Paula Borowska
Paula Borowska is an innovative and insightful Senior UX Designer at CVS Health, known for her relentless pursuit of designing the best user experiences. As an expert in design systems, user testing, accessibility, and cross-team collaboration, Paula is dedicated to enhancing digital experiences for all users.
Latest Articles
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Responsive Typography: A Quick Tutorial
Typography is a primary way in which we communicate information. It’s true for print, websites and even TV commercials. You can’t disagree that typography is a powerful design element. However, getting it right can be a bit tricky. Typography is …
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20 Websites that Prove Gradients are Making a Comeback
The era of flat design is starting to come to an end, maybe not all together but bit by bit. The biggest evidence of this is the new, up and coming trend of gradients. They are much more subtle than …
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24 Amazing Landing Pages for iOS Apps
It seems like iOS apps are coming out left and right now-a-days. It’s amazing how many of them are well executed and interesting apps. I’ve scoured the web – mostly Product Hunt – to collect as many as landing pages …
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Comparing iOS Designs of 5 Apps Over the Years
It’s interesting to think about how design has changed over the years. Each time a new design is published it, there is another genius and gorgeous unveiling. Or what about point of view where you look at old designs and …
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17 Startups with Great-Looking Websites
Startups are an incredibly interesting business model with employees that have ambition, work hard and have great ideas. Personally, I’ve worked with a number of them and I love the high pace environment. But the thing I loved the most …
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16 Websites with Gorgeous Typography
Often we show off websites with great typography or just great websites in general. This time around, I wanted to create a slightly different list. Here is a list of 16 gorgeous websites that also happen to have gorgeous typography. …
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Communicating a Message Through Visual Hierarchy
The goal of every design is to successfully communicate a message. Visual hierarchy enables you to organize information and elements so that the message can be communicated easily. Hierarchies also enable the design to tell a story to communicate the …
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Helpful Tips to Improve Your Checkout Conversions
Believe it or not but the checkout process starts much earlier than when someone is literally making a purchase from their online cart. In order to improve checkout conversions, you need to ensure that the whole shopping experience is wonderful; …
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15 Contact Pages Showcasing Great User Experience
When it comes to contact pages, they should have a wonderful user experience. Contact pages are the gateway to getting people to, well, contact you. If the page is not informative nor inviting it will be hard for a potential …
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What is the Point of Material Design?
In the simplest of explanations, Google developed Material Design to unify the experiences users have across various Google platforms. Additionally, this unification is to bring improved overall experience a user has with technology by making the interaction easier, simpler and …
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5 Ways to Enhance Your Website Login Process
The best way to enhance an experience, or to actually make it great, comes down to making the entire process simple for the user. There are many different things you can do to improve the login process. Here we’ll discuss …
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What are HTML Imports and How Do They Work?
Have you ever noticed that including another HTML page inside another is like a foreign concept? It’s something that should be easy to do but you don’t see it often. It’s not impossible but tricky. However, HTML imports makes placing …
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The Power of Microcopy in Web Design
“Copy” has turned into a buzzword. Have you noticed it? People are putting more and more importance onto the words you use on your website. They are trying to put value in copy and it’s a wonderful idea! Words are …
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Creating Home Screen Icons for iOS and Android Devices
Many websites out there use favicons for bookmarks in a browser. What about when they are bookmarked on an iPhone’s home screen? Favicons can be used to set the icons for when your website or web app is saved onto …
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Photoshop Plugins you Won’t be Able to Live Without
To help make 2014 the most awesome year for you yet, here is a collection of amazing Photoshop plugins for you. I’m not saying you should download them all as they do a variety of things but browse through these …
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Using Square Blocks in Web Design
There are so many different things that come to mind when you take a look at the examples below in terms of how or why they use square – or rectangular – elements. To just list a few some are …
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Misalignment and Asymmetry in Web Design
I have here a collection of interesting looking websites. The various elements, whether it is text, links, images or dictation they are misaligned, one on top of the other with lack of symmetry. They are most certainly something else. I …
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A Simple Guide to Creating iOS7 Style Icons
With the recently launched iOS7 many websites and apps have been busy redesigning to match the newly set flat and thin iOS7 design style. Icons can be a tricky thing to get done right – especially if we are talking …
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The Next Big Thing: Responsive Icons
Honestly, this topic sounded a little bit strange to me when I first learned about responsive iconography, as we have recently adapted icon fonts in order to make sure they scale well for various device. However, the idea of responsive …
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Interview with Designer: Daryl Ginn
Daryl is an awesome designer from United Kingdom, who many of you may know as the guy with the Batman avatar. I kid you not, he just might be him. However, on a more serious note, he is one hell …
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Interview with Designer: Dann Petty
I’ve admired Dann’s work since I’ve started in this industry; I found his work to be simply amazing and I’ve always wanted to achieve such sexy designs myself. I’m sure I am not the only one as Dann is a …
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Interview with Designer: Fred Nerby
Fred is another one of the well known faces within our industry thanks to a few of his projects getting very popular on online communities especially Behance. He is a great inspiration for many – including myself – as his …
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Designing for Retina Displays, Optimize Website for @2x Images
Do you know what exactly is Retina? Do you know what makes it amazing or what makes it a nightmare for designers and developers? Well read on to understand the technology and the various ways you can optimize images to …
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Retina Ready Images and Responsive Web Design
I want you to clearly understand what Retina Display is. In the simplest of terms, it means a high definition display, that’s it. Also, Apple products are not excusive to this type of display. Retina Display is simply Apple’s term …