February Newsletter Ideas and Examples for 2024
As we enter the month of February in the year 2024, it’s time for businesses and organizations to start planning their newsletter content. With so many events and holidays to consider, how can you create a newsletter that captures the attention of your audience and provides valuable information? Look no further, as we have compiled a list of February newsletter ideas to inspire your content creation.
At last, February is at our door. Pat yourself on the back: January (the longest period of stagnation) is over. We are reaching the finale of the coldest and “bluest” season. What should we expect from the last winter month in the email marketing arena?
The time has come to heat up your email marketing, and one good holiday is coming. February is home to the most romantic event of the year: Valentine’s Day. As love never grows old, brands from different niches may exploit it to the full extent.
Business owners do not have to post about Valentine’s Day the entire month. There are other small yet vital events and observances to be present on the channel and keep your conversation with subscribers fresh. Let’s move to our guide to February email newsletter ideas and examples to see how you can fuel your email marketing machine and speed up your momentum.
First things first – let’s consider the specificity of February. As we have already pointed out, it is the shortest month. Marketers have just 29 days this year. Therefore, they choose one or two big events and capitalize on them. As you might have guessed, the majority favor Valentine’s Day.
Their strategy is to turn the last winter month into a period of love and customer appreciation. From sending heart-warming thank you notes to celebrating love with discounts and free or limited-time product gifts with purchases, they try different options. As practice shows, this works. According to studies, brands generate millions of revenue thanks to campaigns dedicated to love.
However, Valentine’s Day is not the only celebration to take advantage of. Even if you want to stick to the theme of love and gratitude, you have several other options. Singles Awareness Day, Random Acts of Kindness Day, and Black History Month are fantastic events to show customer appreciation through sales and personalized content.
This is also a Leap Year, providing a once-every-four-year opportunity to celebrate the extra day on Feb. 29.
There is more. February hosts other events and observances if you want to stand out from the crowd. Here is a list of awareness causes recognized in February and big and minor holidays that can help you develop an efficient email marketing calendar.
- National Freedom Day (February 1)
- No Politics Day (February 1)
- Optimist Day (February 1)
- Groundhog Day (February 2)
- National Pizza Day (February 9)
- Chinese New Year (February 10)
- Super Bowl (February 11)
- National Make a Friend Day (February 11)
- Galentine’s Day (February 13)
- St. Valentine’s Day (February 14)
- Family Day (February 18)
- Presidents Day (February 19)
- Love Your Pet Day (February 20)
- World Understanding and Peace Day (February 23)
- American History Month
- American Heart Month
- Bake for Family Fun Month
- Black History Month
- Cancer Prevention Month
- Self-Check Month
- Wedding Month
February has just one big sale event that is well-recognized among brands and customers: St. Valentine’s Day. Its advantage lies in its versatility. Companies from different industries may work it into their marketing plan. However, what if you cannot find a way to apply it to your marketing calendar? Here is a list of ideas that you can adopt.
- February offers opportunities for various themes such as Valentine’s Day, Black History Month, President’s Day, or Winter activities.
- Newsletter can include special promotions or discounts for products or services related to these events.
- February is a time when people often look for inspiration, tips, and ideas for gifts, date nights, or winter activities, making it a great topic for a newsletter.
- Valentine’s Day offers a chance to showcase romantic or heartfelt content that can resonate with readers.
- The focus on February-specific holidays might limit the content for those who do not celebrate or are not interested in these occasions.
- Coming up with fresh and unique ideas related to February themes can be challenging as these themes are often used in various marketing campaigns.
- The high competition for attention during this time may make it harder for the newsletter to stand out among the influx of promotions and content from other sources.
Celebrate Optimist Day
There is no better way to start your email marketing campaign in February than to follow the vibes of Optimist Day. Taking place right at the beginning of the month, it is the perfect opportunity to connect with your audience. Use it to set your target audience in a positive mood and win extra points for your brand.
Celebrated annually, this event suits almost every type of target audience. Any brand may adapt it to their calendar and rekindle their relationships that might have been cooled during January.
