How to Use P.S. in Email: Should You Use It in Your Newsletter?
Do you know that over 90 percent of subscribers tend to read the P.S. in email before the main content? Professor Siegfried Voegele’s studies on direct mail response showed that most respondents head straight for the postscript and read it, making this section the first paragraph to see and digest. This small and often overlooked detail of digital newsletters can impact the success of email, campaign, and marketing strategy in the channel.
The postscript (or P.S.) in email is not unique, nor is it popular. It is rarely seen in digital correspondence, even though it is widely accepted and actually welcomed by market segments who seek hyper-personalized, friendly, and casual communication with their brands.
As an email marketer, P.S. in email could be your opportunity to establish close relationships with customers, enhance email campaign performance, and achieve some important marketing goals. Let’s examine this old-time convention in the context of modern digital newsletters to see how it can benefit brands. We will also discuss the best practices for introducing it in the email and consider several great real-life examples to get hints on employing it in customer communication.
What is P.S. in Email?
First things first – what is P.S. in a letter?
P.S. is a well-known abbreviation of “postscript” or “post scriptum,” which in Latin means “written after.” Originally, it was an extension of letter-writing etiquette as a short phrase conveying additional information. It came right after the main message at the end of the letter, usually in cursive handwriting.
There are no strict rules on what it should look like or feature; therefore, it comes in all shapes and sizes. However, it could be divided into two large groups: personal and businesslike.
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Free Email BuilderFree Email TemplatesTraditionally, in paper letters, it is used to do the following:
- Share a personal note, thought, or comment regarding the topic.
- Remind about the previous topic or highlight related subject.
- Reiterate the most important part of the letter.
- Emphasize a point, key message, or particular idea of the letter.
- Capture an afterthought or summarize everything said above previously.
- Remind a reader about something.
- Make a friendly comment.
- Elaborate on the main message.
- Give more information about the topic.
- Suggest something.
- Add a little personal flare.
- Show the writer’s personality.
- Express gratitude.
- Lighten a serious topic at the end.
- Brighten up the atmosphere.
- Finish on a positive note.
- Apologize for something.
In modern digital correspondence, postscript plays the same role, serving as an afterthought, yet with a small exception. Depending on the company’s image, goal, and application, it might also have a businesslike intent; for instance, it could be used to:
- Break the ice in conversation (especially in welcome messages or re-engagement campaigns).
- Push a product through.
- Share a special discount.
- Give away a freebie.
- Draw attention to alternative means of communication.
- Provide a call to action.
- Notify about special discounts.
- Cross-sell and upsell products.
- Feature an active link.
- Remind a recipient about the deadline.
- Create an incentive.
- Strike the right chord with the target audience.
- Reinforce the right tone and voice.
- Update on legal information.
- Invite to the event or bonus program, etc.

