August Newsletter Ideas and Examples for 2024

and • 25 minutes READ

August is a time of sun-soaked days and the anticipation of the upcoming fall. It’s the perfect moment to reinvigorate email campaigns and captivate your subscribers with fresh content. This article will guide you through various creative August newsletter ideas and examples that will engage your audience. From seasonal themes to innovative design tips, you’ll find everything you need to make your August newsletters stand out and excite your readers.

August is a seasonal crossroad with an enticing blend of summer excitement and anticipation of autumn. Some people are still eager to squeeze in those final vacations before school starts again, while others feverishly prepare for the academic year and work. Some enjoy the sun, while others mourn the glorious days of warm weather quickly ending. Either way, August is a month to be enjoyed, savored, and, most importantly, planned to bring benefits to your business.

August is the second month of Q3, is busy, and has ups and downs. Nevertheless, with a careful roadmap of well-thought-out and creative marketing strategies, you may encapsulate the spirit of summer, set the stage for your fall campaigns, and secure much-needed conversions and revenue.

One of the best ways to boost your end-of-summer success, increase brand visibility, and drive sales is to capitalize on event marketing. Plenty of one-day holidays and long celebrations provide ample opportunities to stir consumer interest and achieve your marketing goals.

The end of the vacation season sees jovial observances like National Dog Month, when you can celebrate man’s best friend, and serious events, such as National Happiness Happens Month, when mental health professionals share material on learning how to be happy.

Here is our August email guide with ideas, a calendar, and examples to maximize event marketing for enhanced user engagement and increased revenue.

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August Email Newsletter Calendar

As we roll into the season’s last month, we welcome numerous one-day events and week-and-month-long observances that can be used to build prolific marketing strategies. Known as a National Family Fun Month with Elvis Week and some unique holidays like National Lazy Day, it offers various excuses to reach your target audience with meaningful messages and a touch of your unique personality and charisma.

For instance, if you want to capitalize on your funny or cheerful side, you may run some joyful and droll digital newsletter campaigns on International Cat Day or National S’mores Day. In contrast, brands with serious attitudes may raise awareness on World Humanitarian Day or Women’s Equality Day.

Here is our list of well-recognized celebrations and festivals. Create an email marketing calendar that reflects your brand’s character and helps you plan a productive marketing strategy.

One-day holidays:

  • World Wide Web Day (August 1)
  • Planner Day (August 1)
  • Blogger Day (August 5)
  • Happiness Happens Day (August 8)
  • National Book Lovers Day (August 9)
  • National Lazy Day (August 10)
  • Summer Olympics ends (August 11)
  • International Youth Day (August 12)
  • Garage Sale Day (August 12)
  • Thrift Shop Day (August 15)
  • Never Give Up Day (August 18)
  • World Photography Day (August 19)
  • World Humanitarian Day (August 19)
  • Women’s Equality Day (August 26)
  • Just Because Day (August 27)
  • National Beach Day (August 30)

Week- and Month-long celebrations:

  • World Breastfeeding Week (August 1 – August 7)
  • Assistance Dog Week (August 2 – August 8)
  • National Health Center Week (August 7 – August 13)
  • Elvis Week (yep, the U.S. has it, August 9 – August 17)
  • Afternoon Tea Week (August 12 – August 18)
  • National Bargain Hunting Week (August 12 – August 18)
  • Drive Sober or Get Pulled Over Week (August 17 – September 5)
  • National Wellness Month
  • National Dog Month
  • Family Fun Month
  • Happiness Happens Month
  • International Peach Month
  • Romance Awareness Month

Niche-specific holidays and events:

  • National Girlfriend Day (August 1)
  • International Beer Day (August 4)
  • Single Working Women’s Day (August 4)
  • National Chocolate Chip Cookie Day (August 4)
  • Work Like a Dog Day (August 5)
  • International Cat Day (August 8)
  • National S’mores Day (August 10)
  • Vlogging Day (August 10)
  • International Left-Handers Day (August 13)
  • World Calligraphy Day (August 14)
  • National Relaxation Day (August 15)
  • Serendipity Day (August 17)
  • National Senior Citizens Days (August 21)
  • National Be an Angel Day (August 22)
  • National Sponge Cake Day (August 23)
  • Kiss and Make-Up Day (August 25)
  • International Dog Day (August 26)
  • Red Wine Day (August 28)
  • Toasted Marshmallow Day (August 30)
August Newsletter Ideas and Examples

August email marketing calendar by Luisem

August, much like June, does not have any federal holidays. However, unlike the first month of the summer, which is infamous for its stagnation in the shopping arena, the last month of the season traditionally sees an upsurge in customer activity.

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The deal is that the end of summer means the beginning of autumn, academic year, and business endeavors. People have started returning from vacation and preparing for the demanding period beforehand. You might see more customers seek essentials and necessary products at bargain prices. So, you may target them with any offers or promotions they might have missed during July or June.