Have fun with your customers. The goal is to bring out the best in subscribers and make tomorrow a vibrant and peaceful one for them. Share positive stories, advise on becoming an optimist, or run a contest to raise awareness of this fantastic observance.
Run a Flash Sale on Groundhog Day
February is home to multiple small observances, from No Politics Day to Love Your Pet Day. Yet Groundhog Day is one of the most intriguing ones. Cheers to Bill Murray!
Originally, the event was not about getting out of a time loop. Nevertheless, you may easily exploit this theme as well. After all, many of us feel trapped in a stale routine: home-work-home. Help your subscribers to break this circle with your flash sale. Make their day with a special offer or discount. Let them take time for themselves. It is what people might need in cold, dark February.
Alternatively, merchants who want to stick to the event’s origin may use it to run flash sales on products associated with spring or winter. Find ways to lighten up customers’ moods despite the cold weather outside.
A digital newsletter can be a true education forum. Use this ability to get subscribers closer to your products by showing their value. List key advantages of your product or service to refresh them in your customer’s memory. Feature links to related content for those who want to explore the topic further. Add a use case with one of your products in the mix.
You may also level up this approach by unobtrusively integrating promotional elements. For example, mention discounts or special offers. This way, you may nurture your subscribers as well as drive conversions.
Support Customers with their New Year’s Resolutions
Do you know that over 40% of people who made New Year’s resolutions are expected to give up in February? This opens a golden opportunity for your brand to support subscribers during this rough time. Create listicles of tips that help them stick to goals or bring them back on track.
Use humor or be more compassionate. Aim to bring faith in your customers and show you care about them.
Connect with Pet Owners
You may not have a pet, but according to a 2023 report featured on Forbes, 66% of U.S. households have one. This means you may use this celebration to connect with your customers personally. After all, most dog and cat owners consider their pets to be family members.
Love Your Pet Day occurs on February 20, giving companies a great chance to end the month positively. You may easily tug some heartstrings with your email and reinforce the emotional connection with the brand. Even if your business is not related to the niche, there are ways to get in on the pet-loving fun and find ways to work this event into your marketing calendar. For example, you may celebrate pet owners as responsible human beings with a discount.
February is the perfect period to run a reactivation campaign and reconnect with your users. Stagnation comes to an end, and everyone expects spring. The time has come to act. Use win-back emails as a gentle nudge to remind lapsed customers, subscribers, or contacts about your products, brand, and relationships. Encourage them to re-engage with your company through simple yet effective emails.
Do not underestimate the power of re-engagement campaigns. Do you know that over 40% of subscribers who received a win-back email read a subsequent message? If you have never done that, February is the perfect time to start this kind of campaign.
Another good news is that you have several time-proven options:
- You may create an interactive quiz or poll to get feedback.
- You may remind them about the last-chance discount.
- You may send an incentive.
- You may ask subscribers about their desire to leave and never come back.
Re-engaging campaigns are powerful marketing tools. They give you a solid chance to return your customers and save money on acquiring new ones. Even if they are unsuccessful in that, they still benefit your company. They determine users who no longer want to receive your emails. So, you may remove them from your marketing list. This way, you keep your subscription list clean and tidy and secure your hardly-earned reputation by avoiding spam folders.
High-Converting Ideas to Try in February
Despite being the shortest month, February hosts many small events and observances that create a rich marketing calendar. However, if they are not your cup of tea, you might always focus on several big and significant events that can be prolonged throughout the entire month. Here are some ideas.
Valentine’s Day and Customer Appreciation Strategies
Everybody is expecting Valentine’s Day in February. For some industries, it can be easily spread across the entire month. The good news is the audience is also looking forward to it. Therefore, you are welcome to start in advance and treat your subscribers with emails preparing them for the day celebrating love. Here are the top three ideas to take part in this cupid madness. If you need more, check out our St. Valentine’s Day guide.
Celebrate Your Customers
You cannot oversell the importance of healthy and strong customer relationships. It comes with a multitude of benefits. While you may nurture them during the year, Valentine’s Day rightfully considers the day to celebrate them wholeheartedly and to the full extent.