P.P.S. in Email
It is crucial to note that apart from P.S. in email, there is P.P.S., an abbreviation for post-postscript or after the postscript. Added after the first postscript at the end of an email, it could be an extension of a message or, on the contrary, a new idea.
While it is popular mostly in personal correspondence with family and friends, sometimes it can be seen in the business world, especially in professional environments. With some imagination, it could also be a powerful tool in email marketing. Consider a common example.
P.S. The big sale event is coming!
P.P.S. We have already discounted some of your favorite products. Check out our website.
Both P.S. and P.P.S. allow companies to include additional information for a specific purpose. However, it should be noted that, as a rule, a postscript slots into emails nicely most of the time: people perceive it positively and are eager to read it. Meanwhile, the P.P.S. section is less welcome and loved than the first postscript.
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Try Startup App Try Slides AppOther ProductsUsing two postscripts can quickly clutter the layout and ruin a positive user experience. Even if you keep them short and sweet together, they might feel intimidating, distract the reader from the key point, and appear unprofessional.
Therefore, it is highly advised to use these sections carefully, considering their possible impact on the audience’s perception of the message and communication with the brand.
Importance of Using P.S. in Email
As the postscript is a well-established, century-tested, crowd-approved instrument in letters, whether personal or professional, paper-based or digital, it might be a strategic tool to achieve different goals, especially in a professional setting.
People naturally fall for it because they are familiar with the concept and because it inspires curiosity and kindles interest. Many studies show that people who skim or scan the main content of the newsletter most of the time read the P.S. If it is well done, it might encourage them to give the newsletter another try and compel them to read it word by word.
This ability allows P.S. to benefit correspondence in various aspects, making it an important tool. When thought through, it can do a lot for business. Here are some good examples.
First, it is a great way to produce a lasting impression on the reader. Whether you want to share something special or add a unique flair to the correspondence, it will not just deliver that but, most importantly, leave an imprint on subscribers’ memories.
Second, it makes the correspondence personal even in a businesslike environment. With P.S. in the newsletter, people feel like they hear from a brand that wants to ditch faceless connections and reinforce human-like relationships.
Third, it enhances the general impression of the letter and subject when perfectly aligned with the brand’s identity, goal, and mission.
Fourth, it naturally conveys the right message and highlights key aspects, as curiosity usually drives people to read the P.S. block.
Fifth, it might evoke a sense of nostalgia reminiscent of traditional letter writing. This helps the brand to strike the right chord with a specific market segment, separate itself from the competition, and reinforce its position in the market.
Finally, it is a powerful, authentic, human touch in any digital newsletter. While in some industries, it might be considered a faux pas, in many others, it is a great opportunity to reinforce relationships with customers through various interaction points. As it could be used in different types of emails (welcome emails, onboarding emails, transactional emails, win-back emails, etc.), it could easily amplify email marketing efforts, campaigns, and strategies.
Benefits of Using P.S. in Email
P.S. might seem a cliché in personal digital correspondence. However, in the business environment, it still looks unique and benefits the company, especially when introduced in the context of email marketing.
Newsletters with postscripts have a valid chance to be read and work their magic on the subscribers. As natural attention magnets, these small afterthought blocks play on subscribers’ curiosity, drive engagement, and give food for thought, unobtrusively prompting subscribers to give the newsletter another try.
Another good reason P.S. in the email could be an effective marketing tool is that this section naturally stands out from the content, especially in a media-rich environment. Drawing attention even to those who do not intend to read the newsletter word by word makes them stay longer, giving the newsletter more of their precious time.
Even when P.S. is used in text-only email, it still delivers the message as people tend to remember the first, the last, and the unusual information. This clearly defined last section effectively deposits itself into the reader’s memory and later serves as a reminder.
Moreover, wrestling with an overloaded inbox forces users to skim emails, paying attention to critical or easily noticeable details: call-to-action buttons, visuals, and well-highlighted elements like underlined links or bold words. Some studies show that people prefer to read headers and P.S. sections as they help summarize the content and get the message quickly.
Many email marketers have recognized the potential of this small yet powerful newsletter detail. They adopt it to do the following:
- Tease a new offer.
- Add a sense of urgency.
- Emphasize a key point.
- Remind subscribers about the discount.
- Upsell and cross-sell products.
- Feature slogan, tagline, brand value, or clever remark.
- Create a transition between messages.
- Build anticipation for the next message.
- Stress out a final call to action or link to a freebie, giveaway, or free trial.
- Request to do something.
Postscript is a valuable space in the newsletter that allows email marketers to extend their marketing efforts and derive substantial benefits. With a well-thought-out approach, it might drive engagement, increase reading time, deliver the message, generate conversions, reinforce the campaign and overall strategy, and improve revenue and ROI.

