Paula Borowska
Paula Borowska is an innovative and insightful Senior UX Designer at CVS Health, known for her relentless pursuit of designing the best user experiences. As an expert in design systems, user testing, accessibility, and cross-team collaboration, Paula is dedicated to enhancing digital experiences for all users.
Latest Articles
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AMP Emails: Create Interactive Newsletters with Examples
Launched by Google in 2018 as an open-sourced library, AMP for emails has become an increasingly popular instrument in email marketing for many reasons. First, it has taken the newsletter to the next level by building a unique dynamic, eye-pleasing, …
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How to Create a Well-Organized File Management System for Designers
File organization for designers can be tough since we work on so many different projects, with a variety of clients and teams. Each client has their own way of project management, too. It can be a lot to handle if …
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12 Screen Reader Facts for Accessible Web Design
Designing for accessibility, and specifically for screen readers, is a skill every UX designer needs. The importance of accessibility cannot be over-stressed. In this article, we will review the essential points you need to know about designing for screen readers. …
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How to Improve User Experience with Google Analytics 4 Features
Most user experience (UX) problems show up the same way: your users leave a form halfway. They hesitate on the checkout step. Or they bounce after only scrolling a few lines. Frustrating, right? You can see that something is wrong. …
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How to Easily Create a Responsive Vertical Rhythm with CSS
Maintaining grid systems across a website can be a challenge. Implementing a CSS grid has become standard practice, whereas implementing horizontal grids – aka vertical rhythm – can be too. However, there is added complexity thanks to responsive design and …
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How to Create Effective User Flows in Sketch (3 Simple Steps)
A user flow is a visual representation of the different paths a user can take within a product or a website. It’s an excellent user experience (UX) tool that allows designers to evaluate as well as optimize the UX of …
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4 Step Process for Testing New Product Ideas with Landing Pages
Using landing pages to test new product ideas is a smart strategy. And, it’s not too complicated. The process can be boiled down to four steps. But, what makes landing pages a useful tool to test new product ideas? Landing …
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7 Steps to Creating a Spectacular UX Case Study
In this tutorial, I’m going to walk you through how to create an impactful UX case study. It’s perfect advice for designers who are about to embark on a new job hunt. And, it’s going to be especially helpful for …
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Conversational UI Mobile Examples
Conversational UI and chatbots are becoming more popular in mobile apps. Understandably so; they provide an exciting and new type of experience for users. When done well, conversational UI and chatbots can provide a more intuitive and helpful experience but …
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2 Ways to Add Interactive Hotspots to Postcards Email Templates
Adding an interactive hotspot to your email’s image is a wonderful idea. It can significantly improve clickthrough conversions if your subscribers can click on the items you’re referring to in your copy. Additionally, these interactive hotspots can be an innovative …
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19 Tools to Help Designers and Developers Stay Organized
In this list, I’m going to go over 19 different tools that will help designers and developers stay organized. I tried hard to make sure to gather non-designer and non-developer specific tools so both professions can benefit from this post. …
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What in the World Are Microinteractions?
Microinteractions are all around us. Simply put, it’s a specific moment of interaction with a user interface. Let me give you a common example: When a user taps on a button in a mobile app, and the button pulls down …
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4 Ways to Improve Usability and User Experience by Decluttering Designs
We often speak about decluttering in the sense of physical stuff like closets or storage. But, we can also speak about decluttering designs too. Decluttering can help improve usability and the user experience on websites. Here are four tips for …
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23 Websites That Are Stepping Away from Traditional Layouts
For one reason or another most websites follow the same rules when it comes to layout. You see it everywhere, from Facebook and Apple to startups of all kinds and even random teen blogs. Most websites follow a grid and …
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Design Talks to Sparks Your Creativity
Over the last few years, we’ve all had our share of conferences we attended or design talks we’ve watched online. Personally I’ve always had a few favorites myself. Maybe you’ve heard of them, maybe you didn’t but I’ve gathered 6 …
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How to Create a Sleek iOS App Icon in Photoshop
This is something you need in your design toolkit — the ability to create a great iOS App icon. And this tutorial will help you learn to do just that. To start, you’ll need the iOS App Icon template. You …
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Responsive Typography: A Quick Tutorial
Typography is a primary way in which we communicate information. It’s true for print, websites and even TV commercials. You can’t disagree that typography is a powerful design element. However, getting it right can be a bit tricky. Typography is …
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20 Websites that Prove Gradients are Making a Comeback
The era of flat design is starting to come to an end, maybe not all together but bit by bit. The biggest evidence of this is the new, up and coming trend of gradients. They are much more subtle than …
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24 Amazing Landing Pages for iOS Apps
It seems like iOS apps are coming out left and right now-a-days. It’s amazing how many of them are well executed and interesting apps. I’ve scoured the web – mostly Product Hunt – to collect as many as landing pages …
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17 Startups with Great-Looking Websites
Startups are an incredibly interesting business model with employees that have ambition, work hard and have great ideas. Personally, I’ve worked with a number of them and I love the high pace environment. But the thing I loved the most …
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16 Websites with Gorgeous Typography
Often we show off websites with great typography or just great websites in general. This time around, I wanted to create a slightly different list. Here is a list of 16 gorgeous websites that also happen to have gorgeous typography. …
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Helpful Tips to Improve Your Checkout Conversions
Believe it or not but the checkout process starts much earlier than when someone is literally making a purchase from their online cart. In order to improve checkout conversions, you need to ensure that the whole shopping experience is wonderful; …
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15 Contact Pages Showcasing Great User Experience
When it comes to contact pages, they should have a wonderful user experience. Contact pages are the gateway to getting people to, well, contact you. If the page is not informative nor inviting it will be hard for a potential …
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5 Ways to Enhance Your Website Login Process
The best way to enhance an experience, or to actually make it great, comes down to making the entire process simple for the user. There are many different things you can do to improve the login process. Here we’ll discuss …