9 Easter Newsletter Ideas to Generate Engagement and Sales
Easter is around the corner, so have you planned your email campaign yet? If not, you’re missing out on an excellent opportunity to boost sales and customer engagement.
But don’t send another generic email that gets lost in inboxes. Just like you, many other brands will compete for your subscriber’s attention. And those that get clicked will get the engagement, so plan carefully. A well-planned Easter newsletter can help you stand out and drive action.
To help, I’ve compiled successful Easter email ideas from top brands. Use these to get inspiration and create emails that make your subscribers click. Let’s get started.
1. Launch an Easter-Themed Product Line
People spend more during Easter, just like on Black Friday or Christmas. They buy gifts for themselves and their loved ones. A great way to take advantage of this is by launching a new line of Easter-themed products, especially if you run a made-to-order business like a bakery, floral shop, or candle studio.
You can target a specific segment to make it different, just like Yumbles did. It’s a gift shop that launched a special Easter shop featuring themed treats. People are usually confused about choosing perfect gifts, Yumbles tapped into the opportunity by giving gift recommendations fitting the occasion. The announcement newsletter catered to customers looking for holiday-specific gifts.
You can use Designmodo’s ChocoLoko template and customize it for your shop quickly.
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Start with ChocoLoko Easter Template
This is a low-effort idea as you can launch a product line only by switching your current branding to an Easter theme, such as an Easter lip gloss. For a bakery, launch Easter cupcakes. If you’re a clothing brand like Ivory Ella, launch a limited-edition collection of Easter Tees.
Easter shop newsletter by Ivory Ella
Pair the product launch with a limited-time discount offer to make your newsletters more effective. Also, send reminder emails to create urgency and tell your customers that the products can go out of stock if they don’t hurry. A time-sensitive offer increases brand engagement and gives customers something fresh to look forward to.
2. Announce a Limited-Time Sale on Your Products
You don’t need to launch a new product line to take advantage of the Easter buzz. You can run a limited-time sale on all your existing products, especially those your customers check out frequently. Instead of sending one newsletter, create a multi-day sale event—for example, a 7-day Easter sale like The Glow Company.
Hop Into Spring Sale newsletter by The Glow Company
They didn’t launch a new line instead they created a connection with Easter. Their products (solar garden lights) fit perfectly with the spring vibe, which also starts during Easter.
What I liked about their email campaign was that they cleverly named the newsletter the Hop into Spring sale. This use of the subject line “Hop Into Spring with Ribbit-ing Deals 7 Day Deals 🐸🐰” made it different from the rest of the Easter campaigns.
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Try Startup App Try Slides AppOther ProductsDon’t overdo follow-up emails if you’re worried about annoying your subscribers. Instead, you can introduce new deals every day, such as a deal of the day. Give a teaser about new deals in the previous email to keep your subscribers eager to check daily for fresh offers.
3. Create an Easter Egg Hunt Campaign
If you can’t come up with anything creative, create an Easter egg hunt for your subscribers. The idea is simple: hide virtual Easter eggs in your store or emails and give clues. Customers unlock special discounts, freebies, or exclusive deals when they find them.
Plan a well-structured, multi-day campaign in advance to build excitement and create urgency. Here’s a way to structure it:
- Day 1: Announce the Easter egg hunt. Explain the rules and tease the rewards.
- Day 2: Send a reminder email with more clues to encourage participation.
- Day 3: Create urgency with a last-day reminder. (You can also announce winners to let your subscribers know they can still win.)
- Day 4: If engagement is high, extend the hunt for a day or a few hours.
This strategy worked well for JoyJolt. They announced the hunt and followed up with a reminder, a last-chance notice, and an unexpected extension to keep the subscribers engaged throughout the campaign.
Easter egg hunt extented newsletter by JoyJolt
4. Sell Everything at a Fixed Price
If you don’t want to run a traditional sale, a one-price-for-all deal is a great way to encourage subscribers to buy products they have been eyeing.
Instead of offering different discounts on different products, you simply set one price for everything to make it easy for customers to shop instantly. However, the key is to make it applicable to every product in your store, so choosing a fitting price is essential. For example, you don’t want to giveaway a $500 product at only $50.