How to Use P.S. in Email?
Postscript might occupy a small portion of your newsletter, sitting right at the end of the main content and anticipating the email footer, but it is incredibly powerful in what it can do. It certainly should not come as an afterthought.
After all, P.S. is one of the most viewed and engaging areas in the email body. It can effectively achieve multiple tasks and profoundly benefit the email campaign. Knowing how to use it properly is crucial to unlock its potential. Follow these simple steps to adopt it in your communication successfully.
Step 1 – Decide Whether Using P.S. in Email Is Appropriate for Your Brand
Just because you have reached the end of your email does not mean you should add a postscript. Even though it seems a sweet idea, in practice, it might look banal or inappropriate for some target market sectors. Not every situation requires it as it indicates that there is more information that the customer should read.
Start by analyzing your target audience, especially their preferences, behavior patterns, and expectations for the brand. It is also important to consider your brand image and vision thoroughly, as using P.S. in emails might negatively influence the brand’s perception, like ruining your professional reputation or making the company feel different.
It would also help to follow the flow. As tendencies might affect the target audience’s preferences and the brand’s presentation on the market, at some point, you might eventually benefit from using postscript or, vice versa, ditch it to avoid a poor outcome.
Step 2 – Determine the Goal and Purpose of P.S. in Email
The postscript should have a goal. It plays a crucial role in delivering the message and creating a positive, lasting impression, so it must be aligned with branding and email marketing efforts; otherwise, it will contradict the overall email and the impact it produces.
Goal assigning for such a small yet critical detail allows the company to make accurate decisions concerning design, style, and messages. P.S. in email should not be an afterthought in a business setting. It must be thought through.
In addition, with the right goal, companies may track the performance of this detail and better understand what works for their audience and what does not.
Therefore, set the right goal for the postscript. Depending on the type of campaign, email, and target audience, it could be one of the following:
- Establish a personal connection.
- Provide more information on the topic.
- Re-engage.
- Add personal flair.
- Reinforce the last impression.
- Generate traffic.
- Increase conversions.
- Amplify incentive.
- Remind them about the deadline, etc.
P.S. in email has one huge advantage over everything. It could be directly related to the topic of the email and, on the contrary, absolutely unrelated. It is increasingly flexible, allowing brands to set various goals.
For instance, if you send informative emails to enlighten your clients about the product’s features or benefits, you might mention a discount, remind them about the bonus program, or encourage them to act as fast as possible.
When introducing P.S. in an email, it is important to remember that it stands behind the last impression that you never have a second chance to make. Therefore, ensure your customers end up with a powerful and positive impression rather than a frustrated or overwhelmed feeling caused by a lack of purpose.
Step 3 – Decide When to Use It
After setting the right goal for your P.S. in email, deciding when to use it is crucial. Although it is a small detail, it might dramatically influence the overall perception of the newsletter. It is important to remember that not every email and campaign needs that; otherwise, you might end up with a too personal or unprofessional look and feel.
The good news is that you may introduce postscript in almost every type of email. It works great in welcome emails, which usually feature personal messages from the CEO or team, and transactional emails like abandoned cart notifications or re-engagement campaigns.
So, consider your email campaign carefully. At a minimum, answer questions such as:
- Will this detail look appropriate for your brand and target audience?
- What impact do you want it to produce on your specific target segment?
- What campaigns and emails should feature it?
- What design and style do you want to use?
Step 4 – Determine the Right Format
P.S. in email could be present in two slightly different formats. They are equal but used for different market segments.
According to the Cambridge Dictionary, “PS” is considered a British usage, whereas “P.S.” is the American one.
It should also be noted that the most critical aspect of formatting this section lies in staying consistent and not confusing your clients by switching formats all the time, looking unprofessional. In general, P.S. is a common and widely used format, so if you doubt what punctuation to use, try to go with that.
Remember never to mix punctuation or add a comma after the P.S., as it is grammatically incorrect.
Step 5 – Decide on the Style
After determining the right punctuation, it is crucial to decide on the style of the section. Traditionally, it is written in cursive in plain typeface. However, if your brand’s image and audience allow you to experiment with it, you can adopt other styles. For instance, many brands ditch cursive and opt for a branded type style. Others align it with more decorative or impressive typefaces used in headlines or footers.
When choosing the style, it is important to consider the psychology behind the typeface, as every font has its flair. Therefore, consider your email’s general atmosphere, tone, and voice and align your P.S.
Step 6 – Track Performance and Do A/B Tests
Postscripts should be tested and tracked, as with every detail of your email campaign, which might influence customers’ behavior and decisions. Doing A/B tests before sending your email with an afterthought block to a wide audience is highly advisable. You may test the length of your message, style, format, and context.
Tracking performance is another vital step. As one of the most viewed parts of the digital newsletter, it might work magic or ruin your impression. Plus, as the audience’s preferences change, it might lose efficacy. Monitoring the performance of letters with this section allows companies to define trends and adjust strategies accordingly.

