Examples and Ideas for Fall Email Newsletters

and • 10 minutes READ

Fall is ideal for email marketing campaigns. It is that time of the year to enjoy quality time at home with a cup of warm tea and delicious biscuits while surfing the web. It is a perfect opportunity to catch potential customers interest with a well-thought-out fall email newsletter.

Autumn is a vital period in the email-marketing calendar. First and foremost, it sees one of the most significant events – Black Friday and Cyber Monday to start the holiday season. Even though logic dictates that November should be your top priority, as we know, nothing is done at the last minute. Both September and October play a crucial role in the success of November email campaigns.

These months have their own aces in the hole. October has Halloween, and September has the First Day of School. Fall email newsletter campaigns start in early September and run through November. As subscribers are adjusting their mindsets and routines to the rhythm of the season, there lies a golden opportunity: our fall newsletter ideas that resonate, engage, and inspire action. Quite often they are used to:

  • Focus on long-term goals
  • Lay the foundation for big days
  • Improve overall marketing strategy
  • Contribute to the relationships with subscribers
  • Engage and prime users
  • Test shopping incentives
  • Treat contacts with unexpected sales

In this article, we’ll dive into creative and strategic fall newsletter ideas to help you connect with your audience during this beautiful season.

Fall Season-Specific Ideas

Following a season-specific theme is the simplest way to make fall work for you. There are several important events:

  • Back to school. Everyone is waiting for a fresh start, and the first day and even a week of September were explicitly created for that. Do not forget to treat your undergraduate followers with student discounts.
  • Start of the sports season. The NBA, NFL, and NHL begin their seasons in early autumn. Align your email newsletter to these events.
  • Start of charitable programs. Fall is famous for philanthropy events that usually take place in September and October.
  • Start of new collections. Although it may seem that this is a case of fashion-related companies, however, this is a common misconception. Whatever business you are running, chances are you will add new items or refresh existing ones. Therefore, it is a suitable occasion to send out an email newsletter with the announcement of something new coming.
Examples of Great Fall Email Newsletters with Tips and Tricks

Back to School Email Newsletter

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Add to this these five season-specific themes:

  • End of Summer
  • Mid-Season
  • Start of Holiday
  • Start of Christmas Season
  • Pre-Christmas

And you will end up with lots of favorable opportunities to not just increase your revenue but to improve your overall marketing strategy.

Fall Email Newsletter

Email Newsletter from Ann Taylor

Moreover, if you run an online store whose audience is the entire world, autumn is perfect for conducting segmented campaigns and benefiting from various holidays and festivals. For example, you can devote one of your email newsletters to Octoberfest that is incredibly popular not only in Germany, where it was originated but also in Europe.

Alternatively, you can celebrate U.S. Labor Day or Independence Day in one of the EU countries.

Octoberfest email newsletter

Octoberfest email newsletter

If you are eager to seize every opportunity thrown by fall, then you will need a reliable tool to quickly bring your ideas to life. Try a free HTML email template builder with a drag-and-drop interface, such as Postcards.

HTML email template builder

With more than 100 hand-crafted, mobile-friendly, and fully customizable components, it will save you time, money, and nerves. It is ideal for those who do not have any coding or design skills but want to treat the audience with professional-looking email newsletters. Use it to build responsive layouts with beautiful design and interactive spots that easily integrates with all the popular marketing platforms.

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Holiday-Specific Ideas

Like any other season, fall has a couple of big days, namely Halloween and Thanksgiving.


Halloween is fun, playful, and not just for kids. Adults also adore this spooktacular feast, waiting for “creepy” discounts in their inboxes. Therefore, it just should not slip through your fingers.

Start your Halloween email newsletter campaign beforehand to generate excitement and hook the audience. Run it the entire month of October and culminate it right in the midst of trick or treating.

Trick or treat

Trick or treat from Whistlefish

Thanksgiving Day

Or should I say Grey Thursday?

While for subscribers, this day will be all about giving thanks, gathering with relatives and friends, eating turkey, and watching TV; for email marketers it will be the beginning of one of the busiest weekends in the year, and of course the Christmas shopping season.

Happy Thanksgiving

Happy Thanksgiving from Nasty Gal

Best practices for running successful Thanksgiving email campaigns recommend sending out the first festive email newsletters as early as possible. The day or two after Halloween is a perfect time to start. Treat contacts with sneak peeks and regular festive e-blasts to generate a festive spirit. The great thing about Thanksgiving is that people will be in the mood for spending money and buying stuff at bargain prices, so why not make this period beneficial for all?

