Paula Borowska
Paula Borowska is an innovative and insightful Senior UX Designer at CVS Health, known for her relentless pursuit of designing the best user experiences. As an expert in design systems, user testing, accessibility, and cross-team collaboration, Paula is dedicated to enhancing digital experiences for all users.
Latest Articles
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AMP Emails: Create Interactive Newsletters with Examples
Launched by Google in 2018 as an open-sourced library, AMP for emails has become an increasingly popular instrument in email marketing for many reasons. First, it has taken the newsletter to the next level by building a unique dynamic, eye-pleasing, …
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How to Create a Well-Organized File Management System for Designers
File organization for designers can be tough since we work on so many different projects, with a variety of clients and teams. Each client has their own way of project management, too. It can be a lot to handle if …
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12 Screen Reader Facts for Accessible Web Design
Designing for accessibility, and specifically for screen readers, is a skill every UX designer needs. The importance of accessibility cannot be over-stressed. In this article, we will review the essential points you need to know about designing for screen readers. …
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How to Improve User Experience with Google Analytics 4 Features
Most user experience (UX) problems show up the same way: your users leave a form halfway. They hesitate on the checkout step. Or they bounce after only scrolling a few lines. Frustrating, right? You can see that something is wrong. …
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How to Easily Create a Responsive Vertical Rhythm with CSS
Maintaining grid systems across a website can be a challenge. Implementing a CSS grid has become standard practice, whereas implementing horizontal grids – aka vertical rhythm – can be too. However, there is added complexity thanks to responsive design and …
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How to Create Effective User Flows in Sketch (3 Simple Steps)
A user flow is a visual representation of the different paths a user can take within a product or a website. It’s an excellent user experience (UX) tool that allows designers to evaluate as well as optimize the UX of …
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4 Step Process for Testing New Product Ideas with Landing Pages
Using landing pages to test new product ideas is a smart strategy. And, it’s not too complicated. The process can be boiled down to four steps. But, what makes landing pages a useful tool to test new product ideas? Landing …
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7 Steps to Creating a Spectacular UX Case Study
In this tutorial, I’m going to walk you through how to create an impactful UX case study. It’s perfect advice for designers who are about to embark on a new job hunt. And, it’s going to be especially helpful for …
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Conversational UI Mobile Examples
Conversational UI and chatbots are becoming more popular in mobile apps. Understandably so; they provide an exciting and new type of experience for users. When done well, conversational UI and chatbots can provide a more intuitive and helpful experience but …
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How to Draft a Design Brief for Successful Projects
A design brief is a document that helps a designer and client align on project expectations; this makes the project much easier to manage as it’s being worked on. The brief identifies critical pieces of information, such as scope, that …
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17 Must-Read Books for Product and UX Designers
There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more books that are helpful and insightful for product designers and UX designers alike. …
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Creating a Custom Bootstrap Landing Page with Startup
Designmodo’s Startup Framework is an affordable tool to help you create excellent web pages quickly and is one of the best bootstrap website builder. The framework is a drag and drop page builder, made with Bootstrap. This means you can …
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2 Ways to Add Interactive Hotspots to Postcards Email Templates
Adding an interactive hotspot to your email’s image is a wonderful idea. It can significantly improve clickthrough conversions if your subscribers can click on the items you’re referring to in your copy. Additionally, these interactive hotspots can be an innovative …
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7 Principles of Highly Successful Email Marketing
When it comes to email marketing, there are a few things that make a big difference. Email marketing can be an indispensable investment. However, that’s only when emails are well-designed, and campaigns are well thought out. Let’s see exactly what …
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19 Tools to Help Designers and Developers Stay Organized
In this list, I’m going to go over 19 different tools that will help designers and developers stay organized. I tried hard to make sure to gather non-designer and non-developer specific tools so both professions can benefit from this post. …
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A Beginner’s Guide to Voice UX Prototyping
As voice technology becomes more and more prominent, we’ll need to design more and more voice apps. In this post, I will go over a general overview for those who are unfamiliar with voice prototyping. It’s not a complicated process …
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What in the World Are Microinteractions?
Microinteractions are all around us. Simply put, it’s a specific moment of interaction with a user interface. Let me give you a common example: When a user taps on a button in a mobile app, and the button pulls down …
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Trending Ways to Use Color in Web Design
Color is a staple design element we see everywhere in our lives such as on every website we visit or app we use. Right now you’re seeing the colors of Designmodo. If you’re reading this article on a “read it …
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Drawing Attention Through Color in Web Design
Working with color can be so much fun. Color can set the mood and tone of a design. Color can make a design appear clean or messy. Another thing we can use color for is to draw attention to a …
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Designers Workspace: Creative and Inspirational Examples
What’s in a desk? A pen and a laptop, with a chair and maybe a mug? On a typical desk, yes of course – however, on a creative’s desk there is so much more. There is inspiration, passion, ideas and …
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4 Ways to Improve Usability and User Experience by Decluttering Designs
We often speak about decluttering in the sense of physical stuff like closets or storage. But, we can also speak about decluttering designs too. Decluttering can help improve usability and the user experience on websites. Here are four tips for …
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23 Websites That Are Stepping Away from Traditional Layouts
For one reason or another most websites follow the same rules when it comes to layout. You see it everywhere, from Facebook and Apple to startups of all kinds and even random teen blogs. Most websites follow a grid and …
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Design Talks to Sparks Your Creativity
Over the last few years, we’ve all had our share of conferences we attended or design talks we’ve watched online. Personally I’ve always had a few favorites myself. Maybe you’ve heard of them, maybe you didn’t but I’ve gathered 6 …
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How to Create a Sleek iOS App Icon in Photoshop
This is something you need in your design toolkit — the ability to create a great iOS App icon. And this tutorial will help you learn to do just that. To start, you’ll need the iOS App Icon template. You …