On the other hand, some market groups still enjoy summer’s heat and joyful atmosphere and are trying to extend this period as long as possible. So, you are welcome to tap into summer themes and promote products and services relevant to the period.

Here are several small yet creative and engaging ideas to try this August to capitalize on those diverse moods, increase the brand’s visibility, and generate engagement.

Capitalize On Single-Day Events

Although August has no big celebrations or federal holidays, it is rich in notable single-day observances that offer timely opportunities to resonate with the target audience by launching unique email marketing campaigns. With highly granular market segmentation, hyper-personalized content, and appropriate cadence, you may pivot successfully toward the end of summer.

Not sure where to start or what events to include in your email marketing plan? Here is a list of ideas to mold your last summer’s marketing campaigns and drive sales.

  • Create a guide to help your subscribers organize night parties, festivals, or cookouts on National Night Out Day, the first Tuesday of August, to bring back the true feeling of community.
  • Gather a collection of top tools and products to clean on Clean Your Floors Day.
  • Play homage to working moms and women with a special discount on Single Working Women’s Day.
  • Be a superhero with special offers for your customers on Sailor Moon Day.
  • Create a list of recommended books on National Book Lovers Day.
  • Perform a random act of kindness by sharing a gift or invite your audience to do one nice thing on National Be An Angel Day.
  • Run a flash sale or clearance on Garage Sale Day.
  • Raise awareness about the health benefits of resting and recovering after work or a long day on National Relaxation Day.
  • Connect with customers hunting for a bargain or a vintage piece on Thrift Shop Day.
  • Share tips on organizing afternoon tea parties on National Sponge Cake Day, Waffle Day, or during National Afternoon Tea Week’s seven days.
  • Conduct a re-engagement campaign to return lapsed subscribers on Kiss and Make-Up Day.
  • Educate and inform about women’s rights and organizations on Women’s Equality Day.
  • Celebrate dog lovers on National Dog Day.
  • Send a gift card to your loyal customers on Just Because Day.
  • Find out everyone’s type of wine on Red Wine Day or National White Wine Day.
  • Celebrate a glorious time on the beach by asking your subscribers to share their stories or photos from vacation on National Beach Day.
August Email Newsletter Calendar

Email from Alex&Ani

Week- and Month-Long Celebrations

Suppose one-day celebrations are not your cup of tea, or you want to create a series of digital newsletters with follow-ups under one theme to establish or re-establish a close connection with your fan base. In that case, you should consider an extended event marketing routine based on week- and month-long celebrations.

August has some fantastic observances that may reveal different sides of your business personality. They are perfect for companies that want to focus on one or two topics and make the most out of them. From a marketing point of view, this strategy makes customers feel valued for a long period, enhances customer satisfaction with the brand, and inspires loyalty.

Here are some ideas of how to end the summer season on a high note using just one yet extended theme:

  • Run flash sales during National Bargain Hunting Week, providing the best offers and discounts on your customers’ favorite products.
  • During International Assistance Dog Week, honor the devoted dog owners and share inspiring photos of service dogs that help individuals with disabilities.
  • Celebrate or partner with local farmers to create unique deals and bundles during National Farmers Market Week.
  • Promote acts of kindness by giving your members gifts or extra bonuses for club members during Be Kind to Humankind Week. That will foster a compassionate society around your brand.
  • During Simplify Your Life Week, share tips and recommendations for streamlining schedules, avoiding stressors, and enhancing overall well-being.
  • Unveil your whacky and playful side during National Peach Month by celebrating the juicy sweetness of peaches through vibrant email designs.
  • During Black Business Month, recognize the importance of black-owned businesses by partnering with them or creating lists of your beloved services.
  • Offer a small yet valuable discount or exciting promotion as a small everyday pleasure for your customers during Happiness Happens Month.
  • Emphasize the importance of proper care routines for men and women or educate them on maintaining healthy skin and condition during National Wellness Month.
  • Week- and month-long celebrations are great for brand building. You may reinforce your brand’s positioning in the market, improve customer relationships, trust, and loyalty, and turn subscribers into brand enthusiasts.
Exploit Week- and Month-Long Celebrations

Email from Mental

Family Fun Month

August prides itself on several fantastic family-oriented events and occasions. These include Son and Daughter Day, National Sisters Day, National Middle Child Day, and Family Fun Month. These events perfectly complement bright, cheerful summer themes, so you can easily exploit this topic in your email marketing campaigns.

One of the best ways to introduce this strategy in your routine is to honor quality time spent with your family, especially kids before school year breaks and elderly relatives who might also be celebrated on National Senior Citizens Days.

Here is a list of ideas to try:

  • Embrace a sense of nostalgia by encouraging your customers to share their memories of summer recaps.
  • Entertain subscribers with fully animated, vibrant, and “hot” email designs created in Postcards email builder to prolong the feel of cheerful summer parties and beach outings.
  • Include family-oriented discounts and bundles to encourage your customers to savor the last day of vacation season together and get some pleasant deals.
  • Recommend engagement activities, share kids-friendly recipes, or feature unique destination guides to inspire families to have fun.
  • Create quizzes and polls to gather crucial information about family preferences and expectations during August to adjust your email campaigns.