If you offer a range of affordable to premium products, pick the premium product category. For example, run a fixed-price sale on generally expensive products. Shapermint ran a campaign in which its VIP products were priced at $15.99, with discounts of 60-80%.
Everything at $15.99 Easter sale newsletter by Shapermint
To make this even more effective, you can personalize your emails by suggesting products your customers have shown interest in. Include items from their wishlists, past orders, or recently viewed sections so it becomes a no-brainer for them to complete the purchase.
This is not to make them more likely to buy, but an excellent strategy for subtly showing your customers that you value them, which helps you build a stronger connection.
5. Send a Most Clicked and Purchased Items List
Once your Easter sale is live, you can keep the momentum by showcasing your store’s most popular products. Dashing Trappings highlighted their Easter best-sellers to make it easy for hesitant shoppers to see what others were loving and grab the deal before it’s too late.
Most purchased product list newsletter by Dashing Trappings
Tip: Add customer testimonials to make your emails more believable and compelling.
Not every Easter email has to be a sales email. You can use this opportunity to educate your customers by showing them the best ways to use your product and tie it with Easter.
For example, if you sell kitchen appliances, share Easter dinner recipes like pot roast using your products. If it’s beauty or skincare, highlight a spring refresh routine using your items.
Tip: Add images of yourself (or a model) using your products to make them more appealing and scannable. As images take up a lot of space, they become great places to add product links.
Imbibe Living did this by targeting a relatable pain point: post-Easter gut issues. They offered a list of signs to look out for and included their product naturally to make it an educational rather than a promotional email.
Product tutorial Easter newsletter by Imbibe Living
To make educational emails more effective, you can introduce a coupon code with your CTA. This way, you educate your customers about something useful while nudging them to buy without being too pushy.
7. Include a Freebie with Every Purchase
If you want to add an extra offer on top of your sale, it can be a free gift your subscribers get with every purchase. Nothing fancy—a small product, such as a watering can with a gardening tool set or a free USB stick with an antivirus software subscription can work. Nero did this for their Easter campaign.
Free USB stick on Easter sale newsletter by Nero
Keep in mind that the freebie you choose should add value to your subscribers. It should make users want it enough to purchase from you, such as a lip gloss stick or makeup wipes for a cosmetics brand.
Tip: If you can’t find a valuable freebie, send samples of your new product you’re planning to launch. This way, you can increase sales by sending a freebie and getting feedback without conducting a survey. I once got a perfume sample as a freebie with my purchase, which I loved and reordered.
If a free product isn’t an option, offer free shipping for a limited time, just like The Glow Company did with their solar lights, so customers can shop without hesitation.
8. Combine Easter and April Fool’s Day Sale
Easter and April Fool’s Day usually fall close together, so you have a unique chance to create a fun, memorable campaign. Tactical X-Men combined both holidays to surprise their audience with a playful and limited-time offer.
Easter and April’s Fool Day Sale newsletter by Tactical X Men
You can do the same to entertain your readers. Run a mystery discount, a trick-or-treat deal, or a lighthearted fake-out offer that leads to a real reward.
A mix of humor and value makes your email stand out, but do this only if you’ve been using a fun and teasing tone in all your emails. Otherwise, such an email can backfire especially if you use a professional tone.
9. Send a Genuine, Heartfelt Message
Maybe you’ve sent too many promotional emails this Easter, which could affect your engagement. A simple, heartfelt message can help you restore your relationship and give your customers the impression that you genuinely care about them.
Happy Easter newsletter by Pickytarian
Take a moment to thank your subscribers (here’s how to write a thank you email), share a personal Easter reflection, or simply send warm wishes. Start your Easter campaign by wishing them and end it with a thank you message.
The anatomy of a successful newsletter includes well-planned elements like the CTA, color theme, and subject line, but the content itself plays the biggest role. Let’s look at how you can design your Easter newsletter that gets clicks and engagement:
1. Start with an Easter Email Template
A blank screen can do more harm than good. It often leads to demotivation, time waste, or worse, an email so bad that you disregard the idea of sending it in the first place.
You don’t have to put yourself through this when you can start with beautifully designed, conversion-optimized Easter email templates and take it to the next level.
Easter Newsletter Templates by Designmodo
You can easily select and edit any of these templates directly with the Postcards app using an intuitive drag-and-drop email editor. Just click on Edit with Postcards and make changes as you like.
