Transactional Email Design: Examples and Best Practices

and

Transactional Email Design: Examples and Best Practices

Transactional emails and promotional emails lay a sound foundation for every email marketing campaign. While the first one is responsible for luring people in, promoting products, and keeping the readers up-to-date, the second one is used for numerous notifications. Even …

Guide to Successful Thank You Email Newsletters, Examples and Best Practices

and

Guide to Successful Thank You Email Newsletter Examples and Best Practices

A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email …

Emailvalidation.io – Has Everything You Need in Email Checker Software

Emailvalidation.io - Has Everything You Need in Email Checker Software

Everyone who’s ever sent an email knows the power of having a good list. An email validation service can help ensure that you are maximizing the potential of your email list by checking and verifying email addresses before you send. …

Background Images in Email Templates, How to Use

and

Background Images in Email Templates, How to Use

Use of multimedia in an email newsletter is not something new. Almost every other message in our inbox is packed with images, icons, and even gifs and videos. Rich multimedia is an integral part of the web sphere and designers …

High-Converting Re-Engagement Email Examples and Best Practices

and

High-converting Re-engagement Email Examples and Best Practices

No one wants to lose customers. Sadly, it happens all the time. People need reasons to stick around. If you do not nurture subscribers or slowly react to changes in relationships, you can lose customers. Onboarding a new customer is …

Event Invitation Emails: Best Practices and Examples

and

Event Invitation Emails: Best Practices and Examples You Can Steal

According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they …

Emojis in Email Newsletters: What You Need to Know

and

Emojis in Email Newsletters: What You Need to Know

Emojis have a long history. It began in the 1980s when Scott Fahlman, leader of Common Lisp, introduced to the world the first emoticons. We know them as happy and sad face. There was nothing fancy: just a combination of colon …

The Best Ways to Embed Images in HTML Email

,

The Best Ways to Embed Images in HTML Email

We have all heard that a picture is worth a thousand words. When it comes to HTML emails, images are important in conveying your message and boosting engagement with subscribers. But embedding images in HTML emails can be tricky, especially …

Email Design Accessibility: Why It Is Important to Improve It

and

Email Design Accessibility: Why is Important to Improve It

We are fighting for equal rights for all people. This extends to a comfortable online environment for users with various disabilities. Thanks to assistive technologies, the vision-impaired can check inboxes, visit websites, and watch videos. To aid them, we should …

Product and Service Update Emails – Best Practices and Examples

and

Product and Service Update Emails - Best Practices and Examples

The product update email is a unique type of newsletter. Although it seems that it does not differ from others, it is a collaboration between marketing and product teams. Along with delivering information about the improvements that secure trust in …