As the observance lasts the whole month with several single-day celebrations scattered throughout the period, you have a great opportunity to adapt your email marketing strategy to your brand’s goal, preferences, and demands of the target audience. You may enjoy benefits from both short-term and long-term marketing strategies.

Family Fun Month

Email from West Elm

High-Converting Ideas to Exploit in August

Summer ends, but its charm and vibe can still be felt. While August is short for big festivals, it certainly has something to offer for those brands that can catch its moods. Buying intent increases with the approaching busy fall, opening ample sales opportunities for businesses across niches. Consider three high-converting ideas for the end of summer to strike the right chord and prove yourself relevant to potential customers.

Back-to-School Campaigns

As August approaches, the anticipation of a “back-to-school” mentality spreads. American parents plan to spend an estimated $41.5 billion USD, making the end of summer a prolific period for businesses across niches. It is behind the winter holidays, making it the year’s second most important sale event.

Traditionally, businesses that sell school supplies, electronics, personal care items, and food enjoy the most revenue during this period. However, with self-improvement initiatives gaining momentum, everyone can participate. Plus, you may adopt email marketing strategies that demonstrate ways to ease the transition into the academic year.

The important thing to remember about this retail period is that although families and students prioritize school expenses, they still seek a bargain due to inflation and the global economic crisis. The studies from the previous year showed that consumers took advantage of sales events whenever they occurred. Many parents and undergraduates created lists of the items they needed to be better prepared and capitalize on one-stop shopping.

Here are three email marketing ideas to catch these trends and help your customers balance excitement and stress during this period.

Start As Early As Possible

The tendency shows that more people prefer to stock school and university supplies in the middle of July, stretching the back-to-school retail event from the middle of summer to early autumn. Many students, parents, and educators gear up to check items from their shopping lists several weeks and even months before the first day of school.

However, if you do not kick off your email campaigns right after Independence Day, August is the perfect month to introduce this strategy in the email channel, as the school year runs on different schedules depending on the state.

Therefore, initiate your email series in August with promotions to meet the demands of shoppers who have already started stocking up on supplies as soon as possible. Segment your subscribers according to their purchase behavior last year, create hyper-personalized content and deals, and design mobile-friendly emails in Postcards to address their issues everywhere they go.

While focusing on early-bird shoppers, it is crucial to remember about the latecomers. As the back-to-school season is long, you might cover various market segment types. That implies including last-minute and even Labor Day deals in your series of email campaigns.

High-Converting Ideas to Exploit in August

Email from Munk Pack

Promote Bundles

Back-to-school shoppers are budget-conscious. Parents, college students, and educators seek the best prices in the niche, comparing and contrasting options and doing their research. The promise of savings is the best tactic to play along with them and ipso facto succeed with the email campaigns.

Along with attracting consumers with sales, coupons, student-only deals, and flash promotions, offering and promoting bundle deals on related or must-have products is a time-proven way to meet the demands, provide convenience, and reinforce the brand’s image and position in the market.

Here are some tips:

  • Select products that make sense together.
  • Tailor the products to ease the shopping experience.
  • Promote bundles as cost-effective and time-saving solutions.
  • Emphasize the variety these bundles provide and establish the value of each item included.
  • Entice deal-seekers with marketing tactics like “Buy More Pay Less,” “BOGO,” or “Clearance Bundles.”
Promote Bundles

Email from The Momentist

Be Helpful

If your brand does not neatly fit into the traditional categories, do not worry. As the trend shows, community support has become increasingly important for consumers during such events. They make strong calls for authenticity, inclusivity, and community-based support from brands and even express these expectations in functional amenities.

Therefore, businesses that assist teachers, students, schools, and, most importantly, consumers always stay in the lead. Here are some ideas you can try to squeeze into your August email marketing plan to satisfy these growing demands.

  • List programs for necessary school supplies.
  • Create and amplify community-focused promotional programs.
  • Share proactive planning tools to make lunch preparation easier.
  • Deliver inspiration for making lunch look simple yet adorable.
  • Come with inside tips to ease the shopping experience.
Email from Krrb

Email from Krrb

Summer to Fall Transition

August is the time for fall preparation. It is the major business transition, middle of Q3, and the official beginning of the year’s second half. Many marketing consultants advise running sales for autumn once we enter the season’s last month.

Although most people are not ready to say goodbye to their beloved vacation season, warm weather, and outings with family and friends, they still feel the wind of change. Summer-to-fall transition is inevitable, so creating corresponding campaigns perfectly meets these moods and feelings. Here are some ideas for your email marketing:

  • Create case studies, infographics, or personal reviews to highlight customers’ achievements over the year’s first half.
  • Maintain a fine balance between sales and personal content.
  • Indulge in nostalgia and send summary videos or ask your subscribers to share their memories.
  • Capture the final bit of summer warmth through lifestyle email content.
  • Announce a photo contest to generate buzz, increase sales, and drive traffic to your website.
  • Run an interactive poll or quiz to gather valid feedback about summer preferences.
  • Reflect the cheerfulness of the summer season through interactive email design or animated gifs.
  • Create customer appreciation campaigns.