With a little help from email marketing platforms, you may create highly personalized emails and show your customers what they mean to you. Collect data about each individual and create an email that reveals the beauty of your relationships. Make everyone feel special with a discount or offer.
The best part is that you can use this idea whenever you want. Send a customer appreciation email at the beginning of the month, and you will set everyone in the proper mood. Send this email at the end of the month and capitalize on an established love-inspired atmosphere.
Send Gift Ideas and Wishlist
If you wonder how to shorten a customer’s path and drive conversions effectively, you should send an email with a gift idea. People are hesitant these days because of multiple offers. As a rule, they visit up to three shops before deciding. However, this number can be decreased if you provide your prospects with a valid option to stop wandering around.
The proven way to do this is to compile a list of gift ideas based on customer’s preferences and purchase history. It would also help to inspect their website and social media activity to narrow down your choices.
The best thing about Valentine’s Day is that it is not only about boyfriends and girlfriends. The holiday celebrates love. Therefore, apart from creating a gift guide perfect for significant others, you may create a wishlist for customers themselves.
The email sequence may start with “wishlist” ideas in your pre-holiday emails. Then, send a list of gift ideas as a follow-up. Finally, treat subscribers with a discount on a special day. Your goal with this kind of campaign is to become your customer’s trusted V-Day shopping advisor.
Unless you are Kara Monahan, planning an “I hate Valentine’s Day” party for those not in relationships, you could use an email channel to treat your single subscribers. You may skip this part with piñata because sending several heart-warming notes and thanks will do the trick. On the day celebrating love, no one should be left behind.
Celebrating those who spend this event alone is the perfect chance to get closer to the audience. Try to lighten their mood with an offer. You may also shift their focus to your brand by reminding them they are in a relationship with you. Although this is not a romantic connection, you still care about them.
You may adopt different approaches: send a thank you note, offer a discount, start a one-on-one conversation, highlight milestones in your relationships, and treat with a gift card.
Celebrate Black History Month
Black History Month is celebrated not only in the U.S. but also throughout the world. This means you can connect with your customers wherever they are. You may use this observance as a long-standing theme or highlight several key events. The important thing to remember is that it should not be a marketing ploy. It must be a genuine initiative to raise awareness, promote civil rights, and show some love and support to your customers.
Grab this opportunity to prove to your customers that your business does everything possible to maintain equality in your community.
When creating this email campaign, remember that you are not limited to only history. Many brands focus on social changes and the current state of events. Here is a short list of ideas:
- Highlight individuals with historic significance
- Amplify Black voices
- Ask employees to share their thoughts on this occasion
- Support Black-owned businesses
- Participate in community events
- Raise awareness through informative blasts
You may focus on a theme of equality in the community. It is the perfect opportunity to praise women and LGBTQ+ members.
Do not alienate your customers with promotions. Make it all about celebrating your community members and promoting and supporting equality.
Have a Little Leap Year Fun!
It only happens once every four years — February gets an extra day. The Leap Year provides an opportunity for some email marketing fun!
You might find a creative way to celebrate those birthdays that only happen every four years, run a $29 promo for one day only, or create a Leap Day contest to generate buzz with email subscribers.
Here are a few things to try:
- Promo, coupon, or sale with a 29 ($29, 29% off, prices ending in $0.29)
- Send an informational email with 29 tips
- Create a leap day special that extends a 1-year deal to 4
- Highlight a special product release (and promise not to share again for 4 years)
This day is one we associate with whimsy and wonder, just make sure to have fun with your Leap Day campaigns on Feb. 29!
Start a Meaningful Email Marketing Campaign
Meaningful marketing is growing in popularity. More and more companies decide to show their commitment to the community. The tendency is evident with customers who are four to six times more likely to purchase from purpose-driven companies (according to Forbes).
February is the perfect month to get on this bandwagon, especially if you have never done that. It sees several significant month-long observances: Heart Health Awareness Month, Children’s Dental Health Month, Cancer Awareness Month, and World Cancer Day.
Supporting causes or raising awareness of these issues is a great way to connect with the audience. You may express brand core values, making your personality relatable to the customers. This way, you cement your relationships with customers and increase the brand’s credibility.
