Author Archive :

  • What is the Point of Material Design?

    What is the Point of Material Design?

    Paula Borowska  •  July 9, 2014

    In the simplest of explanations, Google developed Material Design to unify the experiences users have across various Google platforms. Additionally, this unification is to bring...

  • Optimizing the Usability of Online Forms

    Optimizing the Usability of Online Forms

    Paula Borowska  •  June 16, 2014

    Forms are the gatekeepers of the internet. They are often filled out as a starting point for one’s journey – such as signing up for an account. They are also filled out in...

  • 5 Ways to Enhance Your Website Login Process

    5 Ways to Enhance Your Website Login Process

    Paula Borowska  •  June 9, 2014

    The best way to enhance an experience, or to actually make it great, comes down to making the entire process simple for the user. There are many different things you can do to...

  • Create Vertical Rhythm on Your Webpage

    Create Vertical Rhythm on Your Webpage

    Paula Borowska  •  June 2, 2014

    The technical side of typography can be a bit tough to grasp since it means dealing with numbers and proportions. However, it means that you will understand typography more and be...

  • How A/B Testing Works and How to Use It With Google Analytics

    How A/B Testing Works and How to Use It With Google Analytics

    Paula Borowska  •  May 12, 2014

    A/B testing is a term use to compare one design with another in order to maximize conversion rates. The method has been popularized by the marketing world for emails, ads or...

  • What are HTML Imports and How Do They Work?

    What are HTML Imports and How Do They Work?

    Paula Borowska  •  May 7, 2014

    Have you ever noticed that including another HTML page inside another is like a foreign concept? It’s something that should be easy to do but you don’t see it often. It’s...

  • The Power of Microcopy in Web Design

    The Power of Microcopy in Web Design

    Paula Borowska  •  April 17, 2014

    “Copy” has turned into a buzzword. Have you noticed it? People are putting more and more importance onto the words you use on your website. They are trying to put...

  • What Can CSS Filters Do for You?

    What Can CSS Filters Do for You?

    Paula Borowska  •  April 9, 2014

    CSS filters have been around for a while. They originated thanks to SVGs – Scalable Vector Graphics – in order to apply different image effects to vectors. Today, CSS...

  • Coming and Going Web Design Trends for 2014

    Coming and Going Web Design Trends for 2014

    Paula Borowska  •  February 17, 2014

    Over the last couple of years we saw such a change in web design that it is unbelievable to anticipate what could possibly the next hot things. However, I have a few hunches of my...

  • Interview with Designer: Justin Mezzell

    Interview with Designer: Justin Mezzell

    Paula Borowska  •  February 6, 2014

    I have taken the liberty of asking the awesome Justin Mezzell for an interview to get inside his creative head. Who is he? A designer and illustrator currently living in Orlando,...