It is crucial to remember that the success of this type of campaign strongly relies on your understanding of what consumers look for between the two seasons. Therefore, do your homework and analyze customers’ preferences, demands, and expectations from the previous year.

Summer to Fall Transition

Email from Homes and Villas

End of Summer Sale

The first weeks of August are known as the “dog days of summer.” This period of the year is generally slow and relaxed since the weather is hot and humid. It is the perfect time to use this idleness to your advantage by placing all your summer merchandise on sale or running clearance events.

Whether you want to reach your loyal customers or those who lay dormant and lurk in the shadows looking for a flash sale, this strategy will do the trick. From a single-day event to a series of special deals, there is a whole diversity of options to capitalize on the end-of-summer theme. Plus, playing scarcity and urgency cards in your campaign is appropriate. Add a countdown or animated timer to intensify those feelings and forward the decision-making process.

Creating enjoyable and cheerful feelings suitable for the summer by dressing up your email design is also crucial. Making a powerful first impression and wrapping your content with appropriate entourage will maximize conversions and lead users to browse the site. Therefore, add summer motifs and use Postcards to ensure your digital newsletter looks, feels, and works coherently across devices, screens, operating systems, and email readers.

End of Summer Sale

Email from Tattly

Subject Line Ideas for August Newsletters

With email channels becoming more crowded, getting lost among the clutter is ridiculously easy. Standing out in your target audience’s inbox is challenging for many companies. However, with a meaningful, eye-catching, and relatable subject line, you may easily increase your chance of being noticed and securing much-needed high open rates. Here are some suggestions on creating high-converting subject lines for your August newsletters, including examples from popular brands.

But first things first: As the subject line summarizes the content, it should be aligned with the headlines and slogans used inside the email body copy to create a coherent reading experience. Check out some ideas for your body copy headings and hashtags.

August Slogans and Headlines

August is the border between summer and autumn. The weather is fine, and vacation mode is on, but we are starting to feel a fresh breeze from the upcoming new season. It brings out varied vibes, moods, and emotions that should be carefully reflected in the email’s body copy.

From reflecting on the summer season and what your customers have accomplished during the first half of the year to setting goals and intentions for the upcoming school and work, there are different topics to exploit and slogans and headlines to use in your email body copy to match the atmosphere and create an enjoyable reading experience and long-lasting impression.

Here are August slogans and headlines to inspire you and give some clues as to where to dig:

  • August is the summer’s last stand.
  • August bears the first sign of advancing Autumn
  • Woof! Bring on the dog days of summer.
  • Hot? This should cool you off!
  • Follow the Sun to August 1!
  • August is peachy keen.
  • Have a happy Happiness Happens Month!
  • Greet August with gusto!
  • Make some August magic!
  • August is a glorious journey to the end of summer
  • The last time to enjoy the sun
  • In August, I trust.
  • August is the Sunday of summer.
  • Wave good buy to summer.
  • Summer Gets Better in August
  • Get a Head Start on Fall
  • Summer is not canceled!
  • Summer is over, but our sales are still available
  • Enjoy the Dog Days of Summer
  • Staycation bliss
Subject Line Ideas for August Newsletters

Email from J.Crew Factory

August Hashtags

Do you want to connect your email content to other marketing strategies and the world of diverse, never-sleeping, and always-crowded social media? Then, you should certainly add one or two hashtags in your text.

Hashtags create an entirely different experience on platforms like X (Twitter) or Instagram. They have powerful capabilities to extend the reach of your brand message, reinforce the brand’s visibility, and increase brand awareness, not to mention driving higher volumes of interest around your email campaign.

The best part is that hashtags do not necessarily sum up the content or describe the topic of the email. They can reflect the sentiment, feelings, vibes, and even atmosphere of your content, tapping into the emotional side of your email campaign. They can also be related to branding, advertising, and marketing. For instance, using them, you may promote your brand’s name, slogan, or mission.

Here is the list of the most popular hashtags for August, covering topics related to summer and events.

#afternoonteaweek, #americanfootbal, #assumptionofmary, #august, #august2024, #augustdays, #augustfavorites, #augustlove, #augustmood, #backtoschool, #backtoschool2024, #beanangelday, #bestfriend, #bestie, #bff, #blackbusinessmonth, #catday, #cleanyourfloorsday, #doglover, #dogsarefamily, #exploremore, #exploreoutdoors, #football, #friendsforever, #happinesshappens, #happyaugust, #helloaugust, #ilovemydog, #letsgocamping, #loveadventure, #nationalbookloversday, #nationalbreastfeedingmonth, #nationalcouplesday, #nationallazyday, #nationalrelaxationday, #nationalwellnessmonth, #nationalwomensday, #olympicgames, #olympics2024, #peachmonth, #relaxationday, #romanceawarenessmonth, #schooldays, #schoolsupplies, #seniorcitizensday, #sistersday, #singleworkingwomensday , #summerday, #summerescape, #summertravel, #summervacation, #thriftshopday, #vloggingday, #wanderlust, #wedding, #welcomeaugust, #womensequalityday, #worldwidewebday, #WWWday, #youthday.