You have plenty of options to try:
- Write informative email body copy
- Partner with local centers and community members
- Tell inspiring stories
- Offer discounts for products
- Become a sponsor
- Start fundraising, etc.
Your task is to bring your target audience’s attention to the cause and show them that you are a brand with social responsibilities and devotion to the community.
February is the perfect time for running a clearance sales email campaign. Spring is coming, and the time has come to make room for new items. Selling out winter-related goods quickly can be done only through drastically reduced prices. If you are one of those who adopt this marketing strategy in your store, you should certainly use your email channel to promote it.
Use Postcards email builder to create a traditional promotional email within minutes. Adopt a winter theme, or go bold with spring motifs. Announce clearance right in the header using the principle of an inverted pyramid. List some of your best-sellers with reduced prices through Postcard’s stylish display blocks. Segment your subscribers and send emails with follow-ups to reach your goals efficiently.
February Slogans and Headlines
February slogans and headlines range from romantic to serious. You may maximize the concept of love and shower your customers with fun and lovely headlines. In contrast, you may get serious and stick to headlines that put a spotlight on such matters as Black History Month or World Cancer Day.
You may also capitalize on winter motifs if you want to step aside from events and observances. Although everyone is tired of low temperatures, snow, and darkness at dinner time, you may use this to relate to the target audience’s moods and feelings.
Finally, you may incorporate spring motifs into your body copy. After all, winter is coming to an end. So why not treat your subscribers with spring-related headlines and slogans in emails that establish a positive and bright atmosphere?
Here is a list of February slogans and headlines to inspire you:
- A final taste of winter.
- Beat the sleet with our best-sellers
- Celebrate the February savings.
- Cool Specials/ Coolest products in town.
- Give Love, Give Hope, Give Kids, New Coats.
- Hug a snowman. Spring is coming.
- Ice ice baby.
- It is Ice Magic in our stores.
- Our reduced prices are frozen.
- Share the warmth with our special offers
- Up to snow good.
- February is snow much fun!
- Winter clearance is COOL
- Get Cozy with Our February Savings!
- Big Savings for the Big Chill!
- Last Winter Sale – Get It Before It Melts!
- Snow Much Savings – Don’t Miss Out!
- February Deals – So Cool They’re Hot!
- Winter is not a season, it’s a celebration.
- Free snow with these gifts
- Our editor’s top picks for February.
- 5 can’t miss events in February.
- Something really sweet just for You.
- The last-minute gifts event.
- Spread the love.
- Spring is in the air.
- Shop from the heart.
- Fill the air with love and kindness.
- You can’t spell earth without h-e-a-r-t
The omni-channel presence is what many companies strive to achieve these days. Only that way can they successfully fight competition and bring attention to their products and brands in an oversaturated market. Email marketing and social media paired together can be the most powerful and effective tool to support these intentions.
How do you marry them together? Use hashtags besides sticking to a consistent content marketing strategy. Originally invented for social media, these clickable, searchable links have also proved their validity in different communication channels. Use them in digital newsletters to enhance the key message, reach more people, drive traffic from different sources, and amplify the overall effect of the campaign.
Here is a list of February hashtags that you can use in your email body copy:
#americanheartmonth, #bemine, #bemyvalentine, #blackhistory, #blackhistorymatters, #blackhistorymonth, #brrrr, #candyhearts, #carnivalseason, #chinesenewyear, #cupid, #darwinday, #fattuesday, #february, #februarychallenge, #februarygoals, #februarylove, #februarymood, #februaryvibes, #frosty, #galentinesday, #groundhogday, #happyblackhistorymonth, #happychinesenewyear, #happyfebruary, #happylunarnewyear, #happyvalentines, #happyvalentinesday, #hearthealth, #heartmonth, #hellofebruary, #hugsandkisses, #inlove, #itscoldoutside, #love, #loved, #loveisintheair, #lovestory, #lovewinter, #lunarnewyear, #lunarnewyear2024, #mardigras, #mardigras2024, #mardigrasparty, #nationalchiliday, #nationalloveyourpetday, #presidentsday, #randomactsofkindnessday, #rarediseaseday, #romance, #shareblackstories, #singlesawarenessday, #snowfall, #snowlife, #snowlove, #superbowl, #truelove, #valentines_day, #vday, #welcomefebruary, #winterlover, #winterseason, #wintertime, #wintervibes, #worldcancerday, #yearofthedragon, #yearofthedragon2024.