Black Friday and Cyber Monday

We could not leave these without attention. They are the stars of the show when it comes to autumn. Although they close the season, they do it with panache. Black Friday and Cyber Monday demand lots of attention, effort, and skills; check out our guides to nail them.

Black Friday Sneak Peek

Black Friday Sneak Peek

Examples of High Converting Fall Email Newsletters

Examples of High Converting Fall Email Newsletters 

Email Newsletter from J.Crew

We could not help but start our collection with a fall email newsletter from J.Crew, because the brand is famous for outstanding email newsletters. This one is no exception. The design gets the point across quite efficiently.

For setting the mood, the team used a neutral yet clever image backdrop that features objects that are widely associated with the season: autumn leaves, acorns, and pine cones. For promoting the deal, the team has played the traditional trick opting in favor of a high contrasting section where the big font size screams out the offer.

Fall Guide to Your City by AARP

Fall Guide to Your City by AARP

If you still ask how to bring valuable content to the audience this autumn, then here is your answer – create a concise guide. The team behind AARP gives you some hints on how to connect products to the autumn theme.

Using a healthy balance of textual and visual content, the team has skillfully transformed the long email newsletter into an absorbing piece of work that includes only exciting reading material. Note, it does not have any pushy “best deals ever,” “%” signs, or free perks. Yes, it does have an offer, but it is so seamlessly integrated that it feels like a suggestion. Here images are used to play to all your subscribers’ senses, whereas leaves-inspired décor conveys the autumn atmosphere.

Black Friday by Designmodo

Black Friday by Designmodo

Black Friday by Designmodo is a representative example of a successful collaboration of minimalism and animated content filled with bright coloring to lighten the mood of those who may feel depressed.

You do not have to reinvent the wheel – all you need to do is to create a small show for subscribers. Use an animated gif that drums up interest from the first seconds and brings the deal into focus. Although there are no autumn motifs, Black Friday does not need them since its name speaks it all.

Email Newsletter from Loeffler Randall

Email Newsletter from Loeffler Randall

There is an obvious nod to fall colors in the email newsletter sent by Loeffler Randall. The illustrated backdrop is simply outstanding. The design is minimal yet straight to the point. You don’t have to look for offers or CTAs, everything is on the surface and dished up in a pleasant manner that meets the mood of the harvest season.

Happy Harvest Event from Anthropologie

Happy Harvest Event from Anthropologie

You do not need a special occasion to treat subscribers with exclusive deals, because you can always play a card of “Harvest Event.” The team behind Anthropologie’s email newsletter showed this in practice.

Their email newsletter does not have any sign of big days; it is just a regular e-blast with a 25% discount.  Again, it has a minimal design where the fall-inspired animated gif steals the show. Simple yet brilliant.

Email Newsletter from Modcloth

Email Newsletter from Modcloth

The first thing that strikes the eye here is four different shaped pumpkins. Some may see in the body shapes, while others see types of dresses. However, one thing for sure; this email newsletter instantly gets attention. It is increasingly neat and smart.

Warm earthy tones and minimal decorations make it fit perfectly in the pre-winter season. As for accentuating attention on the deal, relatively big typography placed against almost empty background gracefully deals with it.

Email Newsletter from Clinique

Email Newsletter from Clinique

Who said that a fall email newsletter should be centered only around earthy tones? Even though it is customary to use orange, brown, and yellow, however, it does not mean that other colors can’t do the trick. Just consider this incredible email blast from Clinique.

Opting in favor of neon blue, the email stands out. It is one of those cases where the image is worth a thousand words. Note, it is just a small announcement of a minor deal, yet it speaks volumes.

Fall newsletter

Every pixel of this fall email has been meticulously designed to echo the warmth, richness, and aromatic allure of our latest creations.

Beyond just visual aesthetics, the design intricately weaves the story of our products, guiding you through the journey from farm-fresh pumpkin harvests to the golden, spicy swirls of our doughnuts and the comforting embrace of our Pumpkin Spice coffee. Elegantly embedded within are exclusive offers, behind-the-scenes peeks into our crafting process, and interactive features that make this more than just an email – it’s an immersive experience.

Fall email newsletter

This particular email newsletter has garnered attention not just for its subject matter, but for its impeccable design and evident results.