Here’s a step-by-step tutorial on how to create a newsletter with Postcards from scratch:
Once done, export your email as a template or integrate it directly with your email marketing software to upload it there.
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2. Write a Click-Worthy Subject Line
Don’t treat your Easter email subject line as an afterthought. Your subscribers’ inboxes will be flooded with similar sales emails during this time. Your newsletter is competing against other brands, and the only way to win this race is to get your subscribers’ attention by writing a click-worthy subject line.
One way to write an effective one is to state the benefit. Tell them what they’re getting right away. Here are some brands used:
- For an Easter sale, you can entice them with discounts such as “Get 80% OFF on VIP Deals!”
- If you’re giving away a free product, announce it: 🐣 Happy Easter: Now incl. USB Stick for FREE
When in doubt, asking a question, such as “How do Easter bunnies stay fit?🥚” always works to make readers curious enough to want to click and find an answer.
Tip: Always connect your subject line with the content to make it relatable. You know your subscribers better than anyone. What would make them click? Use it to craft your Easter subject line.
3. Include an Irresistible CTA
Keep your CTAs short, direct, and visually bold by using standout colors that grab attention. Your newsletter content leading up to the CTA matters more than the CTA itself. Think about what you should write just before your CTA, which makes it a no-brainer for your readers to click.
One way to make your CTA more compelling is to pair it with an extra benefit. For example, instead of just saying “Shop Now,” try “Shop Now & Get an Extra $7 Off!”
4. Use Spring-Themed Elements
Easter also represents the fresh, vibrant energy of spring. You can build excitement using the spring vibe to design your Easter email. Use light, cheerful colors, playful fonts, and a clean, minimalist layout to make your emails encouraging:
- Spring-inspired color palette: Pastels like soft pinks, baby blues, and fresh greens create an inviting look.
- Font choice: Playful yet readable fonts for headings help maintain a fun, seasonal vibe. (Don’t use fancy fonts for body content, as it could affect readability.)
- Minimalist design: Keep your layout clean so your message and offers stand out without distractions. Check out our collection of spring email ideas.
If you’re using Designmodo templates, you don’t have to worry about these. All our Easter templates are designed with conversion in mind, so you can just pick one and customize it to reflect your brand.
Check Out Designmodo Templates
5. Add GIFs and High-Quality Images
A well-designed Easter email isn’t complete without eye-catching visuals. Add high-quality product photos to help customers see what they’re buying. And who doesn’t like a cute GIF?
Best Practices to Make the Most of Your Easter Emails
Here are a few best practices you should consider to get the most out of your Easter emails, whether it’s sales, engagement, or new subscribers:
1. Get Users to Participate in Your Campaigns
One of the best ways to get more eyeballs on your Easter emails is to encourage subscribers to participate in your giveaway trend and share it on social media.
Cadbury’s #CadburyBunnyTryouts is an excellent example of how a brand can turn a simple campaign into a viral event. They invited customers to submit photos of their pets dressed as the iconic Cadbury Bunny.
This was entertaining for Cadbury customers, who shared their pets’ bunny-version photos on social media to show everyone. As it was a fun challenge, more people joined, and the campaign became viral.
You can use a similar approach (do a customer spotlight or ask for a video testimonial) by running an Easter-themed contest that involves your audience while subtly promoting your products.
Don’t limit your campaigns to subscribers only. Promote them on social media to attract more people to sign up for your newsletter and drive engagement.
You can tease exclusive email-only offers to encourage sign-ups and share behind-the-scenes content or sneak peeks to build excitement before your campaign goes live.
3. Send Reminder Emails
Plan your Easter email sequence and send timely reminders to engage your audience. Follow up with abandoned cart emails and last-chance alerts to encourage customers to complete their purchases before the holiday ends.
Design Effective Easter Emails Quickly with Postcards
Now that you know what goes into an effective Easter email, it’s time to design them. With Postcards, you can create beautiful, responsive emails without coding.
Its drag-and-drop email editor makes it easy to customize layouts, add festive visuals, and create a campaign that stands out in inboxes. Whether you need a simple holiday greeting or a full promotional email series, Postcards allows you to build it effortlessly.
The best part is you can get started for free. Choose any Easter template or create your design from scratch with Postcards today.
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