February Subject Lines
February sees lots of closing acts.
- Winter comes to an end. No more cold, snow, and darkness at tea time.
- Winter fashion transcends into spring. Everyone changes their outfit, trying to keep up with nature’s pace.
- “Blue” moods disappear. Spring and its warm, positive vibe of rejuvenation put smiles on people’s faces and brings hope for a better future.
- Winter stagnation and hibernation are over. Customers are getting more active with their shopping and interaction with the brand.
You may play different tricks in the subject line to meet these moods, changes, and trends. Try fear of missing out. As February witnesses a parade of clearance and sale events, you may easily benefit from this apprehension that one is missing out on the best prices ever.
The same goes for scarcity. If you sell out winter-related goods or services, you may certainly pinpoint its rapidly decreasing number. This trick will not push back customers; on the contrary, it will make them more decisive.
Those who have already developed their February marketing plan should use email subject lines to support the campaign’s theme, idea, and goal.
Here is the list of inspiring February subject lines to build your own:
- We’re defrosting our prices! Hurry Up
- February Flies By, Don’t Miss This Sale!
- We ❤ February sales
- Fall in love with our February sale items 😍
- Big Game = Big Deals! Buy Now
- February Offers Incoming! Don’t Miss Them
- Coupons You’ll Love! Valid on Valentine’s Day Only
- Last Chance: February Clearance Sale
- 🤓 find February deals here
- Why February is Our Favorite Month…
- .. It’s Already February?
- How Are Your New Year’s Resolutions Going?
- Spring is Coming…
- Plant ahead for Spring in February🌱
- We’ve Got Sales to Make You Melt
- Sales to Warm Up Your February
- February Fun!
- Who Are You Rooting For?
- Super Bowl = Super Deals. Shop Now
- 3, 2, 1… Game On!
- Super Savings for the Super Bowl
- Beer, Cheer, & Super Bowl Sunday Gear
- Sunday Funday
- Get your game face on 😎
- We Heart You!
- One for You, One for Your Valentine
- Will You Be Our Valentine?
- From Our Heart to Yours: Valentine’s Day Gifts
- Love is in the Air
- A Match Made in Heaven
- Little things that provide great warmth
- Shrug off the cold with ease
- Four more weeks of winter?
- Say it with a Gift
- Presidents’ Day: A Sale for Every Patriot
- Don’t Hog These Deals!
- Spring is near, your flowers are here!
- Spring into Savings: Presidents’ Day Sale
- Learning from the past
- Forget about winter blues, February is here to amuse!
- Stay healthy and happy this February
- February survival guide
- February Fever: The Best Offers Ever
If you think words are insufficient to deliver the key message, you should introduce these emojis. They will support the pitch and add an emotional constituent crucial for increasing open rates and building proper anticipation.
❤️ 💖 ❄️ 😬 🌼 🥶 💋 🌸 👨 👩 💘 ❤️ 💌 🙅♂️ 💕 🌹 👩❤️💋👨 🍫 🥂 🎈 🌟 😍💞 💓😘 1️⃣4️⃣ 💟 🎉 👫 🥰🦋🤰 🧖♀️🧖♂️ 💍 🍰💒 👥👌👰🏤 🍷 ❤️🩹 💪 🇺🇸 🗣️ ⚠️👏 📢 🧑🏾 👴🏾 😤✊ 🛋📺🏈 🏆🤩 🤾♂️🍕🏠
Key Traits of February Email Design
You will be surprised to know that February coloring does not only revolve around red. Although Valentine’s Day has a significant imprint, purple is one to focus on during the last month of the winter.