When introducing these hashtags in your email content, always analyze your target audience since they give you clues about what works best for them. For instance, studies show that mobile users ignore long hashtags because they are difficult to copy and paste. Therefore, if you send a blast to subscribers who prefer reading your correspondence on small devices, you should use short hashtags. As for desktop users, you can experiment with long and compound versions.

August Email Subject Lines

The right email subject line is your first and best chance to catch an eye in overserved inboxes, drive engagement, spark curiosity, and increase open rates. Therefore, it is crucial to put your heart and soul into it.

Along with personalization and wholly-grained segmentation, pitches for August email campaigns should reflect the atmosphere of the period and reveal the main idea behind your message. Whether you send an illuminating digital blast on Drive Sober or Get Pulled Over Week, or you run a flash sale with special discounts for customers who gear up for school, it is crucial to meet your target audience’s demands and expectations as well as speak to them in the same language. Here are some ideas to try in your August email subject lines:

  • Address the heat and “dog days of summer” period.
  • Focus on vacation mode, beach, swimming pools, and outings.
  • Hint at a new adventure during the last month of the season.
  • Indulge in nostalgia and reflect on the summer experience.
  • Plan a “staycation” for the last week of summer.
  • Exploit events, festivals, and local observances.
  • Maximize “back-to-school” campaigns.
  • Add summer-fall transition vibes.

Don’t forget to use emojis. Giving additional clues about the intended meaning of a message through visuals, they mitigate misunderstandings, improve communication, add emotions, and ensure that the sender’s intentions are properly conveyed. Here is a list of emojis that you can use in your subject lines that may reinforce August vibes.

🌞, 👕,👒, 👙,🏄‍♀️,🌬️,👗,☀️,🍹,🕶️, ✈️, 💸, 🎉,💲,🥂,🎤,🏕️,🌅,🎇,🏞️, 🧴, 🚲, 👓,🧳,💥,🎒,🍦,🏫,👒, 🌭, 🌸,🌌, 📅,✨, 🚗, 💖, 🌞,🎖️, 🔝, ✅, 🍉, 🌊, 🍔, 🍗, 🍺, 🎓, 📚, 📣, ✏️, 🚌, ⚽,🏈, n 🛍️, 🍎,💻, 💰, ⌛, 🐶,📬,🏄‍♂,‍⛹,‍😎,🖐,😱,🏖️.

Here are August email subject line ideas from popular brands to give you a dose of inspiration and insights on how to create one for your own:

  • Hello, Sunshine! Your Staycation Checklist Inside ✔️
  • Hello, Sunshine! Your Summer Checklist Inside
  • Summer’s in Full Swing: Unwrap August Sunshine! 🌞
  • Summer Vibes: Unlock 🗝️ Your Season of Adventure
  • Splash into Savings 💸: Our End-of-Summer Sale is Here! 💦
  • Last Call: Summer Clearance Before the Sun Sets! ☀️
  • First-Class Deals Inside ✈️
  • Tips for the Best End of Summer! ☀️🍹
  • Dive Into End-of-Summer Savings 💸
  • August Blowout: Big Savings on Your Favorite Styles 💲
  • Summer Clearance: Open 📦 for Unbeatable Deals!
  • What’s Hot in Our August Newsletter 🔥
  • SPF and Beyond🧴: Summer Skincare in This Month’s Issue
  • Pedal Through Our Pages of August Fun Activities 🚲
  • Hello, School Year! Get a Special Discount
  • Vacay mode deals
  • Back-to-School Essentials for Cool School Leavers 🎒
  • Sweet Summer Treat: National Ice Cream Day Surprises!🍦
  • Say Goodbye to Summer with a Final Splash of Savings! 💦
  • End-of-Season Steals: Catch Them 🏃💨
  • Sunset discounts
  • Farewell, Summer Sun: Special Discount only for You
  • Grab Your Last-Minute August Must-Haves 🌅
  • Save 60% off summer clearance
  • Sunset steals
  • 50% off your summer faves
  • The Final Days of Deals 🛒
  • We know what you wore last summer
  • The summer sale is STILL going on!
  • THIS JUST IN: Summer’s going nowhere
  • “Summer’s Last Hurrah 🎉: The Best Deals Ever
  • Golden Hour ✨: Savor the Last Summer Moments!
  • Closeout: Summer Clothes Clearance! 👕
  • 🚗 Late Summer Travel Deals!
  • Fancy August Getaways: Pack & Go Specials 🧳
  • Grow Your Business 🌱 with Our August Tips!
  • Back to School SALE
  • Summer essential at 40% only this August
  • End summer in style
  • August vibes only 🌴
  • Is Your Business Prepared for Q3?
  • End-of-Summer Review ⏳: Are Your Goals on Track?
  • ☀️ August Deals So Hot, They Sizzle! 🔥
  • Enjoy Dogs Days of Summer with These Offers
  • 🏖️ Last chance for summer fun!
  • The Exclusive summer sale ends in hours!
  • 🏄‍♂️ Catch the wave: Unbeatable August savings
  • Early Access to Back-to-School Essentials 🗝️
  • 24-Hour Flash Sale on Summer Styles ⏳👙
  • 7 Essentials for the Best End-of-Summer Fun 🏖️✨
  • Are you in the Back-to-School spirit?
  • Your Back-to-School cheat sheet
  • Ready for school. Ready for savings.
  • Your First Assignment: Save money with our sale
  • Last-minute deals on Back-to-School supplies 🎒✏️
  • Back to School steals
  • Best in Class: Our Back-to-School Offers
  • Back to school with the coolest tools
  • A+ Savings on School Supplies
  • Look cool for Back to School
  • 🍂Fall in love with these Back-to-School styles 🍂
  • Unbeatable Back-to-School savings 💰
  • It’s that time of year again 🏫
  • Goodbye summer, hello Labor Day savings!
  • Don’t miss these end-of-summer savings
  • Unbeatable end-of-summer blowout
  • 🥅 Our Fall goal 👇
  • Dog Days of Summer Sale! 🐶☀📬
Email from Moment

