Almost everything on our phones and laptops has a dark mode option. That’s why 81.9% of people now prefer to use smartphones in dark mode. This shows most people don’t want to be hit with a bright white screen when …
Have you ever met someone who is not on any social media these days? Must be a very private person or living under a rock because 63.9% of total internet users are on social media. The question is, how can …
You put time, effort, and budget into your email campaigns. But how do you know it’s paying off? That’s what email marketing ROI (return on investment) tells. It tells you how much value your emails generate for every dollar you …
When someone opens your email, a banner is the first thing they see. It sets the tone and gives a quick visual cue of your brand. But if you didn’t position it the right way or if the email banner …
I used to overlook the flag email feature until I missed an important message. It had been buried under newsletters and spam traps (honest regrets!). And I missed it because going through all the email clutter felt soul-draining. But I …
July is the heart of summer and the start of the next quarter. This is the time when marketers revamp their email marketing plans or use new tricks to engage customers. Why? Because customers are soaking up the sun, traveling, …