Why? February’s birthstone is amethyst. It is a purple variety of the common mineral quartz. Its long prismatic crystals with a unique shape play perfectly with snowflakes. Therefore, it represents the last winter month.
Purple is a standout color. It has such qualities as luxury, spirituality, wisdom, and security. It is so powerful that it seems like it should work on its own. However, it can be overwhelming. It is important to balance it with black, navy blue, white, or metallic.
If purple does not fit your theme, try soft red, black, white, and warm colors. Add to the mixture slightly desaturated cyan, light grayish-orange, dark grayish-blue, and grayish-yellow.
There is no one-size-fits-all solution for February typefaces. On one side, as a winter month, it might have brutal sharp letterforms that remind icicles. On the other hand, it might have delicate, subtle handwritten letterforms that bring St. Valentine’s Day vibe to words.
Therefore, follow the theme of your email marketing campaign. If you praise the latest winter month, take inspiration from Winter Wonderland. You can use neutral fonts with sharp edges. Sans-serif family might work better than serifs.
If you want to add love to the air, use gentle, monoline, cursive font. You may also try custom handwritten options with tiny hearts as letterforms.
If you want to raise awareness, you may consider Helvetica, Universe, and Future. They were created to get attention and emphasize the message. They will go perfectly with campaigns dedicated to Black History Month, American History Month, American Heart Month, and World Cancer Day.
February is a period of a smooth transition from winter to spring. Days are getting lighter, whereas nature is getting brighter.
You may benefit from winter wonderland photos and patterns at the beginning of the month. Snow, snowmen, snowflakes, knitted patterns, and a cozy, homely atmosphere perfectly fit the mood.
Look to Mardigras and spring for guidance at the end of the month. Parades, dances, masks, birds chirping, flowers blossoming, herbs growing, and lots of colors everywhere.
Finally, the middle of February sees a parade of hearts. Valentine’s Day and celebrations of love will be your theme. You may use illustrations of Cupid, angels, hearts, rings, kisses, people hugging, a bottle of wine, a bar of chocolate, and lots of flowers and bouquets.
Valentine’s patterns from Freepik
Groundhog Day is not a big event. But it has gained popularity lately, becoming a valid sales opportunity for companies across niches. Check out the email from Cracker Barrel and their take on this unique observance. They certainly know how to make email newsletters stand out on this day.
They started the conversation with an intriguing subject line, securing high open rates. Then, a clear and concise Groundhog Day message greets readers right at the beginning of the email to create a coherent storytelling experience.
Although the email says that “winter is here to stay,” the team managed to turn this disappointing statement to their advantage. They have found a way for customers to enjoy these six weeks of upcoming cold with their special beverage – Cookies and Crème Hot Chocolate. Who does not want that?
The team has also reminded their customers about their delicious dishes to support the overall theme and give some valid arguments to visit their restaurant. Plus, they have started the poll. Not only did it provide them with real feedback, but it also made customers feel valued and appreciated.
Take this email as a model to base your next holiday campaign. It shows that any industry can add this holiday to its marketing calendar.
February is the perfect time to continue promoting your winter products. After all, it has some of the lowest temperatures in the year. The team from Patagonia capitalizes on this idea with an email campaign that makes the most of white season.
The brand starts with a promising subject line, “Little things that provide big warmth.” It easily draws attention and ensures high open rates because users need this during the cold season.
Inside, readers find products that live up to expectations set by the subject line: clothes and accessories that help people stay warm outside. Compelling images make these goods more relatable to the situation. Plus, the team shares a story demonstrating how these products may be useful.
The email is simple. Yet it catches the drift of the customers, who are already fed up with sitting at home and eager to explore the wilderness even at low temperatures.
Minimal, straightforward, and right to the point. Sometimes, you do not need to compile long emails to make an impact. A simple leaflet-like digital blast can do the job. An email from Fender is a case in point.
The digital email of the Musical Instrument Corporation looks like a compact landing page. It has everything to drive conversions: an attractive announcement of the sale, an impressive offer, a big call-to-action button, and even a well-played fear of missing out. Note how the team has used the inverted pyramid principle to focus users’ attention on that. Ingenious.