Strategies to Use P.S. in Email
Addendums in emails are strategic tools for achieving email marketing goals. As they raise curiosity and naturally draw overall attention, becoming one of the most viewed and, most importantly, read parts, they could amplify an email campaign drastically. It is no surprise that many companies use them in their email campaigns. Let’s consider several popular tactics widely adopted by brands that prove effective.
Make a Welcome Email More Personal and Effective
The most popular way to introduce postscript is in the welcome email. Serving as the first interaction between a company and a client, the latter often aims to break the ice and strike the right chord with newcomers. It introduces the brand’s vision, value, and mission and tries to sound personal to make the client feel welcome.
Therefore, the P.S. section that traditionally feels like a personal remark perfectly blends into it. It reinforces the individual approach and helps the connection become hyper-personalized, leaving a lasting impression. It could be used to benefit this interaction in different ways.
- Invite subscribers into the bonus program
- Sweeten new connection with a small discount
- Enrich the user experience and drive traffic to a website by featuring helpful links
- Congratulate the subscriber on becoming a part of your family
When introducing the postscript in the welcome email, remember that it is the first connection, so do not play hard. Take baby steps with your new clients; do not overwhelm them with too much information.
Add a Personal Touch to Any Correspondence
Welcome emails are not the only type of digital newsletter where you can maximize your personality to promote close relationships with your customers. Postscript could be a perfect tool if your brand’s identity and audience’s preferences allow you to establish a close connection.
When carefully done, this small detail may amplify the personal touch of the correspondence, deliver the key message, and show your readers that you care about them in a non-intrusive manner.
Alternatively, the P.S. section could be used to add a comment on the email itself. Suppose you feel like your digital newsletter will reach your recipients at an odd hour or the wrong time (like on a weekend or after a celebration). In that case, you might always comment on the situation, establishing that you know how it might come off, showing your sympathy and compassion.
It should be noted that not every email needs this personal touch. Playing too hard on that feature may ricochet and scare away your recipients with too much intimacy. It is important to devise a strategy and track the performance to see what works best for your clients.
Add a Brand Touch to Your Correspondence
P.S. in email could be a fantastic tool to amplify branding. As the last remark in the letter, it could serve as your trademark in digital connection with the clients. It is like a slogan or mascot that uniquely identifies the company and reveals its personality, creating a one-of-a-kind connection.
For instance, by featuring a slogan or your brand’s mission in the postscript, you may not only remind people about what is important for your company but also reinforce brand identity, build a strong reputation, and separate yourself from the competition.
Another way to use P.S. in email to build a strong brand identity is to make it your visiting card. You may use it as an instrument to deliver only specific information. For example, you can feature links to exclusive content, personalized bonuses, special offers, or invitations to online or on-site events.
Use P.S. in Email as Informative Component
Traditionally, postscript was used to add forgotten information when typing. Why not tap into this convention to make your email even more informative? More so, customers intuitively check this section to find more specific data on the topic or something exclusive or personal.
You may use this section to do the following:
- Add some more specific information on the topic.
- Share your social media links and profiles.
- Include an unrelated note.
- Conclude the entire email.
- Inform about future maintenance or administrative tasks that keep your business running.
- Remind your subscribers about the email preference center where they can adjust their email environment settings.
- Mention important events for your company and team members.
- Tease about new products, bonus programs, or sale events.
P.S. in email could easily revive the overused “Click here if you want to learn more” appeal and give it new life, compelling readers to act as proposed. As P.S. always commands attention, when delivered in the right context, it may avoid the banality of this hackneyed phrase. Sounding more informal, friendly, and unobtrusive may turn it into personal advice or a sincere request.
The best thing is that this appeal might not be related to the main topic or type of digital newsletter. For example, you may ask your subscribers to learn more about the upcoming sale in every type of newsletter, from welcome series to win-back newsletters.
What’s more, this tactic could also work for different campaigns. For instance, you may use it to draw attention to a new product, updates, bonus programs, rewards, seasonal events, sales, or discounts.
Reinforce Promotional Emails
Whether your promotional blast grabbed attention or not with its impressive hero area, you still have a chance to spark curiosity and compel your readers to visit the landing page with the promoted product or sale event.
As the last standing block to capture attention and deliver the message, P.S. in email is great to highlight your promotional intention and give your company another chance to achieve your marketing goals, especially with those readers who prefer to skip the main body and read only the first and last paragraph of the email.
There is more. Postscript is a good place to butter up the deal even more by featuring extra incentives. Here are some ideas:
- Surprise them with a free shipping upgrade.
- Provide an addition to their latest order.
- Personalize discount offers.
- Establish fear of missing out.
- Stress out scarcity or popularity of the offer.
- Offer exclusive access to products or events.
- Mention a complimentary gift with their purchase.
Emphasize a Key Message
It might sound simple, but P.S. in email is a perfect place to emphasize a key campaign’s message. As subscribers prefer to scan rather than read their digital correspondence, drawing attention to the letter’s most important idea could be an effective strategy. Repetition is a powerful tool that creates a sense of rhythm and momentum. The idea mentioned once again at the bottom of the letter makes it more memorable, eventually driving the point home.
Another good reason to use P.S. to highlight the key message is that it starkly contrasts the rest of the media-rich email. In a visually overloaded environment, a clean and neat block with a handwritten message naturally captures an eye and directs the attention to the most important part of the letter.