At first glance, what strikes most readers is the meticulous design attention it pays to current digital trends. The introduction of a ‘dark mode’ option reflects an understanding of modern user preferences. With the digital world increasingly leaning toward eye-friendly modes on apps and platforms, this choice is both timely and thoughtful. The dark mode offers a sleek look that ensures both aesthetics and readability are top-notch, catering to a growing segment of users who prefer this interface.

The content layout itself is a testament to strategic design. A harmonious balance of vibrant imagery showcasing the Fall Collection, interspersed with concise yet captivating text, draws readers into the essence of the collection. The visual hierarchy is clear, guiding the subscriber’s eyes through the content seamlessly and leading them naturally to the call-to-action.

But beyond design elements and aesthetics, the real proof of its efficacy lies in the numbers. An impressive 40% open rate significantly surpasses industry averages, hinting at a compelling subject line, a well-segmented audience, and perhaps, the brand’s reputation itself. Meanwhile, a 2.5% click-through rate underscores the effectiveness of the email’s content, combined with its design, in motivating readers to take the next step, be it exploring the collection further, making a purchase, or simply learning more.

To budding designers and seasoned marketers alike, this email serves as a case study in marrying design with strategy. It underscores the importance of staying updated with design trends (like dark mode), understanding the target audience’s evolving preferences, and, most importantly, ensuring content and design work hand in hand to achieve the desired outcome. The Fall Collection email announcement isn’t just a showcase of new fashion arrivals; it’s a masterclass in modern email design.


Fall newsletter idea

Fall Email Subject Lines

Even a high-converting email newsletter can’t exist without a good subject line. Therefore, be ready to come up with something catching. There are several tips to follow in order to create the title that will prime the subscribers to click on the link.

Be short and concise. Do not be afraid of using the “SALE” or a “%” sign. Do not overlook the power hidden inside seasonal emojis. Finally, use clever wording, catchy rhyming, festive words, sports-related phrases, and of course, puns.

Need some inspiration? Check out these fantastic subject lines:

  • The un-be-leaf-able deals
  • These deals will leaf you speechless
  • Fall for our deals
  • Fall in love with our deals
  • Harvest your best fall wardrobe
  • End of Summer Sale
  • Back to school cool
  • Get your closet fall-ready
  • Just In! Your New Fall Faves
  • The must-haves for fall
  • New Styles to Fall In Love With
  • Fall Is Lit!
  • Autumn in the air: 40% off
  • Get Ready For Colder Weather
  • Fall for Fall
  • Gear Up for Autumn!
  • Fall into Autumn: See Our Best Deals
  • The Sun is Setting on This Sale.
  • All eyes on the new season
  • Fresh Fall Looks
  • Say hello to fall
  • Time to layer up
  • Fall Arrivals are Here
  • It’s your closet favorite season

As you have already noticed, we focused on subject lines with the word “Fall” in them. For subject lines dedicated to Thanksgiving, Halloween, and BFCM check out our best practices.

Email Newsletter from Webtek

Email Newsletter from Webtek

Necessary Preparations and Last-Minute Tips

Every email marketing campaign requires undivided attention. Good design with a “seducing” offer and eye-catching subject line do not guarantee success. Your fall email newsletter does not exist in vacuum.

Do not forget to:

Fall Email Newsletter

Fall Email Newsletter

What can really increase your chances of generating revenue is an integrated approach. It means that you should also do some vital preparations and last-minute polishing.


Embracing the fall season in your email communications not only keeps your content timely but also provides an opportunity to resonate on a deeper level with your subscribers. With these fall newsletter ideas, you can seamlessly merge the allure of autumn with your brand’s messaging, creating content that stands out and leaves a lasting impression.

Remember, the goal of a fall email newsletter, like any newsletter, is to engage, inform, and connect with your audience. As long as your content remains relevant and offers value to your subscribers, it’s bound to resonate!

Nataly Birch

Nataly is an exceptional web designer and developer with a master's degree in computer science. She is highly skilled in helping clients establish a strong online presence and achieve their digital marketing goals across various sectors, including email design, email marketing, and web development. Nataly remains at the forefront of the industry by staying updated with the latest trends through continuous learning.

Posts by Nataly Birch
Andrian Valeanu

Andrian is a skilled web designer, email marketer, and SEO expert with over 20 years of experience. He founded Designmodo, a reputable company specializing in website and email building. Andrian shares his knowledge through guest lectures, interviews, and online publications, and is a respected voice in the industry.

Posts by Andrian Valeanu

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