Dedicated to President’s Day, the newsletter capitalizes on a patriotic theme. National colors, stars, and typefaces recreate the proper atmosphere. Though, the team does not overdo it. They have created a balanced design that tugs the heartstrings of all good citizens without being too overwhelming.
The best part is that Fender is a company that operates in the musical industry. It has nothing to do with politics and related niches. Yet, it managed to find a way to work this event into its marketing plan and get a valid chance to drive engagement and traffic in the middle of February.
Nothing makes someone’s day more special than a small gift. The marketing team behind MacPaw understands this perfectly. Therefore, they have reached their target audience with personalized gifts.
Since the campaign was made in honor of St. Valentine’s Day, the team has also included warm, heartfelt content that could not help but put a smile on the recipient’s face. Illustrations and coloring also support the theme of love.
As for the marketing side, everything here is done right. The fantastic offer of a 30% discount and 3-day expiration term are an irresistible combination. The inverted pyramid principle prioritizes the key message and shortens the conversion path. Personal wishes from the team make the email even more heart-warming and welcoming.
“Spring is in the air.” Who can resist this headline, especially in February? It is a glimpse of hope. It helps users to see the light at the end of this freakishly cold tunnel.
If you do not know how to fill out the last days in the marketing calendar, this kind of campaign is perfect. It heralds one of the most anticipated seasons of the year. The best thing is that you do not need to reinvent the wheel because even a simple announcement may do this job. Consider the email from Olipop.
The newsletter is nothing but a delight. It drags everyone into the warmth and brightness of spring. The team reminds subscribers what it is like to spend the whole day outside under the hot Sun with just one fantastic photo. Although this is still winter, it gives power and stimuli to see it through.
The brand also highlights some of their products. They drive people to change by sharing healthy habits. Note that the email does not have special offers but communicates value important to repeated purchases.
The email from Calm is the perfect example of a Valentine’s Day campaign that targets singles. As we have already pointed out, this celebration of love is not only about couples. It is about everyone whom we love and cherish, including ourselves.
Finding a sense of harmony and balance within oneself is a huge trend. The team from Calm shows how to meet this growing demand.
The brand has centered email around people and ways to strike this balance. They started with a motivational subject line and slogan in the email’s hero area to set everyone in the right mood from the doorstep.
Then, they shared a list of products that might help users treat themselves with serenity this evening. They have enveloped each offer in a proper wrapper. Finally, they have added a list of upcoming daily events.
The email looks and feels informative; however, it promotes the company’s products in a way that delivers true value to the recipients and meets their current needs.
With an email from Danner, we learned that you do not have to be loud with clearance sales. Going against the traditional approach of promoting sales, you may easily stand out from the crowd.
The marketing team keeps things casual and even oversimplified. They have created a compact email design with just two blocks: the hero area and the footer. Nevertheless, they have used them to their extent.
The hero area announces a clearance sale. It uses winter photography to connect the dots for visual learners and grab their attention with spectacular views. Then, the team draws attention to the large discount and the free 2-day shipping offer. They finished this block with a prominent call-to-action button.
As for the footer, the team includes all the necessary details for customers to feel comfortable. There is navigation, links to active social media accounts, an unsubscribe button, and contact information.
The email feels standard, yet it has everything users need to convert.
As it turns out, February is not only about celebrating love (though you can certainly benefit greatly from this theme). It is also about meaningful marketing campaigns, small yet significant observances, month-long celebrations, and playing along with the outgoing cold season.
The last month of the winter comes with unique sales opportunities that are much-awaited after the Holiday slump and long January stagnation. It is the perfect time to reconnect with lapsed clients, celebrate your customers, raise the brand’s credibility, and drive conversions.
When developing a marketing calendar, it is crucial to remember that February is the shortest month. In general, you have 28 days to pull off something impactful. Therefore, you must prepare beforehand. If you intend to run a series of campaigns, ensure you are not too intrusive. Use Postcards to bring your marketing ideas to life without losing precious time. Determine the right email cadence and play safe to underpin a solid foundation for the upcoming dynamic spring season.