In content-heavy or visually-heavy digital newsletters that uncover lots of information, a postscript could guarantee that your key detail is not overlooked or forgotten by the end of the letter.
Show Appreciation
The power of gratitude cannot be stressed enough in a cold, faceless digital world where everything revolves around conversions and revenue. A simple phrase like “thank you” goes a long way in customer relationships.
Multiple studies have shown that by expressing gratitude to subscribers online, companies not only humanize their brands but, most importantly, show their customers that they genuinely care about them and consider their connections to be close relationships.
Gratitude is a powerful tactic for growing your customer base, reinforcing the company’s position in the market, achieving marketing goals, and increasing conversions on your website. Regardless of your niche and product, it’s important not to let the dedication of your fans go unnoticed. P.S. in email is a great place to do that. It is perfect to congratulate someone on something special that has just happened.
- Say “Thank You” when a subscriber has hit an important milestone.
- Say a personalized “We appreciate your support.”
- Highlight acts of their kindness.
- Send your best wishes.
- Congratulate on special events like birthdays, anniversaries, local and general holidays.
- Thank them for participating in the loyalty program, starting a free trial, or sharing their opinion and reviews.
When using P.S. in email to express gratitude, it is crucial to be specific in your praise. Personalize this part and ensure it reaches the subscriber at the right time.
Create or Reinforce an Incentive
P.S. in email could improve your email campaign performance and increase conversion rates without investing in new marketing solutions. Even though it does not have much space, it offers great possibilities to add incentives.
Whether you send an email with the purpose of driving conversions or not, you may still introduce incentives, as this section could feature information unrelated to the main topic. More so, featuring incentives in regular informative blasts helps companies capitalize on a surprise effect that naturally captivates and engages customers by delivering unexpected and delightful experiences.
Here are some of the most common types of incentives that you can introduce in a postscript to encourage your subscribers to act and purchase your products or services.
- Grant subscribers with bonus reward points.
- Announce the “buy one, get one free” event.
- Mention coupons and discount codes.
- Remind subscribers about free shipping.
- Point out a gift with purchase.
- Share referral codes.
- Offer a month of subscription at no cost.
- Offer double-sided incentives.
Companies should apply the best practices for creating incentive email campaigns to amplify this strategy. For instance, you may feature incentives not only in the postscript but also in the subject line and the call-to-action button to create a profound overall impact. Alternatively, you may use it in unrelated email campaigns to capitalize on a surprise effect.
Go Beyond the Scope of the Email Channel
Email marketing does not exist in a vacuum. It is an integral part of the overall marketing strategy that contributes to the company’s growth, scale, and financial success. It is a core part of an omnichannel strategy that delivers a unified customer experience. Only when the company adopts a more holistic approach to messaging and uses email channels in cooperation with others, it derives substantial benefits from marketing efforts.
Due to its versatility and flexibility, P.S. in email could be a great way to extend the scope of email marketing and connect it with other communication channels. It might help companies stretch their referral efforts beyond the inbox and amplify overall marketing efforts, achieving serious business goals like cementing a company’s position in the market, growing a customer base, or raising brand awareness.
Here are some simple ideas for postscript to connect email marketing with others:
- Promote blog posts, ebooks, webinars, tutorials, guides, videos, infographics, or any other valuable content on your website, social media accounts, or application.
- Encourage subscribers to follow your social media profiles.
- Repurpose content by mentioning top social media posts or exclusive information in other distribution channels.
- Drive traffic to specific landing pages, blog posts, or product pages through links or call-to-action.
- Ask subscribers to leave comments or reviews through any communication they find plausible.
- Invite to competition or contest in another communication channel.
- Promote your mobile application.
- Notify subscribers about special discounts or offers available on other channels.
Note that it is important not to overlap your email marketing strategy in the channel when using this tactic. If you intend to generate traffic to your landing page through a promotional blast, referring to other communication channels might not be a good idea.
However, suppose you send an informative email or run a re-engagement campaign. In that case, you might benefit from drawing subscribers’ attention to alternative communication means or advertising campaigns that enrich their experience with valuable content.
Use P.P.S. Thoughtfully and Carefully
Using P.P.S. in an email could be tricky. Using an after-postscript to deliver extra information might make the sender look unprofessional or lazy. On the other hand, it could amplify the original postscript and the entire email campaign.
Like P.S. in email, an after-postscript draws attention and stirs curiosity. It might also be unrelated to the topic, providing companies with versatility and flexibility in expressing the message and delivering the key point. Playing smartly may also enhance an email campaign, drive engagement, and generate conversions.
For instance, you may use it to do the following:
- Support the message in the P.S. section.
- Highlight key details of the main message.
- Remind about banal yet important information, like featuring a link to the email preference center where subscribers may adjust their settings for digital correspondence.
- Poke a joke to lighten up the atmosphere.
- Make a hyper-personalized remark.
- Amplify incentives with scarcity, exclusivity, or time-sensitivity.
- Add another remark or new idea.
- Reply to a previous comment or email to create an endurable connection.
The key to successfully using P.P.S. in email is understanding when it is really needed. The first postscript could be more than enough for some email campaigns, whereas others may benefit from extra information featured right after the P.S. section. This tactic should be reserved for casual and friendly emails that aim to reinforce close customer relationships. When introduced in business email, tracking the recipients’ responses and taking baby steps with its adaptation is highly advisable.