Email from Moment

Key Traits of August Email Design

Adjusting your email content to August campaigns and strategies is insufficient to emerge victorious during a widely acknowledged vacation season. You need to tweak your digital newsletter’s design to match people’s spirits, capture the general mood, radiate summer vibes, and bring everyone into an exciting and enjoyable atmosphere. After all, content and products covered in an appropriate wrapper easily appeal to people in the holiday mood.

The importance of seasonal décor in email channels is far greater. It supports brand differentiation in the market, makes an impression of active and dynamic business, encourages a stronger connection with the company, and taps into established interest.

How do you unlock all these benefits? In email design, much like in brick-and-mortar storefronts, every detail counts. Summer-inspired coloring, typeface, and graphics would bring summer themes alive and produce a powerful visual impression. Let’s consider every aspect closely.


The significance of appropriate coloring in email design is evident. Colors evoke emotions, symbolism, and feelings, unobtrusively impacting consumers’ perceptions of the key message and overall email campaign.

To play along with the last month of the season, it is crucial to remember that from traditional and cultural aspects, Burnt Red and varied orange tones naturally transport us to our favorite sunset memories of late summer. Yellow is also in the lead with its energy, promise, excitement, and fun.

Those who need more romantic tones may resort to the colors of the month’s birth flower, the Gladiolus. They can be burgundy, green, lavender, purple, rose, pink, white, or yellow. Blue, which represents beaches and swimming pools, is also in that mix.

August color palette

August color palette from Color-Hex


August may have tricky weather as a transition between summer and autumn. However, that does not stop people from enjoying the last days of vacation season. Although a “back-to-school” atmosphere started to prevail, people still feel relaxed and cheerful. That means typefaces that exude positive vibes and keep your users in the vacation zone are the preferable options to catch the drift of the current moods and mainstream.

As a rule, free-flowing, light, and unassuming handwritten scripts translate August’s playfulness, relaxation, adventure, and fun into designs, highlighting the positive side of the key message and copy.

Retro and decorative typefaces that evoke a nostalgic feeling of the ending of the vacation season may also work. You can experiment with different styles, from letterforms with palm leaf patterns all over the place to customized characters.

To stay neutral or serious with your message, you should check elegant options that naturally merge summer vibes with a standard, clean design.

Finally, back-to-school campaigns certainly benefit from calligraphy and bold chalkboard-inspired typefaces.


Palm typeface from Billy Argel Fonts


August is an exciting, stimulating, and sorrowful mélange of festivities, winding warm weather, flashbacks, present-tense narrations, and the upcoming hardworking academic year. Some customers try to prolong their vacation season and mood as much as possible, while others begin to conserve and bring awareness to fall’s challenges on the horizon.

The best thing businesses could do to choose the right motifs for their email designs is to analyze their target audience and play along with event marketing. Here are some scenarios:

To stay neutral, adopt traditional summer graphics or introduce summer-to-fall transition motifs.

Images that reveal beaches, parks, outdoor activities, BBQs, and gatherings with friends may help you run a campaign in a summer mood and relate to a market segment clinging to the vacation season.

To make your email campaigns serious, employ typical graphics of back-to-school events.

August email motifs from Freepik

August motifs from Freepik

August Email Newsletter Examples

August Email Newsletter Examples

Email by Plot

Our August email newsletter examples collection starts with an oldie-but-goodie summer sale blast. Brands across niches constantly use this marketing strategy at the end of the season. If you are one of them, you may get some valid insights on creating a high-converting digital newsletter for that occasion. Email by Plot teaches us some valuable lessons.

