It is hard to neglect the importance of search engines. Almost anyone who uses the internet goes to Google and other search engines for what they need. You can’t remember or know all the URLs in the world, hence your only option is to search for what you need.
This is why Search Engine Result Pages (SERPs) are of huge importance. They provide a lot of information regarding keywords, businesses, and rankings. However, it can be difficult to extract all this information manually. This is why one needs the help of a scraping tool like SERPStack.
In this SERPStack review, we’ll have a critical look at the tool.
What is SERP?
SERP is short for Search Engine Result Page, which refers to the page we see when we search for a specific word, keyword, or phrase on any search engine.
It doesn’t matter which search engine you use, there will always be a SERP; however, the results may differ as different search engines use different algorithms and system to decide the top results.
The aim of every website is to rank on the first page since about 70 percent of searchers do not go beyond the first page and an even larger number of users only pay attention to the first few results. Hence, the competition to rank on the first page is stiff and businesses are willing to spend thousands to solidify their position.
For this matter, they need to understand more about the SERP and what kind of pages or websites rank well so they can learn from them and use the right techniques to rank well.
Since it can be difficult to manually gather results, businesses use a scraping tool. It can easily and quickly find data that businesses can use to come up with strategies.
What is SERPStack?
SERPStack is a scraping tool that promises to provide accurate search results in real-time. The tool mainly targets Google users but it also supports other search engines, making it a global scraping tool.
The platform uses proprietary scraping technology and a network of proxies to retrieve data from search engines.
What Can SERPStack Do?
In simple words, SERPStack can find information for you in a quick and reliable manner. It’s basically a scraping tool that is able to fetch results off a number of search options including:
SERPStack can provide results for traditional web results. This is important since, at the end of the day, the internet is still about written content. In fact, most people argue that you cannot rank well if you do not have written content on your page. Hence, this ability is of huge importance.
We know that pages that contain images get more engagement and lower bounce rates. Plus, the success of infographics has made it important for companies to know about how images rank.
SERPStack is able to provide this data and can help businesses rank well.
YouTube is now the second largest search engine but users still use Google to search for video content, hence it is important to have this ability.
Since we can monetize and optimize videos, this data can turn out to be very beneficial for businesses looking to make a mark in the industry.
Newspapers are not in the past. Most of us get our daily dose of news through news websites and Google, which has a section for news.
This section only shows results that are news-worthy and filters pages that do not contain news. This information can help businesses find out what kind of articles are considered news so they can come up with newsworthy information and PRs.
Plus, this information can also help websites that come up with breaking news to dethrone competition and rank on the top.
The internet is nothing but a big store where you can buy and sell everything from clothes to animals to furniture. Big stores like Amazon and eBay may not have much to worry about, but small and growing ecommerce stores need the information to be able to reach more clients and beat the competition.
This is of huge importance because a number of stores sell the same product – often at the same rate – and the only difference lies in customer service and SEO ranking since buyers are more likely to trust a website that ranks well on search engines.
Other than this, it can also support questions, sponsored ads.
Here are some of the main features of SERPStack:
Search engine related tools cannot be of much use if they are not scalable since thousands of searches are performed every second and the number if only growing with the internet reaching more corners.
If a tool cannot handle a growing number of users then it will fail. However, such is not a concern with SERPStack since it is highly scalable with no waiting lines or queues.
You can perform as many searches as you want and the system will be able to handle the load.
SERPStack is able to imitate human behavior, hence the results are reliable. You will get exactly what you will see if you search Google for a specific keyword.
SERPStack is fast and it only takes a few milliseconds to perform a search and provide results. You will not have to wait for a report to generate. It will be there right away.
Integration is not an issue when it comes to SERPStack. You can start right away without any limitations using custom devices, locations, languages, etc.
This is one of the most important factors since online security has become an issue due to the huge number of hackers. However, at SERPStack, you will not have such concerns since it uses bank-grade 256-bit SSL Encryption, hence all the data sent and received through the site is safe.
SERPStack Pros and Cons
Here are some of the main advantages and disadvantages of this cool:
- Your data is safe
- The tool is available for free
- It’s highly scalable, hence suitable for all kinds of businesses
- Very fast, reliable, and easy to use
- Only covers search engines
SERPStack is free but the free version may not be enough if you’re serious about extracting information since it comes with only 100 searches per month.
Consider one of the paid packages if you’re serious about data. The packages only differ in terms of price and search volume and they all come with global locations, proxy network, no rate limit, Google search API, search types, HTTPS encryption, JSON & CSV and premium support.
The pricing packages start from $29.99.
Consider signing up for the whole year if you want to save money. Also, you can get in touch with the company to get a customized quote.
Ques#1: How much uptime does SERPStack offer?
It offers 99.9% uptime.
Ques#2: Does it only support Google?
No, it supports almost all search engines.
Ques #3: What if Google decides to blacklist me?
There is no risk since SERPStack uses a wide network of proxies to perform the job.
Ques #4: How can I get in touch with the team?
Paid members get premium support. Otherwise, you can use the contact form on the official site.
We love what SERPStack is capable of. Since it is a free tool, we suggest that you give it a try and go for a paid version if you like the service.