Best Practices to Use P.S. in Email
P.S. in email does not have strict rules, except for staying consistent with formatting and style. But it does not mean you cannot fail it. Like any other digital newsletter detail, it requires meticulous attention. Caution should be exercised as postscript could effectively deliver the message and influence the last impression. Here are several best practices that you can follow to ensure it will work for you as intended.
- Do not overuse or abuse the postscript. Using P.S. in email carefully, thoughtfully, and meaningfully is crucial. Choose the right email campaigns for that.
- Always analyze the market segment when adding this block to your emails.
- Tailor content based on subscriber’s interests, behaviors, preferences, and purchasing history.
- Do not avoid including an inside joke between you and the recipient, but be careful not to accidentally create a sarcastic tone.
- Add an attention-grabbing pitch, but do not be pushy or overwhelming.
- Add a personal touch, such as a name or a personalized offer.
- Keep your postscripts under 4-5 lines long, especially in professional letters.
- Keep your after-postscripts under two lines.
- Ensure optimal readability through proper contrast and legible typeface.
- Use no more than two links or clickable elements (like call-to-action buttons).
Last but not least, it is better to leave out the postscript if you have a compact and brief newsletter.
How to Create P.S. in Email
The best and easiest way to create a P.S. in email is to use Postcards, a professional email builder. It has everything you need to build a fully responsive and visually appealing email design with a postscript section. In general, it takes just several basic steps.
- Open the Postcards email builder.
- Build a template for your campaign by dragging and dropping visual elements into the playground. Customize them to meet your brand guidelines. Alternatively, you may use one of a hundred available email templates in the gallery. They are perfect to kick-start any of your campaigns within minutes.
- Add a text block to the template to insert extra information. The position of the addendum depends on the message, storytelling experience, and goal. Traditionally, it sits right at the bottom of the email before the footer section. However, some modern emails feature an addendum in the middle or even at the beginning, right after the personal note from the team.
- Preview your email across devices and screen sizes to ensure your P.S. looks and behaves as expected.