First, it is a medium-sized, fully responsive newsletter that includes both promotional and informative parts to avoid sounding cynical and give some food for thought.

Second, it gently prioritizes sale events: you might notice the “end of summer sale” announcement immediately, without a bang and pressure. The subject line with the same title creates proper anticipation inside the inbox, maximizing the overall effect.

Third, the design screams summer. The prevalent orange color, beach-inspired typefaces, and product photos perfectly create the right atmosphere.

Finally, the special offer and call-to-action buttons are perfectly paired and placed right in the middle of the reading path when the team has already piqued the customer’s interest.

It is a simple yet effective solution.

Email from Plochman

Email from Plochman

If you need an example of a purely informative August email newsletter design dedicated to the last summer days that will bring value to subscribers, create an enjoyable reading experience, and unobtrusively promote your products, an email from Plochman is a great case in point.

Created to support “the celebration of the last days of summer” campaign, it provides valuable content for consumers who cannot easily let go of vacation season. It is a purely informative newsletter focusing on the primary brand’s products. Although it is a bit long, thanks to a creative approach to presenting information, it offers readers an enjoyable reading experience and generates much-needed traffic to the website.

The team has skillfully created a symbiosis of content and design. They have divided information into easily digestible blocks using a traditional line-stripped layout. The alternation between colors creates engagement and interest in the reading experience.

Every block concisely yet creatively describes the product, displays its “yummy” side, and includes a call-to-action button. Everything here supports email marketers in their endeavors to end the summer season on a high note and generate conversions.

Email from Designmodo

Email from Designmodo

On the other side of the spectrum of popular choices for August email campaigns are compact yet high-converting, purely promotional digital blasts. Designmodo and their flash sale shows us how to do this effectively.

The team has nailed every aspect of an email campaign. The subject line secures high open rates. “🔆 ON SALE NOW: 50% OFF all Designmodo Products – Summer Discount” is a self-explanatory pitch with a promise of a great deal. It intensifies a sense of urgency and unobtrusively compels subscribers to open email and grab this unique sale opportunity without hesitation.

The email design is compact yet effective. The team has successfully embraced minimalism by avoiding all visual clutter and delivering the key message immediately.

The email body copy includes only crucial information for their bargain-seeker customers. It informs about the sale and offers an enormous discount that meets their needs and expectations.

Made with the principle of an inverted pyramid, it immediately conveys the value, drives engagement, and generates buzz around the offer.

The best part is this approach works for brands across niches and can be easily adapted to any campaign. It is relatively easy to reproduce in Postcards email builder. Add the necessary blocks, adjust the style, and insert your content. The professional builder will do all the heavy lifting by making your digital newsletter compliant with all current standards to ensure coherency in delivering messages to subscribers.

Email from Postable

Email from Postable

The dog days of summer occur at the end of July and the start of August. They are famous for their hot, sultry weather. During this period, consumers are in the most relaxed mode, enjoying the stagnation and idleness of the vacation season. It is a great opportunity for marketers to build prospects, qualify leads, and refresh their marketing strategies.

Along with playing on the theme of relaxation, companies may shake customers by providing value, sparking their curiosity with new products, or even giving them the initiative to buy products at the best price. Consider an email from Postable for some clues. Their email marketing team has decided to make a noise and get noticed with their flash sale.

As the dog days of summer are the laziest period, the team has chosen a minimalistic approach with their design and body copy. Much like the previous example, the digital newsletter occupies just a single screen, yet it includes everything consumers need to know about the offer. You might see an announcement of the sale right at the top, a discount, a code, and a call to action. The summer-inspired visuals set everyone in the right mood and put a smile on our faces, breaking the ice in conversation.

This strategy is simple, minimal, yet increasingly effective at the start of the last summer month.

Email from Atoms

Email from Atoms

Back-to-school campaigns are among the most popular email marketing strategies during August. Companies across niches use this period to meet customers’ demands and expectations and generate much-needed revenue for a successful start of Q3.

While it does lots of good for companies, it could not help but erect some obstacles since cutting through the overserved inboxes during this period is incredibly hard.

What should you do? Check out Atoms’ email to see how a well-established brand has successfully faced this challenge.

The newsletter is centered around a small yet pleasant discount of 15% off. Targeting students, schoolers, and teachers, they have included only products that meet their demands and pockets. The description under each promoted item is just ingenious. It has a creative, friendly tone that naturally drives engagement and speaks directly to the target audience. Every section has a call-to-action button for easy conversions and quick access to more sitewide sales.

As for design, you might see how the team has ditched summer motifs and preferred a neutral atmosphere that plays perfectly with the serious vibes of the upcoming academic year.

Email from Vacasa

Email from Vacasa

August is not only about back-to-school sales or the gradual transition into the fall; it is the last month of the hot season with great weather, outdoor activities, and vacation vibes that people try to prolong as much as possible. If you want to meet them halfway, you may run an email campaign with some hot summer feelings and sentiments. An email from Vacasa shows how it can be done.

