Author Archive :

  • Lessons Learned From Analyzing Material Design Components

    Lessons Learned From Analyzing Material Design Components

    Paula Borowska  •  October 20, 2014

    If you read through Google’s material design documentation you know how detail oriented and extensive it is. When you look through the document you can learn many things....

  • Helpful Tips to Improve Your Checkout Conversions

    Helpful Tips to Improve Your Checkout Conversions

    Paula Borowska  •  October 6, 2014

    Believe it or not but the checkout process starts much earlier than when someone is literally making a purchase from their online cart. In order to improve checkout conversions,...

  • New iPhone 6 and Apple Watch Will Impact Designers

    New iPhone 6 and Apple Watch Will Impact Designers

    Paula Borowska  •  September 18, 2014

    Apple announced a few new and great products on Sept. 9. But what does it mean for designers? Whether you were impressed with the keynote or not, we can all learn some lessons...

  • Four Design Lessons from Material Design Documentation

    Four Design Lessons from Material Design Documentation

    Paula Borowska  •  September 3, 2014

    Material Design is a new visual language Google created to unify its various products. When Google announced the material design concept, it also released some documentation to...

  • 15 Contact Pages Showcasing Great User Experience

    15 Contact Pages Showcasing Great User Experience

    Paula Borowska  •  August 18, 2014

    When it comes to contact pages, they should have a wonderful user experience. Contact pages are the gateway to getting people to, well, contact you. If the page is not informative...

  • Material Design Resources and Inspiration

    Material Design Resources and Inspiration

    Paula Borowska  •  August 6, 2014

    Material Design is Google’s new visual language. Google wants to combine great visual design with technology in order to make a better user experience. The concept of material...

  • What is the Point of Material Design?

    What is the Point of Material Design?

    Paula Borowska  •  July 9, 2014

    In the simplest of explanations, Google developed Material Design to unify the experiences users have across various Google platforms. Additionally, this unification is to bring...

  • Optimizing the Usability of Online Forms

    Optimizing the Usability of Online Forms

    Paula Borowska  •  June 16, 2014

    Forms are the gatekeepers of the internet. They are often filled out as a starting point for one’s journey – such as signing up for an account. They are also filled out in...

  • 5 Ways to Enhance Your Website Login Process

    5 Ways to Enhance Your Website Login Process

    Paula Borowska  •  June 9, 2014

    The best way to enhance an experience, or to actually make it great, comes down to making the entire process simple for the user. There are many different things you can do to...

  • Create Vertical Rhythm on Your Webpage

    Create Vertical Rhythm on Your Webpage

    Paula Borowska  •  June 2, 2014

    The technical side of typography can be a bit tough to grasp since it means dealing with numbers and proportions. However, it means that you will understand typography more and be...