Examples of P.S. In Email

We will start our collection of P.S. in email examples with the digital newsletter from Ultrahuman. It is a basic confirmation email that ratifies subscriber’s intention to buy their products by getting into the waitlist. It has just one section that centers around the key message. The team has a media-rich solution to enrich the user experience, making this compact and concise digital brief visually appealing.
Their email contains just a note from the developing team revealing several key product details. The P.S. section supports the main message as a clarifying comment. You might have noticed that it is relatively big and does not differ much from the rest of the main body, having the same visual weight. This way, it looks like an integral part of the message with the same priority naturally demanding overall attention. This is a simple yet effective strategy to deliver crucial information to subscribers.

Much like the previous example, an email from Cron is a confirmation follow-up reaching subscribers who have signed up for the waitlist. It is a regular invitation letter that details beta testing. As expected, it is compact, concise, and brief. There is not much information, only the essentials. However, even here, the postscript has found its place, benefiting communication through its powerful ability to direct attention to key details and deliver the message home.
The team has dedicated this block to private information, promoting healthy customer relationships. It is just one line at the end of the email, but it strives to create a comfortable user environment while saving the company from spam complaints. It reads: “If you do not want to hear from me, just reply to this email.”
It is simple, but it demonstrates the company’s devotion to customer relationships and commitment to serving its subscribers well.

P.S. in email is pretty flexible. You are not forced to follow conventions to make it work for you, as people are perfectly aware of its connotations. You are welcome to play with it around and unlock its true potential of connecting with the readers personally.
One of the ways to do that is to swap the “P.S.” with the “oh, and one more thing” phrase that gives the dialogue a more friendly, casual, sympathetic, and branded tone. Consider the email from Figma.
This informative email intends to enlighten subscribers about the benefits of the service’s new feature and give tips on making the most of it. It has lots of data to digest that well-formatted stripped layout perfectly handles.
To avoid the postscript looking redundant, the team has turned it into the whole section. They have entitled it with “Oh, and one more thing,” establishing a positive and friendly tone and naturally drawing overall attention to it. This trick allows them to highlight the key message and deliver even more information without feeling intimidating and boring.

Can you imagine the entire email being turned into a P.S. section? This one-of-a-kind approach might work magic for you if you know how to handle it correctly. Check out Apple’s email, whose creative email marketing team has successfully adopted this approach.
To capitalize on this well-established convention yet go big by turning it into an entire digital newsletter, the team has played on one of the most iconic phrases of their legendary leader, Steve Jobs. “And one more thing…” was his trademark on the Apple keynotes.
In a nutshell, their email is a simple follow-up. But it could not but bring a smile and draw our attention as it instantly generates the emotions associated with such events. “One more thing” does all the heavy lifting here, striking the right chord with the loyal fans and creating anticipation, making this email even more effective.

An email from Segment is a traditional invitation to a company event. It highlights critical details about the conference. You might find information about speakers, tickets, and registration delivered in a visually appealing manner through a media-rich email template.
Here, the postscript has been placed right at the bottom of the body copy. It is a traditional paragraph that looks like an additional comment from the team. It aims to clarify the enrollment process to eliminate confusion and inspire confidence. It is simple, yet it delivers value to subscribers, making the interaction with the company smooth.