The team has capitalized on one of the most popular summer activities—traveling. This theme perfectly complements their niche and services, as Vacasa is a rental management company.

Their digital newsletter is purely informative. Entitled “Find adventure one highway at a time,” it certainly strikes the right chord with consumers who adore outdoor explorations and vacations on the road. Its email body content sets the right anticipation and meets customer expectations. You may find several fantastic destinations that you might visit with your family.

Each place is supported with useful information about rental options available in Vacasa’s database. So that customers can ensure their unforgettable, adventurous experience will be provided with all the crucial accommodations.

The team brings value to its subscribers and natively advertises its services, killing two birds with one stone.

Email from Tempo

Email from Tempo

The last month of the season is a perfect period for self-improvement and growth, as we have more time to focus on ourselves. Therefore, many brands, including Tempo, encourage subscribers to do that using their products or services.

Their email campaign was created to inspire subscribers to unlock their full potential. Featuring inspiring stories from their community and feedback from real clients, it builds trust, sparks interest, and drives engagement around their main service.

On top of that, the team has offered a staggering discount to maximize the campaign’s effect. They have highlighted the time limit to evoke a sense of urgency and compel consumers to act fast.

Beltrip by Designmodo

Beltrip by Designmodo

Beltrip is an excellent example of an informative email template that captures the essence of the adventurous August atmosphere. It covers enough information about trips and outdoor activities to spark curiosity and drive engagement around the brand and its offer. It also has a promo block featuring the advantages of becoming a part of its large community.

To make the experience smooth and enjoyable, the email design has a scannable layout with easily digestible portions of information. Each block has paired short descriptions with high-quality images and call-to-action buttons that bring value and, at the same time, lead viewers to the main website. Block coloring, clear, horizontal dividers, and summer-inspired graphics separate each topic, guide readers from section to section, and, most importantly, create a proper ambiance.

The best part is your email marketing team can easily and quickly adopt this email as it is a template available in Postcards’ collection.

Playing with summer vibes can be tricky for startups and newbies in email marketing. As one of the most demanding seasons with low-key metrics and obstacles to reaching subscribers in overserved inboxes, it may halt even the seasoned specialists.

To face challenges successfully, it is crucial to nail every aspect of an email campaign. This implies creating an eye-catching, fully responsive, mobile-friendly email design that delivers the key message and, most importantly, creates the proper atmosphere that sets everyone in a positive mood and makes them open to offers. Here are several professional digital newsletter templates that easily assist you in this matter:

  • Joocy – Bright, blazing, compact, and informative email design for boosting conversions during hot summer sale events.
  • Bursnack Superfood – With sun-soaked hues, it screams lazy summer dog days on all fronts.
  • Skincid – Capturing the beautiful colors of sunset, this calm and serene newsletter layout is ideal for informative email campaigns.

Created in Postcards, one of the most reliable and popular email builders, these exciting, summer-related templates can be quickly adjusted to your brand, campaign, and strategy. You do not have to worry about its coherency across devices and email readers, as Postcards ensures excellent responsive and mobile-friendly behavior and compliance with current email accessibility standards.

Bursnack Email Template

Bursnack Email Template


The best time of the year is gradually and steadily coming to a close, but it will not leave us without a bang. August is one of the customers’ beloved periods: bright, vibrant, hot, relaxed, and lazy. It has plenty of small, local holidays and unique week- and month-long celebrations to enjoy the last breath of the vacation season.

As we wrap up our exploration of August newsletter ideas and examples, it’s clear that this month offers a unique opportunity to connect with your audience in meaningful ways. By leveraging the vibrant energy of summer and the anticipation of the upcoming season, you can craft newsletters that inform, inspire, and engage readers.

For email marketers, the last month of the season comes with challenges since there are no federal holidays. However, with back-to-school mood growing exponentially and a busy event marketing calendar, they have many valid excuses to deliver high-quality content, drive engagement, generate buzz around the brand, and secure conversions and leads. Recent research suggests almost half of Americans tend to overspend over the summer, which is why maintaining stable connections with customers through email channels is effective for businesses.

The best strategy for companies to turn August into success is meeting customer demands and expectations. Treat them with exciting content during events and lazy dog days of summer to reduce stagnation across various market segments. Run promotional sales to initiate back-to-school events and prepare the ground with early-bird discounts for Labor Day in September. This way, you may easily turn the last days of vacation season into a prolific experience for your brand.

Nataly Birch

Nataly is an exceptional web designer and developer with a master's degree in computer science. She is highly skilled in helping clients establish a strong online presence and achieve their digital marketing goals across various sectors, including email design, email marketing, and web development. Nataly remains at the forefront of the industry by staying updated with the latest trends through continuous learning.

Posts by Nataly Birch
Andrian Valeanu

Andrian is a skilled web designer, email marketer, and SEO expert with over 20 years of experience. He founded Designmodo, a reputable company specializing in website and email building. Andrian shares his knowledge through guest lectures, interviews, and online publications, and is a respected voice in the industry.

Posts by Andrian Valeanu