:

• Patriotic hues: Red, white, and blue are perfect for July 4th promos and festive tone.
• Sun-washed tones: Coral, turquoise, lemon yellow, sky blue, and peach are perfect for sunny, beachy days.
• Nature-inspired colors: Soft purples, indigo, blush pink, and leafy greens are perfect to give floral vibes.

Pro Tip: Use contrasting but complementary shades to keep content visually aesthetic and lively in both light and dark modes.
Here are some sample color palettes that you can use in your July email marketing newsletters.

For Bold Vibes

July Newsletter Color Palette from Color Hex

For Soft Summer Vibes

July Newsletter Color Palette from Color-Hex

Typography

Typography sets the mood for your visual appeal, so it should stay consistent with the overall design.
Some July-perfect fonts for you:

• Groovy retro fonts: Lobster, Pacifico, or Balmy for a nostalgic summer vibe.
• Free-flowing brush scripts: Dancing Script, Great Vibes, or Brush Script MT to bring energy and rhythm.
• Hand-drawn or textured fonts: Rock Salt, or KG Always a Good Time for a playful, summer-camp vibe.
• Hawaiian or beach-style lettering: Beachman Script, Aloha, or Surfing Capital scream summer vacation.

Independence Day Typography from Fontspace

Imagery

Visuals should evoke joy, relaxation, and the energy of the season.

Try adding icons or graphics like these:

• Tropical elements: Palm trees, surfboards, sandy beaches. 🌲🏄
• Outdoor fun: Camping scenes, backyard parties, fireworks. 🏕️🎆
• Patriotic symbols: U.S. flags, eagles, or the Statue of Liberty for July 4th. 🗽🦅
• Seasonal accessories: Sunglasses, flip-flops, picnic baskets. 🕶️🧺

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July Vectors from Vecteezy

How to Create Your July Newsletters with Designmodo

Were you low on inspiration after using up all the June newsletter ideas? Now you don’t have to worry much. July offers a fresh opportunity to reconnect with your audience through seasonal content and smart campaign strategies.

With Designmodo’s beautiful summer email templates, you can bring your July email ideas to life quickly.

Here is a quick video to show you how to create an email newsletter using Designmodo’s Postcards:

Frequently Asked Questions

How To Make a Catchy Summer Newsletter?

A summer newsletter should have bold and seasonal colors with a playful tone in the email copy. And your email should have a strong promotional CTA to drive action.

What Are Some Great July Newsletter Ideas for School?

July is the best time to market back-to-school items and tips in your newsletter. You can include interactive elements like quizzes or downloadable checklists to keep it fun.

What Colors Should be Used in July Emails?

July emails should have vibrant, summery hues like coral, sky blue, lemon yellow, or turquoise. But for patriotic days like Independence Day, use bold themes with colors like classic red, white, and blue.