Postscript in emails is incredibly versatile. It naturally blends into any environment, even the most visually appealing and content-heavy. Check out an email from Reddit, whose digital blast will take you aback with its fantastic collaboration of bright design, body copy, and intensive positive emotions.
Their email is a traditional welcome blast that greets new subscribers on board, breaks the ice, and demonstrates the brand positively by featuring some of its key features. The team has skillfully combined it with onboarding, so you might find some extra information on making the most of the platform.
Here, postscript plays a crucial role in establishing healthy, transparent, and close relationships with customers by directing their attention to an alternative way to get more information on the product. It intends to eliminate confusion and give subscribers tools to create a comfortable environment.

As you might expect, not only big names capitalize on the potential of a postscript in a letter. Small and local companies also know their ability to grab attention and deliver the key message, which could benefit any communication. Check out the email from Hedley and Bennet, a small company specializing in creating high-quality aprons and kitchen gear for all those who want to turn their kitchen into a home restaurant.
This email is the first in a welcome series that greets new subscribers and transfers them into the brand’s world. The personal letter from the founder introduces the brand’s culture, values, and vision.
Here, the postscript serves as a conversion instrument as the email marketing team tries to build on the subscriber’s initial interest in the brand. They have capitalized on its ability to grab attention and make a lasting impression by offering newcomers a special discount code.

The email from Tinuiti is another great example of using P.S. in email to achieve marketing goals, in this case, to drive engagement and generate more conversions.
At the core, this digital newsletter is a regular invitation to the upcoming webinar. It notifies subscribers and promotes this future event by revealing key details. The email itself is relatively compact and includes only several sections. Nevertheless, the team has found a place for an addendum that contributes to the convincing game.
The postscript tries to win over subscribers with a gentle reminder about the Playbook that every participant will get. Represented as a casual remark, it does not create tension. Still, it fuels the subscriber’s interest in the event and shows the benefits of attending it in an unobtrusive and friendly manner.

At the end of our collection, we would like to draw your attention to some veiled P.S. in emails. As some brands take their unique approaches to this concept, you might find a non-traditional representation of a postscript that does not explicitly start with “P.S.” but certainly serves its original purpose.
One such example is an email from Stark. It is a regular confirmation letter that affirms those who have signed up for the product’s early beta testing. It a compact notification, but it still has a place for the addendum, which serves the unique purpose of making subscribers feel a part of something big and exclusive.
Here, you will not see canonical “P.S.” The section that provides additional information is separated from the main body copy through the simple image of a wavy line. Still, it makes us feel like this part is an addition. It literally and figuratively draws a line in a message, turning the last paragraph into an untraditionally-looking postscript.

Another good example is an email from Index. Their team has also taken a veiled approach to postscript. Their email is pretty long and informative, and there is a lot of data to digest. Therefore, they use an addendum to deliver crucial information about email and digital correspondence. It informs subscribers how to collaborate with the brand or reach its team through social media to make them feel comfortable and unconstrained in these relationships.
Again, this block does not start with traditional “P.S.”; it is separated by the brand’s name and allocated into its block. It looks like a part of the main content was gently stressed to capture attention.
Conclusion
P.S. is abbreviated from postscript – a widely accepted convention in handwritten or typed letters that has been around for centuries. Traditionally, it was inserted after the main body copy as a comment, remark, summary, or brief reminder.
It was and still is not just a way to include information that was forgotten during writing but also a charming way to add emphasis or a clever twist to your communication. It has found its way into the digital world, enhancing the company’s interaction with customers across various communication channels.
In fact, P.S. in email has become a strategic tool for achieving marketing goals. When played right, it can drive engagement, stress out key details, direct traffic, generate conversions, establish friendly relationships, and reinforce brand identity.
While there are no strict rules on creating an addendum, there are still several tips to ensure this tiny yet critical detail benefits the email campaign rather than ruin it by looking unprofessional or redundant. Among these best practices are promoting consistency in format, eliminating all grammatical mistakes, setting goals, sending it to the right audience, and always tracking its performance.